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Partnerships


In 1994, the West Michigan Whitecaps took the field for the first time. Since then, an average of 400,000 fans each year have witnessed great baseball, shared in the success of five league titles, and enjoyed a family-friendly festival each and every night. Whitecaps games have become synonymous with exciting promotions, delicious food, and lasting memories.


The Whitecaps have enjoyed incredible support from West Michigan fans and businesses. It's from this loyal support that the Whitecaps, the class "A" affiliate of the Detroit Tigers, are able to continue to provide the community with outstanding, affordable family entertainment.

 
Corporate Partnerships with the West Michigan Whitecaps
Without a doubt, baseball is an exciting product.
As a corporate partner, your experience with us will not only be unique and exciting, but also creative and rewarding. As you prepare to consider a partnership with us, we ask you to explore the following:


Are the events we will be associated with popular?
The Whitecaps have averaged more than 400,000 fans per season. Special events at Fifth Third Ballpark add an additional 75,000 individuals who will be exposed to your message.

Will my message dominate the audience?
Your company's message can be presented to a captive audience for three to four hours each event. With so many unique avenues to convey your message, your products and services can be showcased in places where your competition does not exist.

Is it a multi-level campaign?
Print, radio, signage, hospitality, online ads, promotions and more can all be included in your package. Whether your objective is building image, branding, driving traffic,or a community support piece, you can be assured that the resources to accomplish your goals are readily available.

Does it have emotion?
Sports marketing is the only advertising outlet that can attach this level of passion and emotion to a campaign. Laughter, excitement, loyalty, suspense... need we go on?
Increase sales
Enhance brand image
Entertain important clients and employees
Support a proven community asset
...thru a partnership with the Whitecaps!

Associating with the Whitecaps brand of family fun allows your business to reach our fans using impressionable and emotional vehicles. As you evaluate your marketing strategies, please consider a partnership with Whitecaps Baseball and Fifth Third Ballpark.

 

 

Opportunities Include:

Event Promotions
dizzybat Sporting events are unique in the fact that sponsors are able to reach the people of the community at a time when their emotions are running high. Event promotions allow you to associate your company's name and message with entertainment and a great time! Allow our promotions staff to come up with fresh, creative ideas to attach fun and exciting promotions to your message!

Here's why we have so many promotions... It's a simple formula:
More promotions = more fun.
More fun = more fans.
More fans = more recognition for sponsors!

Event promotions allow us to drive traffic to your business through couponing opportunities, create brand awareness with an exclusive block of promotional time, and capitalize on fan loyalty with a captive audience.

Signage
Put your organization's name and logo on an attractive and colorful sign at Fifth Third Ballpark - to be seen by a captive audience!

Signs are available in a wide variety of sizes and prices.

With the popularity of the events held at Fifth Third Ballpark, you may even see your sign in TV highlights or newspaper coverage!

outfieldsign Event Sponsorships
By becoming a presenting sponsor of a game, the event becomes yours and our fans become your customers.

Create a lasting image by giving the fans something to take with them, such as premium giveaway items.

And don't forget to invite employees and customers out to see your investment in action! We'll get them down on the field for the dizzy bat race or let them throw out an honorary first pitch.

Signage, product sampling, radio promotion, tickets, and display tables can all be part of your event sponsorship package!

Print
Use game programs, tickets, coupons, handouts and inserts to associate your organization's name with family fun!

Get season-long exposure by placing your message in our program, handed out free to fans every night. Updated stats standings, and schedules can be found in "TheWave," the Whitecaps magazine-style program.

Hospitality and Tickets
The best part of associating with fun is being able to enjoy it! Bring clients, employees, prospects, and business partners out to view your partnership first-hand with tickets to events at Fifth Third Ballpark. More than 200,000 people come out each year to Whitecaps games as part of a group.

giveaways Rent a private area and add hospitality for your guests! We have several options for entertaining your group, ranging from a BBQ for 20 to a full company picnic with games and rides.

Give your guests an experience they'll never forget with a night in the comfort of a luxury suite at Fifth Third Ballpark. Outside seating for each suite brings your group even closer to the game, whether you rent a suite for one event, a full season, or somewhere in-between!

Outside Media
We work with our media partners to provide a well-rounded, multi-layered marketing campaign. Through partnerships with radio, television, and newspaper, your package with Whitecaps Baseball is a one-stop-shop!

Significant investments are made throughout the year with local media outlets to promote events at Fifth Third Ballpark. Ask how your company can be attached to these promotional messages.

All 140 regular season Whitecaps games are broadcast on 107.3 FM WBBL or 1340 AM WJRW, along with simultaneous streaming via the Internet. At least 40 games are also carried on the Whitecaps Radio Network, expanding the reach throughout West Michigan.

Connect with our fans through in-game commercials, and let our radio announcers deliver your company's message during all home and away games. Reach people at the game, in their cars, in the work place, or listening on the Internet.

Take advantage of recorded commercials, and realize the impact of a customized message from your business read LIVE during the action!

For more on corporate partnerships with the Whitecaps, call 616-784-4131 x 0 or email Steve McCarthy.