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Front Office

Executive Team

Chuck Greenberg General Partner & CEO
Chuck Greenberg

For more than two decades, Frisco RoughRiders General Partner & CEO Chuck Greenberg has built his reputation as an innovative franchise owner and operator at the major and minor league levels, corporate and sports attorney, dealmaker, advisor, and expert on the business and economics of major professional sports.

Chuck's involvement with the RoughRiders began on August 20, 2014 when the ownership group he formed finalized the purchase of the franchise from Mandalay Baseball Properties. He immediately set into motion an innovative and visionary plan to re-imagine the RoughRiders' brand and the fan experience at Dr Pepper Ballpark. Under Chuck's leadership, the team, together with the City of Frisco, spearheaded nearly $6 million in facility upgrades and improvements prior to the 2015 season, headlined by a complete technology overhaul that included a new state-of-the-art HD video board, outfield LED boards and sound system. Additionally, the team constructed the brand-new Bull Moose Saloon Sports Bar, InTouch Grille, Riders Outpost Team Store and State Fairway locations. The upgrades and improvements to Dr Pepper Ballpark earned the Riders and the City of Frisco Ballpark Digest's 2015 "Best Ballpark Renovation" honors.

Also prior to the 2015 season, Chuck led a complete overhaul of the team's colors, logos and uniforms, inspired by Teddy Roosevelt's original "Rough Riders". Additionally, the club invested heavily in marketing, promotions, in-game entertainment and community programs that resulted in the three largest and 7 of the 9 largest single-game crowds in franchise history during the 2015 campaign.

Chuck's second full season as RoughRiders' General Partner & CEO was highlighted by the franchise's most high-profile creation, the 174-foot Choctaw Lazy River, the largest water feature in a sports venue in the world. Its opening in June 2016 garnered international acclaim and earned "Best Ballpark Renovation" recognition from Ballpark Digest for the second consecutive year. Riders' 2016 attendance soared past 7,000 fans per game and the team finished the season with the highest per-game average attendance among all 30 Double-A franchises for the 12th year in row.

"The re-birth and vibrancy of the franchise has been remarkable," Chuck said following the 2016 season. "We are thrilled that our infusion of passion, combined with the dramatic financial investments in the ballpark made possible by our public/private partnership with the City of Frisco, have resonated with our community and provided a fan experience that is second to none."

In addition to his role with the RoughRiders, Chuck currently holds the title of Chairman and Managing Partner with the Myrtle Beach (SC) Pelicans, the Class A-Advanced affiliate of the Chicago Cubs, and the State College (PA) Spikes, the Class-A Short Season affiliate of the St. Louis Cardinals.

In November 2009, Chuck announced the formation of Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country.

Well respected across baseball, Chuck has the distinguished honor of serving on the Minor League Baseball Board of Trustees, a position he was elected to in December 2007. The 12-person Board has exclusive power to determine policies and to enact rules and regulations for Minor League Baseball and its member clubs.

Among Chuck's leadership roles in the industry, he has helped to launch Minor League Baseball's "Project Brand" initiative, which was announced at the 2012 Baseball Winter Meetings. "Project Brand" is a transformational new national marketing program designed to attract major national sponsors by creating one cohesive brand encompassing all 160 member clubs. Previously, he served on the inaugural Board of Directors of the Baseball Internet Rights Company (BIRCO), which holds the digital media rights of its member Minor League Baseball clubs and leagues and partners in a strategic venture with Major League Baseball Advanced Media (MLBAM). Chuck is also a co-Chair of Minor League Baseball's Diversity Committee, where he was tapped for a leadership position by Minor League Baseball President Pat O'Conner in part for his success in attracting substantial minority investment to his ownership groups.

Chuck is the former Managing Partner & CEO of the Texas Rangers, a role he assumed in 2010 after his group of investors (Rangers Baseball Express, LLC), which included Baseball Hall of Famer Nolan Ryan, acquired the Major League Baseball franchise from Tom Hicks and Hicks Sports Group.

His tenure as Rangers' Managing Partner & CEO was highlighted by the club winning the American League Pennant and reaching its first World Series in the history of the franchise. Off the field, Chuck spearheaded the development of an enhanced senior management staff, overhauled the fan experience at Globe Life Park in Arlington, constructed and installed a new state-of-the-art video board, game entertainment control room and technological overhaul of Rangers Ballpark, and helped re-establish a sense of trust and excitement between the franchise and community. He was also the architect of a lucrative and landmark deal with Fox Sports Southwest that has since changed the landscape of regional television rights deals throughout the sports industry.

Chuck's professional baseball career began in October 2001, when he led an ownership group which purchased the Double-A Eastern League's Altoona Curve. During his time as the Curve's President & Managing Partner (2002-08), the club set numerous single-game and season attendance records, continually re-invested private money into capital improvement projects at Blair County Ballpark, and helped the franchise gain national stature as one of the most creative and innovative teams in professional sports.

The Curve won the prestigious Larry MacPhail Promotional Award in 2004, the 2006 Baseball America Freitas Award as the top Double-A franchise and added the highest honor bestowed annually upon a Minor League Baseball club, the John H. Johnson President's Trophy, in 2006. Altoona became only the 11th franchise to receive all three major awards, and was the first team to accomplish the feat in less than three years.

The Pittsburgh native had a long and successful career as a corporate and sports attorney. Previously, Chuck was a Partner in the Pennsylvania-based law firm Pepper Hamilton, LLP, which he joined in 1998. He headed the firm's sports practice and was a member of its Executive Committee. Throughout his career, he has lent his expertise to the acquisition and sale of more than two dozen franchises in baseball, football, basketball, hockey, soccer and lacrosse.

Among his work in the sports industry, Chuck was instrumental in helping put together the deal that landed a group led by National Hockey League Hall of Famer Mario Lemieux and renowned businessman Ron Burkle ownership of the bankrupt Pittsburgh Penguins in 1999 and saved the franchise for Pittsburgh and Western Pennsylvania. In 2007, he represented Lemieux, Burkle and the Penguins in successful negotiations with the Commonwealth of Pennsylvania, the City of Pittsburgh and Allegheny County which resulted in a deal to build a brand-new, state-of-the-art arena in downtown Pittsburgh and secure the future of the Penguins in Pittsburgh for at least another 30 years.

Chuck has been featured in numerous articles and has made frequent television and radio appearances concerning the business and economics of sports, particularly regarding sports franchises and facilities. He has also been a frequent speaker and panelist at the annual National Sports Forum and Baseball Winter Meetings. In 2008, he was named to the Sports Business Research Advisory Board at Penn State University, representing team owners in the work of the Center for Sports Business Research, which focuses on the development of first-rate academic and applied empirical research in the sports industry while helping to define educational opportunities for students looking to start careers in sports business.

He also serves on the board of directors of the Mario Lemieux Foundation and also served on the executive committee of the Mario Lemieux Celebrity Golf Invitational, which was held for nearly 20 years.

Chuck graduated from Upper St. Clair High School in Pittsburgh in 1978 and four years later received his B.A. from Tufts University in Massachusetts. In 1985, he graduated from the University of Michigan Law School. Chuck makes his home in Westlake, Texas and has three adult sons.


Scott Sonju President & Co-General Partner
Scott Sonju

Scott Sonju grew up in Plano and is a graduate of Texas A&M University, where he studied History and Business. Prior to becoming president in April 2006, Scott served as a Senior Vice President of the RoughRiders where he focused on corporate partnerships. For five years, Scott was a director of a private resort in Upstate NY, where he developed a love of the outdoors and knowledge of operations, marketing, personnel, and programming.

Scott's first sports job was as an account executive for the Dallas Mavericks, where he sold tickets and assisted in game operations. Scott grew up in the sports business as his father Norm was the founding President/GM of the Mavericks.

In June 2003, Scott earned his MBA from Northwestern's prestigious Kellogg School of Management, where he majored in marketing, management strategy, organizational behavior, and entrepreneurship.

Scott enjoys hiking, public speaking, reading, traveling, and bringing ideas to fruition. He and his wife, Amy, have four children.

 


Jason Dambach Executive Vice President & General Manager
Jason Dambach

An 18-year Minor League Baseball industry veteran, Jason Dambach has served as the Frisco RoughRiders' Executive Vice President & General Manager since January 2015. In his role with the Riders, "JD" works closely with General Partner & CEO Chuck Greenberg to oversee all franchise business matters.

Prior to arriving in Frisco, he spent six seasons as the Senior Vice President and General Manager of the Class-A New York-Penn League's State College (Pa.) Spikes, a sister franchise of the RoughRiders operated by Greenberg Sports Group (GSG).

During his tenure with State College from 2009-2014, the Spikes set numerous single-game total and walk-up attendance records, hosted the successful 2009 New York-Penn League All-Star Game and earned the New York-Penn League's 2011 Vincent McNamara Outstanding Club Award and the 2013 Baseball America Freitas Award as the top franchise at the Class-A Short-Season level. Individually, Dambach was named the winner of the NYPL's 2012 Robert Stedler Executive of the Year Award and the 2010 Robert Julian Community & Baseball Service Award for his long-time service to the baseball industry and commitment to the community.

Dambach has been active throughout his career in Minor League Baseball. He served as the Vice Chair of the New York-Penn League Charitable Committee, and headed the league's Scholarship Program, which awarded over $10,000 annually to graduating high school seniors from within the league's footprint. He was a past member of the NYPL's Schedule Committee, and the BIRCO Content Committee, which was charged with representing the online content interests of all Minor League Baseball clubs who are members of the Major League Baseball Advanced Media (BAM) Network.

Earlier in his career, Dambach spent ten seasons working in broadcasting and public relations with the Double-A Altoona (Pa.) Curve, from 1999 through the 2008 season. Most notably, he called over 1,000 games on radio during his decade with the Curve, and was the club's lead play-by-play voice from 2006-08. He also served as the team's Director of Communications from 2002-08. His role as Director of Communications included working closely with the Spikes from their inception, overseeing the team's broadcasting, media relations, publications and brand identity.

A native of Punxsutawney, Pa. and graduate of Punxsutawney Area High School, Dambach is a 1999 graduate of Clarion University of Pennsylvania, where he earned a degree in Communication.

Jason's wife Erica is the head women's soccer coach at Penn State University, the 2015 NCAA champions. Erica is also a former assistant coach for the U.S. Women's National Team at the 2008 Olympic Games and 2011 Women's World Cup. She also previously served as a college head coach at Dartmouth and Harvard, and has been the head coach of various U.S. Youth National Teams. Jason and Erica have a daughter, Addison, who was born in July 2016.


Scott Burchett Chief Operating Officer

Scott Burchett

Scott Burchett, Chief Operating Officer, joined the Frisco RoughRiders in February 2004.

Scott has worked in several capacities for the RoughRiders organization first as PlayBall Coordinator, then as Promotions Coordinator, prior to moving up to his current role.

He oversees all Corporate Partner relationships, sponsor promotions and ballpark operations for the franchise.

Prior to joining the RoughRiders, Scott worked for MLB.com. Scott was born and raised in Garland, TX and attended Baylor University where he enjoyed majoring in Business Management.

Scott, his wife, Caroline, and their two children currently reside in McKinney, Texas.

 


Kelly Carr Executive Assistant and Office Manager

Kelly Carr

Kelly joined the RoughRiders in December 2015 as the team's Executive Assistant and Office Manager.

Prior to joining the RoughRiders, Kelly worked for an experiential marketing and production company, briefly wrote code and did research for an advertising agency, and spent over 20 years in retail management and executive support with Limited Brands.

In her free time, Kelly enjoys reading, running, crossfit, cycling, eating, and spending time with her family. She loves to grill and experiment in the kitchen, and she even has her own blog dedicated to some of the more successful culinary creations.

Kelly loves all sports, especially baseball, growing up "under the bleachers" watching her father play baseball and softball.

A self-proclaimed "military brat," Kelly was born in Japan and raised in Greece. As a teenager, she moved to Texas and has been in the DFW market for almost 20 years. She now resides in Grapevine with her two favorite teenagers (who also happen to be her daughter and son).


Corporate Partnerships

John Alper Chief Sales Officer

John Alper

Veteran corporate sales executive John Alper joined the RoughRiders' front office in January 2017 as the team's Chief Sales Officer. John, who has over 25 years of experience in the sports industry, is responsible for leading the franchise's corporate sales and development.

John's career includes experience working on the team, venue and agency side of the sports business. A 1990 graduate of SMU and longtime resident of the Dallas area, he has extensive knowledge of the DFW market, including career stops with the Dallas Mavericks and Sidekicks (1991-1995) in ticket sales and FC Dallas (1995-2006) as Senior Vice President of Sales.

During John's stint with FC Dallas, he was credited with raising the sponsorship standard within Major League Soccer when Toyota Stadium (formerly Pizza Hut Park) debuted in Frisco in 2005. He worked closely with the late Lamar Hunt and Hunt Sports Group to secure the venue's naming rights partnership and eight founding Signature partners.

John later worked for two of the top sponsorship sales agencies in the United States, first with Premier Partnerships (2006-2011) and more recently with Legends Sales & Marketing (2011-2015).

In his nearly 10 years on the agency side of the industry, John focused on representing various properties throughout North America to assist them in maximizing their sponsorship revenues. He provided consulting and sales execution services for numerous clients in the Dallas/Fort Worth area, including selling naming rights for the University of North Texas' new football stadium (Apogee Stadium) as well as working with the North Texas XLV Super Bowl Host Committee, Lone Star Park, SMU, the Irving Music Factory and several others.

Since 2005, John has secured naming rights agreements for five different properties within the United States, and has generated over $150 million dollars in sponsorship revenue for his clients.

He lives in Plano with his wife Heather, daughter Ava (10) and son Shane (8).


Kathryne Buckley Director, Partner Services

Kathryne Buckley

Kathryne joined the RoughRiders in January of 2015 as a Partner and Event Services Coordinator and was promoted to Director of Partner Services in January of 2016.

Originally from Midlothian, Texas, Kathryne graduated from Texas A&M University with a degree in Sport Management and Business Administration. During her time at Texas A&M, Kathryne worked in the athletic department for multiple teams, including the 2009 Men's Golf National Championship Team. She also spent four years serving as the Athletic Programs Assistant for Midlothian ISD.

In her free time, she enjoys spending time with her family and friends, attending sporting events, reading, and traveling.

 

 


David Kosydar Manager, Partner Services

David Kosydar

David joined the RoughRiders in January 2010.

Prior to moving to Frisco, he worked as a marketing assistant for a resort/conference center in Upstate New York.

Born and raised just outside Scranton, PA, David graduated from Temple University in May 2006 with a degree in Broadcasting and Mass Media.

Holding a black belt in Kung Fu, David won a silver medal in the middleweight division of kickboxing at the 2011 United States Koushu Tournament in Baltimore, Maryland.

In his spare time, David likes to watch the Pittsburgh Steelers. He is also an active member at Stonebriar Community Church in Frisco. David and his wife, Stacy, reside in McKinney.


Felipe Palomo, Jr. Partner Services Coordinator

Felipe Palomo

Felipe joined the RoughRiders in March 2016 as the Merchandise Intern before moving into his current role as Partner Services Coordinator at the end of the '16 season.

Originally from Dallas, Texas, Felipe graduated from The University of Texas at Dallas in 2015 with a degree in Marketing. He enjoyed rooting for the undefeated football team during his time at UT Dallas.

Felipe is a die-hard fan of the Rangers, Mavs, and Cowboys. In his spare time, he enjoys playing sports with friends, spending time with family, and watching reruns of The Office.

 

 

 


Ticket Sales

Bill Goren Chief Ticketing Officer

Bill Goren

Bill Goren joined the RoughRiders as the team's Chief Ticketing Office in March 2016. He brings nearly 20 years of ticketing experience, including seven seasons with the Houston Astros, where he led the sales staff in the team's World Series run in 2005 and posted two consecutive 3 million ticket seasons over 2006 and 2007.

Goren also has experience in leadership roles with the Los Angeles Dodgers, Palace Sports and Entertainment, the Austin Toros, Tickets.com, and the San Antonio Scorpions of the North American Soccer League.

 

 

 


Ross Lanford Senior Director, Ticket Sales

Ross Lanford

Ross joined the RoughRiders in the Fall of 2011 and currently serves as the team's Senior Director of Ticket Sales.

He graduated from the University of Oklahoma with a BBA in Management and a M.Ed in Intercollegiate Athletics Administration.

While at OU, Ross was a sports marketing and licensing intern within the Sooners Athletic Department.

Ross enjoys playing all sports and loves the outdoors. He likes to enjoy these activities with his family and friends.

 

 


David Dwyer Director, Group Sales

David Dwyer

David joined the RoughRiders in October of 2012.

He moved to Frisco, TX in August 2012 with his wife Michelle and dog Ajax after Michelle took a job at Prince of Peace Christian School in Carrollton. There she works as a middle school teacher and high school volleyball coach.

Before moving to Texas, David earned his Masters in Business Administration from Concordia University Chicago where he also earned undergraduate degrees in Business Management, Marketing and a minor in Sports Management. While completing his degrees, David was a member of the football team where he was a 3 time All-Conference Noseguard for the Cougars.

David was born and raised in St. Louis, MO and is a fan of all the city's sports teams. He knows it's only a matter of time before Mizzou starts their reign of dominance in the SEC and the Rams return to their former glory (in LA).

 


Kasey Carlock Premium Sales Manager

Kasey Carlock

Kasey, a Texas native, joined the RoughRiders in February of 2014.

She received her Associates of Science Degree and then transferred to Henderson State University where she then received her BBA in Business Management. She played collegiate softball as a pitcher for 4 years and earned All Region and All Conference Honors.

In 2012 she interned at the University of North Texas in the marketing/promotions for the athletic department. The sports industry is where her passion is.

She is a big military supporter, movie fanatic, and loves sports.

 

 

 


Lisa Gonzalez Premium Sales Manager

Lisa Gonzalez

Originally from a suburb of Houston in La Porte, TX, Lisa made the move to Frisco from San Angelo after joining the RoughRiders in November of 2013.

She attained her Associates of Arts degree from Navarro College. After she received her Associates she went on to receive her B.S. in Kinesiology and a Masters in Coaching, Sport, Recreation, and Fitness Administration emphasizing both Coaching and Sports Management from Angelo State University. During her time there she was a member of the Angelo State Ram Belles soccer team. Here she also served as the Graduate Assistant Soccer Coach for a year.

Lisa has experience working for Angelo State Athletics, the San Angelo Bandits arena football team, and the San Angelo Colts independent baseball team in both sales and game day operations. She is excited to join the RoughRiders sales team.

Despite her being from Houston, she loves to cheer on the Yankees and Saints. She enjoys spending time with her friends and family. In her spare time she enjoys anything involving sports, drawing/painting, and playing her guitar.

 


Garret Randle Premium Sales Manager

Garrett Randle

Garret joined the RoughRiders in January 2014 and graduated in August '13 with a master's degree in journalism from the University of North Texas.

Before attending UNT, Garret attended Northwood University where he pitched for the Knights and was part of two conference championship teams. While pursuing his degree in Entertainment and Sports Management at Northwood he earned Academic All-American honors, and won the National Association of Intercollegiate Athletics "Champion of Character" award.

Garret was born and raised in Irving, Texas. In his free time he enjoys working out, reading, and coaching baseball.

 

 


Joshua Bray Senior Corporate Sales Executive

Joshua Bray

Joshua, a Rochester, New York native, joined the RoughRiders in January 2015 after graduating from Ithaca College with a degree in Sport Management. While at Ithaca, Joshua was a member of the track and field team, while also interning with the AAA-affiliate of the Minnesota Twins, the Rochester Red Wings.

Joshua began his career with the RoughRiders as a Ticket Sales Coordinator before moving into his current role of Corporate Marketing Manager following the 2015 season.

Joshua is a diehard Atlanta Braves fan and supporter of the Buffalo Bills. In his free time, he enjoys working out, playing video games, traveling, and pretending to be athletic with his friends.

Joshua currently resides in Plano, Texas.


Tyler Ellis Senior Corporate Sales Executive

Tyler Ellis

Tyler joined the RoughRiders in January of 2014.

Born and raised in High Point, North Carolina, Tyler graduated from Elon University with a degree in Sport and Event Management. During his time at Elon, he interned for the Burlington Royals, an Advanced Rookie League affiliate of the Kansas City Royals.

Tyler is a fan of the UNC Tar Heels and the Carolina Panthers. In his free time he enjoys playing sports, being outdoors and spending time with friends.

 

 

 


Jonathan Fletcher Senior Corporate Sales Executive

Jonathan Fletcher

Jonathan started with the RoughRiders as a Group Sales Executive and moved into his current role as a Corporate Marketing Manager after the 2015 season.

Jonathan grew up in Lufkin, Texas and went on to play baseball at Angelina College. After one year, he transferred to the University of Texas where he played club baseball and received his undergrad in advertising with an emphasis in business. Upon graduating, he went on to attend Stephen F. Austin State University to attain his MBA specialized in finance. At SFA, he started the very first SFA baseball club team and coached them to the World Series.

He enjoys everything baseball including his current role with the RoughRiders, where he is able to help businesses grow while providing the community with a fun experience that they will never forget!

 


Tom Baker Corporate Sales Executive

Tom Baker

Tom joined the RoughRiders in September of 2014 as a Group Sales Executive before moving into his current role in February of 2016. He graduated from Oklahoma State University with a degree in Sports Management while working in the OSU Football Department assisting with recruiting and operations. He also has previous work experience with the Cotton Bowl Athletic Association and the Round Rock Express, the Triple-A Affiliate of the Rangers.

Born in Austin, TX with no major sports teams in town, Tom is a fan of the Baltimore Orioles, Boston Celtics, his fantasy football team and of course the Oklahoma State Cowboys. In his spare time, he enjoys playing softball, eating Girl Scout cookies and modeling for the Rider's Outpost online store. Tom also plans to be on and win his favorite television show, CBS's Big Brother in the near future.

 

 

 


Mike Cordisco Corporate Sales Executive

Mike Cordisco

Born and raised in Cherry Hill, NJ, Mike graduated from Rutgers University with a degree in Sport Management. 2017 will be his third season in Frisco after previous stints with the Rutgers Athletic Department and Lehigh Valley IronPigs.

Outside of Dr Pepper Ballpark, Mike can be found bucket listing across the country, visiting as many baseball stadiums and national parks as possible. His other interests include photography, music, reading, writing, and hiking.

 

 

 

 


Jake Hutton Corporate Sales Executive

Jake Hutton

Jake Hutton is in his first season with the RoughRiders. He earned a Bachelor's degree in Consumer Affairs at Long Beach State, where he played collegiate golf. Jake worked for the Los Angeles Angels for two seasons before making the move to Texas. As a Southern California native, he is a fan of the Lakers, Kings and Raiders. He is a proud member of the Sooner Faithful and his least favorite color is any form of orange. Jake's favorite baseball movie is Bull Durham.

Jake enjoys golf, fishing and live music.

Jake's favorite quote is from Babe Ruth, a true ambassador of baseball: "It is impossible to beat someone that never gives up."

 

 


Amanda Nishikubo Corporate Sales Executive

Amanda Nishikubo

Amanda joined the RoughRiders in December 2016 as a Corporate Sales Executive. She graduated from Arizona State University, where she received her Bachelor's of Science Degree in Business Management. Amanda has extensive experience in the sports industry through her past positions with the Arizona Diamondbacks, Arizona State University Sun Devil Athletics, Boston College Athletics, and University of North Texas Athletics.

A native of Southern California, Amanda enjoys the beach, warm weather, travel, discovering new restaurants, and being with family and friends.

 

 

 


Monica Man Senior Group Sales Executive

Monica Man

Monica joined the RoughRiders in February of 2014.

Originally from Joshua, Texas, Monica graduated from Tarleton State University with a degree in Kinesiology and a minor in Communication.

While at Tarleton, she was an Intramural Supervisor for TSU Recreational Sports and a member of several student organizations on campus.

In her free time, Monica enjoys spending time with her family and friends, shopping, binge watching her favorite shows on Netflix and anything sports related.

 

 

 


Hillary Adams Group Sales Executive

Hillary Adams

Hillary joined the Frisco RoughRiders in September 2015 as a Ticket Sales Coordinator and was promoted to Group Sales Executive prior to the 2016 season.

Originally from Elgin, Texas, she graduated from Sam Houston University where she received her degree in Business Administration, and was a 4 year starter for the softball team. Before joining the RoughRiders she interned for the Texas Motor Speedway Ticketing Department and was a game day intern with the Brazos Valley Bombers in College Station, TX.

In her free time, Hillary enjoys spending time with family, reading the Harry Potter series for the thousandth time, and binge watching tv shows on Netflix. An avid Texas Rangers fan, she one day hopes to visit every MLB stadium in the country.

 


Tommy Burrell Group Sales Executive

Tommy Burrell

Tommy, a Mississippi native, joined the RoughRiders in February of 2017.

He received his Bachelor's of Sport Management at Mississippi College. He interned with the athletic department, writing "5 Keys to Victory" for the game day programs. He went on to receive his Masters in Sport Management from Dallas Baptist University.

In 2016 he interned with the Texas Air Hogs out of Grand Prairie in box office ticket sales. Also, he worked with the Dallas Mavs and Dallas Stars Foundation as a sales rep.

He is a big Dallas Cowboys, Chicago Bulls, and Atlanta Braves fan.

 

 


Johnny Coenen Group Sales Executive

Johnny Coenen

Johnny joined the RoughRiders in September 2015 as a Group Sales Executive. He graduated from the University of Wisconsin-La Crosse with a degree in Sport Mangement and Business Administration in May 2015. Johnny was also a point guard on the UW-L basketball team for four years.

Before joining the RoughRiders, Johnny interned with the Wisconsin Timber Rattlers, Single-A affiliate of the Milwaukee Brewers.

Born and raised in Wisconsin, Johnny is a big Green Bay Packers and Wisconsin Badgers fan. He also enjoys golfing, fitness, and spending time with family and friends.

 

 


Kaitlyn Cox Group Sales Executive

Kaitlyn Cox

Kaitlyn joined the RoughRiders in September 2015 as a Group Sales Executive.

She was born and raised in Tulsa, Oklahoma before attending college at Oklahoma State University, where she earned her Bachelor's of Arts degree in Sports Public Relations. During her time at OSU, Kaitlyn interned with the Tulsa Shock, now known as the Dallas Wings, of the WNBA and the Kansas City Royals.

She is an avid fan of the Oklahoma City Thunder, St. Louis Cardinals, Papa John's pizza, and her dog, Ellie. It's also advised not to use Kevin Durant and the Golden State Warriors in the same sentence if she's in the room.

 

 


Alejandro Luna Group Sales Executive

Alejandro Luna

Alejandro joined the Roughriders as Group Sales Executive in September 2016. Originally from the Rio Grande Valley he attended the University of Texas Pan American and graduated in December of 2010 with a Bachelors Degree in Social Studies. After a few years out of school he has decided to go back and obtain is Masters Degree in Sports Management which he hopes to complete in the spring of 2017.

Before joining the Roughriders, Alejandro was with the San Antonio Scorpions FC from 2012 until 2015. During his time with the Scorpions he was able to grow with the organizations from Graphics and New Media Manager to Director of Game Day Operations. Alejandro is proud to have worked closely with international teams, players and federations which helped him gain insight into the world of sports. He also worked game day operations with San Antonio FC owned by the Spurs as the Visiting Team Liaison for the 2016 season.

One of his greatest memories in was the 2014 NASL Championship final hosted in San Antonio which he coordinated by putting together many of the entertainment and logistic aspects. He is a strong supporter of the Dallas Cowboys, Spurs, and enjoys watching most soccer matches.


Tyler Marcotte Group Sales Executive

Tyler Marcotte

Tyler joined the RoughRiders in January 2016 as a Ticket Sales Coordinator. He was born and raised in Plymouth, MA and graduated from Bridgewater State University in May 2015 with a Bachelors Degree in Business Management and a minor in Economics.

Before joining the RoughRiders, Tyler previously worked for the Pawtucket Red Sox, Triple-A affiliate of the Boston Red Sox, and the Plymouth Pilgrims of the New England Collegiate Baseball League.

He is a devoted fan of the Boston Red Sox, New England Patriots and Boston Celtics. During his spare time, Tyler enjoys spending time with family and friends, reading, playing golf and working out.

 


Armando Ramirez Group Sales Executive

Armando Ramirez

Armando joined the RoughRiders in November 2016 as a Group Sales Executive. Originally from Venezuela, he has called Katy, TX home since 2004. Armando graduated from Oklahoma State University in December 2015 with a Bachelors of Business Administration in Sports Management and a minor in Marketing.

Before joining the RoughRiders, Armando previously worked for the Tulsa Drillers, Double-A Affiliate of the Los Angeles Dodgers, Tulsa Roughnecks FC of the United Soccer League, and the Oklahoma City Thunder just to name a few.

Being from the Houston Area, Armando is a devoted fan of the Houston Astros, Rockets, and Texans, but especially the Astros. He is also a diehard Oklahoma State Cowboys fan. One of his favorite sports memories is attending the 2005 World Series in Houston when the Astros played the Chicago White Sox's.


Adam Smith Group Sales Executive

Adam Smith

Adam joined the RoughRiders in April 2016 as a Ticket Sales Coordinator and was promoted to Group Sales Executive prior to the 2017 season. He was born and raised in Copperas Cove, TX and graduated from Texas A&M University in May 2015 with a Bachelors Degree in Sports Management and a Minor in Business.

Before joining the RoughRiders, Adam was previously a Front-Office Intern with the Brazos Valley Bombers in College Station, TX.

Adam is a diehard fan of all Texas A&M Athletics, the Texas Rangers, Houston Texans, and Dallas Mavericks. During his spare time, Adam enjoys working out, playing video games, watching sports, and hanging out with family and friends.

 

 


Ryan Williams Group Sales Executive

Ryan Williams

Williams joined the RoughRiders during the 2015 season as a Ticket Sales Coordinator before moving over to the Group Sales Department following that season. He grew up in Prosper, Texas before heading to New Orleans for two years to get his associates degree in criminal justice. He then graduated with a Kinesiology degree from Texas A&M International in 2014 .

While completing his degrees, Ryan played four years of college baseball as a pitcher. He is a diehard Dallas Cowboys, Mavericks, and Texas Rangers fan.

During Ryan's free time he likes to workout, loves watching movies and spending time with family and friends.

 

 


Juan Gonzalez Ticket Sales Coordinator

Juan Gonzalez

Juan, originally from Puerto Rico, joined the RoughRiders in February of 2017.

He grew up in the metroplex and was raised in Arlington, Texas. He's an alumnus of both Juan Seguin High School and Tarleton State University, where he received his bachelor's degree in Business Administration and minored in Criminal Justice.

He was also a member of the football team at Tarleton for four years and earned all conference honors.

Juan is big on faith, family, and loves sports with a passion.

 

 

 


Kadeem Hunter Ticket Sales Coordinator

KadeemHunter

Kadeem joined the Roughriders as a Ticket Sales Coordinator in September 2016. He previously worked for FC Dallas of MLS in the Community Relations department. He graduated from Georgetown University in 2014 with degree in Political Science and minor in Sociology. While at Georgetown, he was also a four year member of the track and field team.

A native of Indianapolis, Indiana, Kadeem grew up playing all kinds of sports is a huge Colts, Pacers and Manchester United fan. In Kadeem's free time he likes to watch movies, work out, play video games and explore the city.

 

 

 


LaJewelia Lewis Ticket Sales Coordinator

LaJewelia Lewis

LeJewelia, a Waco, TX native, joined the RoughRiders in November 2015 as a ticket sales coordinator. Prior to joining the Riders sales team, she interned with Major League Soccer's FC Dallas team and the WNBA's Atlanta Dream, both in the Community Relations department.

LeJewelia is a graduate of Prairie View A&M University with a degree in marketing. She will also graduate with her Masters in Sport Management from Southern Methodist University in December 2015.

While completing her degree at Prairie View A&M she was also a member of the PVAMU Bowling team, in which she helped lead her team to the school's first ever Southwestern Athletic Conference (SWAC) championship in bowling.

LeJewelia is a diehard Dallas Cowboys and Baylor Bears fan. In her spare time she likes to go bowling, volunteer, attend sporting events, and spend time with family and friends.


Enrique Saldana Ticket Sales Coordinator

EnriqueSaldana

Enrique, a south Texas native, joined the RoughRiders in February of 2017.

He received his BA in Sport Management from the University of Texas at Austin. In 2014, he interned with the Round Rock Express, and that is where he developed his love for minor league baseball.

Enrique is the biggest sports fan, following sports from the NFL to Premier League Soccer in England. He's a die-hard Dallas Cowboys, Houston Astros, San Antonio Spurs and Texas Longhorn fan.

When he is not working, he likes to golf, hang out with friends, and hang out with his dog Yogi.

 

 


Alex Wright Ticket Sales Coordinator

Alex Wright

Alex, a Fenton, Missouri native, joined the RoughRiders in September 2015 as a Group Sales Executive. He previously worked for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.

Alex is a graduate of Southeast Missouri State University with a degree in Sport Management and a minor in Business Administration.

While completing his college degree, Alex was a founding father of the Phi Delta Theta Fraternity and a part of the 2012 Intramural Softball champions. He also played rugby and inline hockey for the university during his collegiate career.

Alex is a devoted St. Louis Cardinals, Kansas City Chiefs and St. Louis Blues fan. During his free time, he follows his sports teams, works out, and plays Xbox.

 

 


Ballpark Events

Michelle Hardman Vice President, Ballpark Events

Michelle Hardman

Michelle Lynn Hardman, Vice President of Ballpark Events, joined the Frisco RoughRiders in October 2016. In this role, she is responsible for the development, selling, and execution of ballpark non-game day specialty packages at Dr Pepper Ballpark. She will also take a leading role in the programming of all ballpark events for the franchise, including the 2017 Texas League All-Star Game, which will take place at Dr Pepper Ballpark on June 27, 2017 in Frisco.

Prior to joining the Riders, Michelle has had an extensive track record in the Dallas-Ft Worth sports market. Her sports career began with the Texas Rangers as an Inside Sales Consultant, which led to promotion as an Account Executive handling season ticket, suite rentals, and group sale opportunities. She was then offered one of 37 coveted positions as a New Stadium Sales Consultant with the Dallas Cowboys, where her responsibilities included season ticket relocation from Texas Stadium and new stadium seat option and suite rental sales. Her NFL sports career extended to Cleveland, holding a Director of Suite Sales position with the Cleveland Browns where her main responsibilities were to restructure the suite department marketing and package concepts.

Michelle was born and raised in Baltimore, Maryland. She attended Indiana University- Bloomington, where she earned a Bachelor's of Science in Kinesiology degree focusing on Sports Communication-Broadcast. During her internships with Indiana, she worked with the Hoosier Football program under Coach Gerry DiNardo and Coach Terry Hoeppner keeping records for the NCAA on college recruitment visits and contact. She also interned with the NFL 2005 SuperBowl XXXIX, hosted by Alltel Stadium in Jacksonville, Florida.

Michelle currently resides in Keller, Texas with her two daughters Gabrielle Monet and Madeline Louise Belle.


Finance

Dustin Alban Vice President, Accounting & Finance

Dustin Alban

Dustin Alban, Vice President of Accounting & Finance, joined the RoughRiders in September of 2006.

Dustin is a CPA with Big 4 public accounting experience. His primary focus was assurance services.

A Murphy, TX, native, Dustin graduated from Baylor University with a BBA and a Masters in Accountancy. Dustin enjoys watching Baylor sports, Rangers baseball and Mavericks basketball.

Dustin and his wife Courtney currently reside in McKinney with their children Hannah, Lauren and Grant.

 


Carole Bilse Accounting Assistant

Carole Bilse

Carole joined the RoughRiders in 2007 upon her retirement from 40 years in the legal field, which included working as a paralegal for a hotel management company, a legal assistant, and a legal secretary for several law firms in Dallas. In addition to being the Accounting Assistant for the 'Riders, for the first six years Carole also worked Game Day Staff as the Guest Services Attendant.

She is a native Dallasite (yes, they do exist) and earned her ABA from Tyler Junior College. Carole enjoys watching and rooting for the Texas Rangers, Dallas Stars, Dallas Cowboys, and Dallas Mavericks. However, her loyalties are divided when it comes to pro football. Her husband, Tom, from Wisconsin, is a Packer fan, so their house in The Colony is divided when the Packers play the 'Boys. They both are Packer shareholders.

Carole loves traveling, which has included trips to England, Rome, Israel, Egypt, and Hawaii, and various cruises. She is very active at her church, where she has served as Director of Liturgy and is currently a choir member.


Claudia Kipp Customer Service Agent

Jean Scherer Customer Service Agent

Vicki Sohn Customer Service Agent

Ticket Office

Brett Adams Director, Ticket Operations

Brett Adams

Brett has joined the RoughRiders in February of 2016 as the Director of Ticket Operations.

The 2017 season will be Brett's second with the RoughRiders as Box Office Manager and his seventh year in Minor League Baseball.

Brett started his professional baseball career in 2011 as a Merchandise & Operations intern with the Lancaster Jethawks, where he focused on running the team store, helping with day to day operations of the ballpark, and assisting with sales. He then took a Box Office internship with the Richmond Flying Squirrels where he spent the 2012 season selling a variety of ticket packages. That led to an Account Executive position with the Peoria Chiefs in 2013, where he focused on working with schools and youth baseball leagues. He was then hired for the 2014 season as Director of Ticket Operations for the Potomac Nationals where he worked two seasons with focus on sales, customer service and running the day to day operations of the Ticket Office.

Brett grew up just outside of Orlando, FL and graduated from the University of Florida in 2008 with a Bachelor's in Sport Management. While at Florida he was lucky enough to witness two football and two men's basketball National Championships. Other than cheering for the Gators he also roots for the Atlanta Braves, Orlando Magic, Washington Redskins, Washington Capitals, Orlando City FC and Tottenham Hotspur. Fun fact about Brett: He has no sense of smell. When he's not at the ballpark he likes playing sports, binge watching shows on Netflix and spending time with family and friends.


Rebecca Morrison Ticket Operations Coordinator

Rebecca Morrison

Rebecca joined the RoughRiders in March 2017 as the Ticket Operations Coordinator.

Originally from Houston, Texas, she graduated from Baylor University with a BBA in Sports Sponsorship and Sales. The 2017 season will be her first season in professional sports, after working at the Baylor Ticket Office for two years and interning with the San Antonio Spurs Group Sales team.

In her free time, Rebecca enjoys hanging out with her pit bull mix, Doc, and rooting for the Houston sports teams.

 

 

 


Marketing/Promotions

Matt Ratliff Senior Director, Marketing and Promotions

Matt Ratliff

Matt Ratliff, Sr. Director of Marketing and Promotions, oversees the RoughRiders Marketing department including all advertising and promotional efforts, along with the club's social media, database management, website and graphic design.

Previously, Matt held the position of Director of Partner Services and oversaw the fulfillment of marketing and contractual elements for the RoughRiders' corporate partners.

Originally from Levelland, Texas, Matt graduated from Texas Tech University's Rawls College of Business with a degree in Marketing. Prior to joining the RoughRiders, Matt began his career in sports with the Houston Astros.

Also a licensed Realtor, Matt worked in property management prior to making the switch to sports. He is a self-proclaimed tech enthusiast and you'll see with him a new smartphone or gadget in his hands every few months. In his free time you'll find him cheering on his beloved Red Raiders and Texas Rangers, or taking in a round of golf. He is also an avid wakeboarder and enjoys spending as much time at the lake as possible.

Matt and his wife Katy are kept busy by their daughter, Ella Grace, who was born in October 2015 and their loveable, but crazy French Bulldog, Izzy. They currently reside in Prosper.


Scott Beckendorf Marketing Manager, Social Media & Database

Scott Beckendorf

Scott joined the RoughRiders in November 2015 after previously working for Major League Soccer's LA Galaxy for two seasons. Prior to his stint in MLS, Scott began his career in sports with the Long Beach State Athletic Department in Long Beach, CA.

Scott was born and raised in Santa Monica, CA. He received his B.A. in Political Science from Southern Methodist University in 2010. He recently received his M.A. in Sport Management from California State University, Long Beach this past August. His favorite teams are the Los Angeles Lakers, any SMU Athletics team, LA Galaxy, FC Bayern Munich and the Los Angeles Rams.

 

 


Aston Majors Graphic Designer

Aston Majors

Aston Majors, Graphic Design Coordinator, creates appealing visual concepts, to communicate ideas that inspire, inform, or grab attention of consumers. As well as developing the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

Aston, a Dallas, Texas native, joined the RoughRiders in February 2016 after graduating from Cogswell Polytechnical College with a degree in Digital Art & Animation. While at Cogswell, Aston was a member of a student club "New Era", while also interning with the Tampa Bay Buccaneers and San Francisco 49ers, two well-prestige NFL teams.

Aston is a die-hard Texas Rangers and Dallas Cowboys fan. In his free time, he enjoys photography, painting, scriptwriting, playing video games, and traveling around the world.

 


Game Entertainment

Gina Pierce Senior Director, Game Entertainment

Gina Pierce

Regina Lyn Pierce (Gina) joined the RoughRiders in January of 2009. She spent four years as the on-field emcee at Dr Pepper Ballpark before becoming the team's Director of Game Entertainment in February of 2013.

Gina was born and raised in Katy, TX and moved to Dallas in 2003. Along with the RoughRiders, she has represented 1310 The Ticket, ESPN, the Dallas Cowboys Event Presentation Staff and you might have even heard her on a commercial here or there. She loves that Dallas has been very good to her and she is proud to call it home!

Gina loves to dance, enjoys all kinds of music, shooting pool, and her dream vacation is a Mediterranean cruise.

 

 


Garret Young Manager, Game Entertainment

Garret Young

Garret joined the RoughRiders in December 2015 as Manager of Game Presentation. Garret's day-to-day responsibilities are to produce fresh, fun, and unique original content. Manage all aspects of the control room and lead the game day production staff of up to 20 individuals. Garret also coordinates with the marketing, sales, and entertainment department on ideas, content, themes, graphics, and events.

The Fort Worth, Texas, native enjoys listening to red dirt country, watching The Walking Dead, collecting unique work socks (ask him about his corgi socks), playing tennis and golf.

During his free time, Garret enjoys following the Texas Rangers, Dallas Cowboys, OKC Thunder, Dallas Mavericks, and the Oklahoma State Cowboys.

Garret worked for the Corpus Christi Hooks as a video production intern in 2014 and then for the Southern Maryland Blue Crabs as Creative Services Manager in 2015. This will be his fourth season working in professional baseball.

Garret is a 2013 graduate of Oklahoma State University with a degree in sports media and a minor in marketing.


Jordan Gracey Manager, Game Entertainment

JordanGracey

Jordan Gracey joined the RoughRiders Game Entertainment team in December 2016.

Jordan came to Frisco after spending the 2016 season in Bowling Green, Kentucky with the Bowling Green Hot Rods of the Class-A South Atlantic League. Previously, Jordan worked with the Texas League's Northwest Arkansas Naturals during the 2015 season.

Jordan is a native Texan having been born and raised just outside of Houston. He graduated from the University of Houston in 2013 with a degree in communications and media production. When not watching baseball, he enjoys listening to music, binge watching TV shows and movies, and reading.

 

 


Community Relations/RoughRiders Foundation

Breon Dennis Vice President, Community Development and Executive Director of RoughRiders Foundation

Breon Dennis

Breon Dennis served as Assistant Vice President (AVP) of Community Outreach for the Texas Rangers Baseball Club. Breon oversaw the Texas Rangers youth ballpark and camps and clinics. Additionally, Breon was responsible for grassroots marketing, corporate partnerships and outreach within the African American community.

During his time as AVP of Community Outreach, Breon spearheaded many community partnerships with organizations that include the annual Martin Luther King Celebration in Arlington, the Tarrant County HARAMBEE Festival and the Reviving Baseball in Inner Cities initiatives which gives North Texas youth the opportunity to play baseball and softball. In 2012, Breon created a program that provided school supplies to help prepare less-fortunate youth in North Texas for school.

Breon began his career with the Texas Rangers in March 2000 and moved to Director of Baseball Programs in 2003. Breon was promoted to Senior Director of Baseball Programs in 2007 before being promoted in 2010 to AVP of Community Outreach and Youth Ballpark. In the fall of 2012 Breon completed the Major League Baseball Scout Development Program. During the scout development program he gained skills in player development and organizational operation while networking with personnel from international and other Major League Baseball teams.

Breon currently serves as a board member/council for Cornerstone Assistance Network, United Negro College Fund Leadership Council, African American Museum of Dallas, Fort Worth Metropolitan Black Chamber of Commerce.

Breon completed an associate's degree, in Mass Communications, from Bossier Parish Community College in 1999. He received his bachelor's degree in Science Business Administration and Sports Management from Dallas Baptist University in 2012. Breon is currently taking classes at Dallas Baptist University to complete his Masters of Science, in Kinesiology.

Breon and his family reside in Haltom City, TX.


Communications/Broadcasting

Art Garcia Director of Communications

Art Garcia

Art Garcia joined the RoughRiders in 2017 with more than 20 years experience in media and communications, largely in the Dallas/Fort Worth market. A 1992 graduate of Texas A&M, Art served as University of Texas at Arlington Assistant Athletic Director for Communications (2012-16) and Dallas Mavericks Interactive Content Manager (2007-08). Art also had sports writing stints at NBA.com (2008-2011), the Fort Worth Star-Telegram (1999-2007) and the San Antonio Express-News (1995-1999).

Art is a native of San Antonio. Art, wife Stacy and their two kids reside in Arlington.

 

 

 


Ryan Rouillard Radio Broadcaster, Communications Assistant

Ryan Rouillard

Ryan returns to the Riders for a second season in 2017 after serving as a broadcasting and communications assistant with the club in 2016. He came to Frisco after spending the previous three seasons broadcasting in the West Coast League (collegiate summer ball). The 23-year-old University of Oregon graduate hails from Mercer Island, Washington.

 

 

 

 


Keith Raad Broadcasting & Communications Assistant

Keith Raad

Keith Raad enters his first season with the RoughRiders as a broadcasting and communications assistant. Raad held the same title with the Long Island Ducks of the Atlantic League in 2016 and with the Dayton Dragons of the Midwest League in 2015.

A graduate of the University of Dayton, he spent four years as an integral part of the campus radio station, broadcasting men's and women's basketball, football, volleyball, soccer, softball, and baseball. Raad hails from Long Island, New York, residing in Valley Stream.

 

 

 


Ballpark Operations

Scott Fults Operations Manager

Scott Fults

Scott joined the RoughRiders on a full-time basis in October of 2013 after completing an internship in the operations department with the team. He initially served as a Partner and Event Services Coordinator before shifting into his current role as Operations Manager in April of 2015.

Originally from Grand Rapids, Michigan, Scott attended Davenport University where he was also employed by the athletic department. He also completed an internship with USA Football.

Scott is an avid fan of the Tigers, Red Wings, Lions and Michigan State athletics and in his free time enjoys attending sporting events, watching movies, and spending time with friends and family.

 

 


Ryan Wojdula Operations Coordinator

Ryan Wojdula

Ryan joined the RoughRiders in October 2016 after one season with the RoughRiders' sister franchise, the Myrtle Beach Pelicans, where he served as a Stadium Operations Assistant during the 2016 season.

Originally from Barlett, Illinois, Ryan attended Lincoln College-Normal where he received a a degree in Sport Management in 2015. While in school, Ryan worked two summers on the Wrigley Field grounds crew and another wih the Schaumburg Boomers in the independent Frontier League.

Ryan is a die-hard Chicago Cubs, Blackhawks, Bulls, and Bears fan. He also cheers for Notre Dame football and Duke basketball.

 

 


David Bicknell Head Groundskeeper

David Bicknell

Head Groundskeeper David Bicknell joined the RoughRiders in the Fall of 2007 and oversees the condition of the playing surface at beautiful Dr Pepper Ballpark.

A Dallas native, David began his career in sports turf at Texas A&M University, where he earned a degree in Agronomy/Turf and assisted in the management of the Division I athletic fields for four years. After a few experiences in the golf world, he moved to professional baseball and had stints with the Boston Red Sox, Texas Rangers and the Riders' Texas League rivals, the San Antonio Missions.

Some notable experiences from David's career include course prep for the PGA Tour's International event at Castle Pines Golf Club in Denver, as well as serving on the grounds crew during the Red Sox' historic 2004 World Championship season.

When he's not working on the yard, David enjoys going camping, hiking, cooking out, and following Aggie football.


Alfonso Bailon Maintenance Director

Merchandise

Jen Adamczyk Merchandise Manager

Jen Adamczyk

Jen joined the RoughRiders in December 2014 as the team's Merchandise Manager. Since joining the tean, she has helped to spearhead the Riders re-branding and the opening of the Riders Outpost Team Store at Dr Pepper Ballpark.

During the 2015 season, the RoughRiders saw a 214% increase in overall merchandise revenue and were named to the MiLB Top 25 Teams for merchandise sales for the first time since 2003. The team was also featured in a Sports Business Journal story on MiLB merchandise sales. The successful re-brand continued with another year-over-year increase in sales in 2016.

In addition to day-to-day operations of the Riders Outpost, Jen also works with RoughRiders Little League teams for uniforms and parent gear, oversees the on-field uniforms for the team, and handles all ordering of items for the store.

Prior to joining the RoughRiders, Jen worked for the Quad Cities (IA) River Bandits, Lancaster (CA) JetHawks and Nashville Sounds.

Originally from Racine, WI, Jen attended the University of Wisconsin - Whitewater and received a degree in Advertising and Marketing. Jen lives in The Colony with her fiancé Sean and their dog Zoe.

 


Courtney Ward Merchandise Assistant

Food & Beverage (Professional Sports Catering)

Jeremy Martinez Director of Operations

Jeremy Martinez

A native Texan, born and raised in Dallas, Jeremy joined Professional Sports Catering (PSC) and the RoughRiders in January of 2015 as the team's Executive Chef, primarily focusing on the guest experience in the club and suite areas of Dr Pepper Ballpark. He was promoted to Director of Food & Beverage Operations following the 2016 season.

Jeremy came to PSC and the RoughRiders from Diamond Oaks Country Club in Fort Worth, Texas, where he held the position of Executive Chef for three years. He graduated from The Art Institute of Dallas in 2005 with a degree in Culinary Arts.

Jeremy resides in Euless, Texas with his wife April and their four sons, Austin, Roman, Nolan and Adrian. He enjoys spending his free time with his family, fishing and is an avid baseball fan.

 


Sara Aguilar Assistant Director, Business Operations

Sara Aguilar

Sara serves as the Assistant Director of Business Operations for Professional Sports Catering in Frisco. She joined PSC in 2012 with the Laredo Lemurs. In 2013 she moved to Frisco and joined the PSC team with the RoughRiders.

Sara was born and raised in San Antonio, TX and had spent 28 years in Laredo, Tx. She's married to her husband Leo and has two daughters, Erika and Kimberlee. Sara is also the proud grandmother of two beautiful grandsons and a beautiful granddaughter, George, Destiny and Johnny Jr. She loves traveling, spending time with family, baseball and hockey.

 

 

 


Don Lacer Assistant Director, Food & Beverage

Jasmine Wilson Senior Catering Manager

Jasmine Wilson

Jasmine joined the RoughRiders in January 2017 as the team's Senior Catering Manager. She has previous experience in professional baseball, having worked as the Senior Catering Manager for the Tulsa Drillers in 2016 and the Gwinnett (Ga.) Braves as Catering Coordinator in 2015.

Her passionate career in the sports industry started as a former Division I Soccer Student- Athlete. She then joined the WNBA's Atlanta Dream as a Game Day Operations intern in 2013.

Jasmine holds a B.S. in Business Management from Alabama State University and a M.S. in Sports Management from the University of Southern Mississippi. A native of New Orleans, Louisiana, she is a die-hard Saints fan and enjoys eating Seafood. In her spare time she enjoys spending time with family and friends and traveling.

 

 

 


Chiara Perkins Catering Manager

Chiara Perkins

Chiara Perkins joined the RoughRiders in January 2017 as Catering Manager. The 2017 season will be her fifth in Minor League Baseball.

She started with Professional Sports Catering working for the Montgomery Biscuits for two seasons as Catering Supervisor. Chiara later received a promotion to Catering Manager in the beginning of her third season. She then relocated to Jackson, MS with the Mississippi Braves for one season as the team's Operations Manager.

Chiara enjoys spending lots of quality time with her family in Florida.

 

 

 


C. Shea Lee Executive Chef

Shea Lee

Chef Shea Lee joined the RoughRiders in February 2015 as the team's Sous Chef. In January 2017, Shea was promoted to Executive Chef at Dr Pepper Ballpark.

Shea was born in Bossier City, Louisiana, and raised in the Houston and Dallas areas. He graduated from El Centro College in 2003 with a degree in Culinary Arts.

Drawing from his work experience throughout the south and southwest, Chef Shea brings a wide range of creativity to his cuisine. Shea is extremely passionate about food, customer service, his team and wants to create the very best experience for everyone.

Chef Shea enjoys spending his spare time with friends and family, disc golfing, and camping.