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Front Office Staff

Ballclub Ownership - Top of the Third, Inc.

The Visalia Rawhide are locally owned and operated by Top of the Third, Inc., a family ownership group led by cousins Tom Seidler and Kevin O'Malley. The 2017 season will be their 16th year of ownership, a period marked by stability, growth in attendance (breaking attendance records in 2009, 2010, 2011, 2012, 2014, 2015, and 2016), and cooperation with the City of Visalia on renovations to historic City-owned Rawhide Ballpark. The ballclub and the City of Visalia have a ten-year lease, the longest in franchise history.



Visalia Rawhide
300 North Giddings
Visalia, CA 93291
Phone: (559) 732-4433
Fax: (559) 739-7732
Affiliation: Arizona Diamondbacks (since 2007)
Member of the California League since: 1946

Management and Staff


President: Tom Seidler

General Manager: Jennifer (Pendergraft) Reynolds

Assistant General Manager: Jill Webb

Community Relations: Micolette Pena

Director of Ticketing: Heather Dominguez

Director of Broadcasting and Media Relations: Vinnie Longo

Head Groundskeeper: James Templeton

Manager of Ballpark Operations: Jerry Verastegui

Manager of Baseball Operations: Julian Rifkind

Ballpark Operations Coordinator: Orlando Mendoza

Event Coordinator: Caitlin Carter