For over 120 years, our pro baseball club has indeed been the hometown team for the Greater Rochester area.
Community-owned since 1957, Rochester Community Baseball Inc. and the Red Wings provide a high quality, affordable, family entertainment product - and regardless of how the team performs on the field, we make sure our fans and marketing partners leave the ballpark with a winning feeling.
In 2012, the Red Wings' paid attendance of 513,113 included 40 "home games" for the Empire State Yankees, who shared Frontier Field with us while their ballpark underwent major renovations.
Minor League Baseball honored us with the John H. Johnson President's Award in 2004, given to one of the 174 Minor League Baseball front office staffs. The Johnson Award is presented to a "complete" baseball franchise that has demonstrated franchise stability, and significant contributions to its community, its league, and to the baseball industry.
In October 2008, Ballpark Digest named the Rochester Red Wings as co-winners of the “Ongoing Excellence” Award for the 2008 season. An August 2008 Scarborough Research report listed Rochester as the #1 market in the country for interest in Minor League Baseball. A separate 2008 Scarborough report, ranking the Top Sports Towns in the U.S. based on fan interest, listed Rochester tied for fourth with major league markets like Denver and Cleveland. And our General Manager Dan Mason was named International League Executive of the Year for 2012.
The Red Wings are the only local sports team to subscribe to Scarborough Sports Marketing Research. Did you know: Red Wings fans rank higher in full-time employment, household income, and home ownership than the Rochester DMA as a whole?* Be sure to ask your Red Wings representative for more Scarborough demographic information on Wings fans.
*Scarborough Sports Marketing, Rochester Local Market Study, Release 2, 2012
We’re proud 12-time Democrat and Chronicle “Rochester’s Choice Award” winners as Favorite Local Sports Team, and multiple-time City Newspaper Best of Rochester winner for Best Local Sports Team...and we'd be proud to have your company or product in our 2013 lineup. For a copy of our Marketing Opportunities brochure, please call (585) 454-1001, ext. 3097 or e-mail now to schedule an appointment with a Red Wings marketing representative.
At-Bat Sponsorships and Video Board | Ballpark Signage
Radio Broadcasts | Publications |
Premium Giveaway and Fireworks Sponsorships
RedWingsBaseball.com | In-Game Promotions
TV Games on TWCS | Tickets and Corporate Hospitality
At-Bat Sponsorships limited availability
One in-game player at-bat sponsorship, with full color logo placement. Your color logo remains part of the game throughout the entire at-bat. Minimum two player at-bats per game; a maximum of 60 at-bat sponsorships will be available. Also includes 20 tickets.
In-Game Left Field Video Board messages limited availability
Our left field video board showcases player photos, sponsor and game information, and video clips. The video board also offers your business the unique opportunity to reach Red Wings fans using a five-second message with your color logo on the video board between innings. .
Call (585) 454-1001 , ext. 3097 or e-mail now and become part of the game on our video board.
Signage space at Frontier Field gives you high visibility, with a captive audience of thousands of fans from around the area who will attend Red Wings games, high school and college baseball games, concerts and other non-baseball events at the ballpark.
Outfield signs are visible to everyone in the ballpark for an average of three hours per game, in addition to being seen in the background of television highlights and newspaper photographs.
• Dimensions: most are 16' x 8'
12’ long by 3’ high back-lit signage, with first base and third base locations available -providing unique signage exposure in the ballpark, plus exposure during every in-stadium closed circuit telecast (72 games) and at least 30 live games on Time Warner Cable Sports. These sign locations also include display board ads in between innings, to promote your tag line or website.
9 1/2' long by 2' high rotating signage behind home plate with high impact logo placement during every in-stadium closed circuit telecast (72 games) and at least 30 live games on Time Warner Cable Sports. This is included with one of our full season TWCS sponsorship packages, or available individually as in-stadium signage.
Third Base Grandstand Signs
• These three signs provide dramatic, high-impact exposure throughout the ballpark.
• Dimensions: 30' x 6'
Foul Pole Signage
• Your brand or logo will become part of the game with this exclusive combo sponsorship. The current oval structure can carry a logo pattern, a sideways copy design, or both.
• Dimensions: 4' x 14'
• Available in a hospitality package that also includes one date for 40 guests in the Power Alley Grille; or a media package that includes a yearbook ad, and your choice of a radio or TV package.
• These prominent back-lit signs are located above the ramps through which fans enter and exit the stadium’s grandstand. These signs provide repeated, up-close exposure to fans while they are seated, and when they move around the stadium.
• Dimensions: 8' x 2 1⁄2"
• Affixed throughout the stadium concourse, these back-lit signs are visible to fans as they make their way through the concourse on their way to their seats, to concession stands and picnics, and to restroom facilities.
• Dimensions: 8' x 4'
Other concourse signs of varying sizes and costs may also be available.
Concourse TriMotion Sign
• Great concourse location near the front gate, receiving repeated up-close traffic before, during and after each Red Wings game and all other Frontier Field events
• Graphic dimensions: 24"w x 39 1/4"h
• Your logo can adorn an on-deck circle on both the first- and third-base sides of the playing field, and provides the only opportunity for exposure on the field of play.
• Dimensions: 6' in diameter
YEAR-ROUND SIGNAGE OPPORTUNITIES
Frontier Field Gallery Signage
• The back of the outfield signage stanchions are available for unique signage that is visible to Plymouth Avenue and State Street traffic year-round, as well as to the adjacent Kodak/Frontier Field parking lot.
• Dimensions: 16'w x 12' h
click here to see larger version of this image
Plymouth Avenue Signage
• A large, high-profile space 40' long and 17' high, visible to Plymouth Avenue and State Street traffic year-round. Make a dramatic impression on fans parking in the Kodak Office/Frontier Field lot as they walk to the game...this location also provides repeated year-round exposure to thousands of vehicles travelling Plymouth Avenue and State Street, as well as Kodak and Carestream Health employees and visitors.
For more information on signage options, contact Nick Sciarratta at (585) 454-1001, ext. 3097 or send an e-mail now.
Promote your business and entertain fans between innings. Let our experienced promotions team create a unique and fun event on the field or in the stands, starring your business and products. Fans can enter by signing up at the ballpark, your retail location, or on-line. You also have the chance to provide prizes as part of the promotion. You’ll receive a live mention and your logo appears on the video board, while your event captures the attention of the crowd.
PREMIUM GIVEAWAY, FIREWORKS AND SPECIAL EVENT SPONSORSHIPS
Throughout the season, the Red Wings schedule is highlighted by a variety of unique promotions, including premium giveaway nights and special events. By engaging in a fun ballpark promotion, you will turn Frontier Field into your marketing vehicle, while giving thousands of fans an enjoyable, memorable experience.
Premium Giveaway Sponsorship
Whether your company sponsors a baseball cap, jersey or other keepsake, your logo will adorn a special premium item that will be worn, used and enjoyed by thousands of fans year-round. Here’s what you’ll receive from sponsorship of a premium giveaway event:
• Your corporate name and/or logo on all giveaway items (costs and quantities vary).
• Ads in the Democrat & Chronicle, Messenger Post Newspapers, Freetime Magazine and other Rochester-area publications promoting your event, plus radio and TV advertisements when available.
• In-house publicity, including scoreboard messages, public address announcements, live radio mentions, listing on the day-of-game Roster/Stats insert sheet, listing in the RedWingsBaseball.com promotions schedule
• Ceremonial first pitch and use of a Diamond Suite
• Concourse table space for direct marketing to our fans
Red Wings Fireworks events feature awesome pyrotechnics coordinated to music soundtracks, and include multimedia themed events like British Invasion, Totally '80's, Hot Country Hits, The Wings Salute The King, the hit TV show "Glee," Stadium Rock and many more. Our fireworks sponsorship includes the publicity detailed above for premium giveaway sponsorship, plus an additional opportunity for a unique promotion and/or your 30-second TV spot on the video board just prior to the fireworks show.
Special Event Sponsorship
Special events include appearances by a famous mascot or ballpark act such as The Famous Chicken and The ZOOperstars!, former Red Wings greats like Don Baylor and Bobby Grich, Major League stars like Mookie Wilson, Bill Lee, Tony Oliva, Steve Garvey, Jose Canseco, Dave Stewart, Bill Buckner and Ron Guidry, and Major League Baseball Hall of Famers like Goose Gossage, Rod Carew, Harmon Killebrew and Paul Molitor. Sponsorship includes the publicity detailed above for premium giveaway sponsorship, plus the chance for you and your guests to interact with our visiting baseball celebrity.
Red Wings Yearbook
Our yearbook is packed with original content on the team and our rich baseball history, with player profiles, center of book scorecard, and much more. Each yearbook also includes our day-of-game Roster/Stats insert sheet, and Lineups/Team Notes insert sheet. Your print message reaches fans who purchase the Red Wings Yearbook at the ballpark; pass-along circulation multiplies readership of this yearly keepsake.
The yearbook is sold at each Red Wings home game, providing repeat exposures throughout the spring and summer. The yearbooks are also provided free to Diamond Suite guests each game.
Inside Front/Inside Back/Outside Back Cover (color) 11" w x 11" h
Full Page Color 9.5" w x 9.25 " h
Half-Page Color 9.5" w x 4.55 " h
Half-Page Black & White 9.5" w x 4.55 " h
Quarter-Page Color 4.68" w x 4.55 " h
Quarter-Page Black & White 4.68" w x 4.55 " h
Eighth-Page Color 4.68" w x 2.25" h
Eighth-Page Black & White 4.68" w x 2.25" h
Premium Placement: Quarter-Page Player Profile Color 4.68" w x 4.55" h
Premium Placement: Eighth-Page Player Profile Color 4.68" w x 2.25" h
Yearbook Scoring Page-Horizontal Strip Color - ask about availability
Yearbook Scoring Page - Vertical Box Color - ask about availability
Roster/Stats, Lineups/Team Notes insert sheets
These free standing print pieces are updated for each game
and inserted into every yearbook sold
Insert Sheet Ad Description
Roster/Stats Insert Sheet Ad (B&W) 3 3/4" w by 2 1/2" h (limited to eight ads)
Starting Lineup/Team Notes Insert Sheet (two-color) 8" w by 1 1/4 " h
(one Horizontal strip)
Our pocket schedule provides game times, opponents, and promotion details. With over 275,000 pieces distributed, our pocket schedule is a cost-effective option for couponing and branding. A limited number of full color ad panels are available. Ask your Red Wings representative for details.
For more information on any of our publications, contact Nick Sciarratta at (585) 454-1001, ext. 3097 or send an e-mail now.
Become a sponsor of live Red Wings radio broadcasts on Clear Channel's Sports1280-AM WHTK, and News Radio 1040-AM/FM 92.1 WYSL... it's your opportunity to deliver your message to Red Wings fans during every game, home and away, whether they enjoy games while driving, in their homes, or even at the ballpark.
• Eighty percent of area residents said they have listened to a Red Wings broadcast at some time.
• More than 20,000 people are regularly tuned in to Red Wings broadcasts.
Your business can also attach its name to a regular feature segment during Red Wings radio broadcasts. Among the possibilities:
COUNTDOWN TO BASEBALL—Title sponsorship of the 15-minute pre-game show entitles a sponsor to a 30-second spot during the pre-game show on all broadcasts, a 30-second spot during all 144 games, and frequent live mentions.
RED WINGS DUGOUT SHOW—The pre-game show features a Dugout Show interview with a Red Wings player or coach. The guest may receive a gift compliments of the sponsor. Title sponsorship entitles a sponsor to a live mention in conjunction with the Dugout Show, a 30-second spot during all pre-game shows, a 30-second spot during all 144 games, and additional mentions when the Dugout Show is referenced.
RED WINGS REWIND POST-GAME SHOW—Title sponsorship of the Red Wings Rewind Post-Game Show entitles a sponsor to a 30-second spot during the post-game show on all broadcasts, a 30-second spot during all 144 games, and frequent mentions.
STAR OF THE GAME—Title sponsorship of the Star of the Game feature entitles a sponsor to a live mention in conjunction with the Star of the Game on every post-game show, a 30-second spot during each post-game show, a 30-second spot during each ballgame, and frequent mentions. The nightly Star of the Game may also receive a gift certificate compliments of the sponsor.
KEYS TO THE GAME—All pre-game shows will feature a check of the Keys to the Game. Title sponsorship entitles a sponsor to a live mention, a 30-second spot during the pre-game show, and a 30-second spot during the game.
A limited number of open and closing billboard mentions are also available with full season radio sponsorships. For more information, contact Josh Whetzel at (585) 454-1001, ext. 3037 or send an e-mail now.
Our official team website provides a winning combination for fans and sponsors. RedWingsBaseball.com is part of the powerful MiLB.com/Baseball Advanced Media Network, providing a rich web content experience for visitors. We offer page and section sponsorships including Home Game Story packages and The Pics of the Day, plus customized advertorial content options. Website sponsorships can also included multiple postings on our official Facebook and Twitter pages, for added social media impact.
For more information on website sponsorships, contact Nick Sciarratta at (585) 454-1001, ext. 3097 or send an e-mail now.
TV GAMES ON TIME WARNER CABLE SPORTSNET
The Rochester Red Wings and Time Warner Cable Sportsnet present live Red Wings action on TWCS - Cable Channel 26, Digital Cable Channels 215/1026 and Digital Cable On Demand Channel 214.
Your business can team up with the Red Wings and TWCS to bring Red Wings Baseball to over 334,000 Time Warner Cable subscribers in the area. With a minimum of 40 games scheduled for the 2013 season, plus one replay with your spots for each game, you'll get multiple TV exposures over various dayparts all season long. The 2013 schedule will be announced in February and listed in our Schedule section.
- Full Season Package Three thirty-second spots in each live game plus replay. Also includes home plate rotating signage at every game (see "On-Field Signage" above) and 40 Upper Box tickets.
- Half-Season Package Three thirty-second spots in 15 live games plus replay...you choose the game dates (subject to spot availability)...also includes 40 Upper Box tickets.
- Exclusive In-Game Feature Sponsorships like "Inside The Numbers" for home games also available, ask for details.
Join the Team for Red Wings Baseball Action on TWCS. Call (585) 454-1001, ext. 3037 or e-mail now to get involved with the Wings on TV.
TICKETS AND CORPORATE HOSPITALITY
Entertain your customers, employees, family and friends at the ballpark! Group discounts and benefits start at 20 tickets.Picnics are available in The Nest and The Walk of Fame Cafe for 50 or more people... Catered suite events are available in The Diamond Club, Hall of Fame Club and Silver Stadium Club (up to 36 guests), The Patio Enclosures Power Alley Grille (up to 40), The Perch (up to 50) and The Hardball Cafe (up to 100). Click here for more information in our Groups/Picnics section.
Season Ticket Holders get VIP benefits, including up to 44% off the regular ticket price, private
party with the team, and more. Click here for more information.
A limited number of individual Diamond Suites are available for each home game, for either 10 or 16 guests. The single game rental includes tickets, VIP Parking passes, and a food and beverage package. Additonal tickets may be purchased for either size suite. Click here for more information.
Big Hitters Club
The “Big Hitters Club” helps non-profit groups to attend Red Wings games. This community involvement program gives you exposure at the ballpark, with a scoreboard spot each time you provide tickets for a non-profit group plus a yearbook and website listing. Click here for more information.
Meetings and Special Events
Frontier Field is an unique location for all kinds of special events - including company picnics, family reunions, sports tournaments, wedding rehearsal dinners and wedding receptions, fund-raising events, corporate meetings/seminars, motivational meetings, holiday parties, birthday parties, award banquets, and more. Make Frontier Field your home field for a memorable special event - from casual to elegant. Click here for more information.