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Front Office

Executive Team

Chuck Greenberg General Partner & CEO
Chuck Greenberg

For more than two decades, Frisco RoughRiders General Partner and CEO Chuck Greenberg has built his reputation as an innovative franchise owner and operator, corporate and sports attorney, dealmaker, advisor, and expert on the business and economics of major professional sports.

Chuck's involvement with the RoughRiders began on August, 20, 2014 when the ownership group he and Scott Sonju put together finalized the purchase of the franchise from Mandalay Baseball Properties. In addition to his role with the RoughRiders, he currently holds the title of Chairman and Managing Partner with the Myrtle Beach (SC) Pelicans, the Class A-Advanced affiliate of the Chicago Cubs, and the State College (PA) Spikes, the Class-A Short Season affiliate of the St. Louis Cardinals.

In November 2009, Chuck announced the formation of Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country.

Well respected across baseball, Chuck has the distinguished honor of serving on the Minor League Baseball Board of Trustees, a position he was elected to in December 2007. The 12-person Board has exclusive power to determine policies and to enact rules and regulations for Minor League Baseball and its member clubs.

Among Chuck's leadership roles in the industry, he has helped to launch Minor League Baseball's "Project Brand" initiative, which was announced at the 2012 Baseball Winter Meetings. "Project Brand" is a transformational new national marketing program designed to attract major national sponsors by creating one cohesive brand encompassing all 160 member clubs. Previously, he served on the inaugural Board of Directors of the Baseball Internet Rights Company (BIRCO), which holds the digital media rights of its member Minor League Baseball clubs and leagues and partners in a strategic venture with Major League Baseball Advanced Media (MLBAM). Chuck is also a co-Chair of Minor League Baseball's Diversity Committee, where he was tapped for a leadership position by Minor League Baseball President Pat O'Conner in part for his success in attracting substantial minority investment to his ownership groups.

Chuck is the former Managing Partner & CEO of the Texas Rangers, a role he assumed in 2010 after his group of investors (Rangers Baseball Express, LLC), which included Baseball Hall of Famer Nolan Ryan, acquired the Major League Baseball franchise from Tom Hicks and Hicks Sports Group.

His tenure as Rangers' Managing Partner & CEO was highlighted by the club winning the American League Pennant and reaching its first World Series in the history of the franchise. Off the field, Chuck spearheaded the development of an enhanced senior management staff, overhauled the fan experience at Globe Life Park in Arlington, constructed and installed a new state-of-the-art video board, game entertainment control room and technological overhaul of Rangers Ballpark, and helped re-establish a sense of trust and excitement between the franchise and community. He was also the architect of a lucrative and landmark deal with Fox Sports Southwest that has since changed the landscape of regional television rights deals throughout the sports industry.

Chuck's professional baseball career began in October 2001, when he led an ownership group which purchased the Double-A Eastern League's Altoona Curve. During his time as the Curve's President & Managing Partner (2002-08), the club set numerous single-game and season attendance records, continually re-invested private money into capital improvement projects at Blair County Ballpark, and helped the franchise gain national stature as one of the most creative and innovative teams in professional sports.

The Curve won the prestigious Larry MacPhail Promotional Award in 2004, the 2006 Baseball America Freitas Award as the top Double-A franchise and added the highest honor bestowed annually upon a Minor League Baseball club, the John H. Johnson President's Trophy, in 2006. Altoona became only the 11th franchise to receive all three major awards, and was the first team to accomplish the feat in less than three years.

The Pittsburgh native had a long and successful career as a corporate and sports attorney, and currently serves as counsel with the globally-based law firm Reed Smith LLP. Prior to joining Reed Smith in 2010, Chuck was a Partner in the Pennsylvania-based law firm Pepper Hamilton, LLP, which he joined in 1998. He headed the firm's sports practice and was a member of its Executive Committee. Throughout his career, he has lent his expertise to the acquisition and sale of more than two dozen franchises in baseball, football, basketball, hockey, soccer and lacrosse.

Among his work in the sports industry, Chuck was instrumental in helping put together the deal that landed a group led by National Hockey League Hall of Famer Mario Lemieux and renowned businessman Ron Burkle ownership of the bankrupt Pittsburgh Penguins in 1999 and saved the franchise for Pittsburgh and Western Pennsylvania. In 2007, he represented Lemieux, Burkle and the Penguins in successful negotiations with the Commonwealth of Pennsylvania, the City of Pittsburgh and Allegheny County which resulted in a deal to build a brand-new, state-of-the-art arena in downtown Pittsburgh and secure the future of the Penguins in Pittsburgh for at least another 30 years.

Chuck has been featured in numerous articles and has made frequent television and radio appearances concerning the business and economics of sports, particularly regarding sports franchises and facilities. He has also been a frequent speaker and panelist at the annual National Sports Forum and Baseball Winter Meetings. In 2008, he was named to the Sports Business Research Advisory Board at Penn State University, representing team owners in the work of the Center for Sports Business Research, which focuses on the development of first-rate academic and applied empirical research in the sports industry while helping to define educational opportunities for students looking to start careers in sports business.

He also serves on the board of directors of the Mario Lemieux Foundation and also served on the executive committee of the Mario Lemieux Celebrity Golf Invitational, which was held for nearly 20 years.

Chuck graduated from Upper St. Clair High School in Pittsburgh in 1978 and four years later received his B.A. from Tufts University in Massachusetts. In 1985, he graduated from the University of Michigan Law School. Chuck makes his home in Westlake, Texas and has three adult sons.

Scott Sonju President & Co-General Partner
Scott Sonju

Scott Sonju grew up in Plano and is a graduate of Texas A&M University, where he studied History and Business. Prior to becoming president in April 2006, Scott served as a Senior Vice President of the RoughRiders where he focused on corporate partnerships. For five years, Scott was a director of a private resort in Upstate NY, where he developed a love of the outdoors and knowledge of operations, marketing, personnel, and programming.

Scott's first sports job was as an account executive for the Dallas Mavericks, where he sold tickets and assisted in game operations. Scott grew up in the sports business as his father Norm was the founding President/GM of the Mavericks.

In June 2003, Scott earned his MBA from Northwestern's prestigious Kellogg School of Management, where he majored in marketing, management strategy, organizational behavior, and entrepreneurship.

Scott enjoys hiking, public speaking, reading, traveling, and bringing ideas to fruition. He and his wife, Amy, have four children.


Jason Dambach Executive Vice President & General Manager
Jason Dambach

Jason Dambach joined the RoughRiders in January 2015 as the team's Executive Vice President and General Manager. Prior to arriving in Frisco, he spent six seasons as the Senior Vice President and General Manager of the Class-A New York-Penn League's State College (Pa.) Spikes, a sister franchise of the RoughRiders operated by Greenberg Sports Group (GSG).

In his position with the Riders, "JD" guides the franchise's marketing and promotional efforts, community presence, and all aspects of fan experience and game operations at Dr Pepper Ballpark. He also assists in overseeing all franchise business matters, leads the club's front office staff, and manages the relationship with the Rangers, Minor League Baseball and the Texas League.

During his tenure with State College from 2009-2014, the Spikes set numerous single-game total and walk-up attendance records, hosted the successful 2009 New York-Penn League All-Star Game and earned the New York-Penn League's 2011 Vincent McNamara Outstanding Club Award and the 2013 Baseball America Freitas Award as the top franchise at the Class-A Short-Season level. Individually, Dambach was named the winner of the NYPL's 2012 Robert Stedler Executive of the Year Award and the 2010 Robert Julian Community & Baseball Service Award for his long-time service to the baseball industry and commitment to the community.

Dambach has been active throughout his career in Minor League Baseball. He served as the Vice Chair of the New York-Penn League Charitable Committee, and headed the league's Scholarship Program, which awarded over $10,000 annually to graduating high school seniors from within the league's footprint. He was a past member of the NYPL's Schedule Committee, and the BIRCO Content Committee, which is charged with representing the online content interests of all Minor League Baseball clubs who are members of the Major League Baseball Advanced Media (BAM) Network.

Earlier in his career, Dambach spent ten seasons working in broadcasting and public relations with the Double-A Altoona (Pa.) Curve, from 1999 through the 2008 season. Most notably, he called over 1,000 games on radio during his decade with the Curve, and was the club's lead play-by-play voice from 2006-08. He also served as the team's Director of Communications from 2002-08. His role as Director of Communications included working closely with the Spikes from their inception, overseeing the team's broadcasting, media relations, publications and brand identity.

A native of Punxsutawney, Pa. and graduate of Punxsutawney Area High School, Dambach is a 1999 graduate of Clarion University of Pennsylvania, where he earned a degree in Communication.

Jason's wife Erica is the head women's soccer coach at Penn State University, the 2015 NCAA champions. Erica is also a former assistant coach for the U.S. Women's National Team at the 2008 Olympic Games and 2011 Women's World Cup. She also previously served as a college head coach at Dartmouth and Harvard, and has been the head coach of various U.S. Youth National Teams. Jason and Erica have a daughter, Addison, who was born in July 2016.

Scott Burchett Chief Operating Officer

Scott Burchett

Scott Burchett, Chief Operating Officer, joined the Frisco RoughRiders in February 2004.

Scott has worked in several capacities for the RoughRiders organization first as PlayBall Coordinator, then as Promotions Coordinator, prior to moving up to his current role.

He oversees all Corporate Partner relationships, sponsor promotions and ballpark operations for the franchise.

Prior to joining the RoughRiders, Scott worked for Scott was born and raised in Garland, TX and attended Baylor University where he enjoyed majoring in Business Management.

Scott, his wife, Caroline, and their two children currently reside in McKinney, Texas.


Kelly Carr Executive Assistant and Office Manager

Kelly Carr

Kelly joined the RoughRiders in December 2015 as the team's Executive Assistant and Office Manager.

Prior to joining the RoughRiders, Kelly worked for an experiential marketing and production company, briefly wrote code and did research for an advertising agency, and spent over 20 years in retail management and executive support with Limited Brands.

In her free time, Kelly enjoys reading, running, crossfit, cycling, eating, and spending time with her family. She loves to grill and experiment in the kitchen, and she even has her own blog dedicated to some of the more successful culinary creations.

Kelly loves all sports, especially baseball, growing up "under the bleachers" watching her father play baseball and softball.

A self-proclaimed "military brat," Kelly was born in Japan and raised in Greece. As a teenager, she moved to Texas and has been in the DFW market for almost 20 years. She now resides in Grapevine with her two favorite teenagers (who also happen to be her daughter and son).

Corporate Partnerships

Sam Torres Chief Sales Officer

Sam Torres

Sam Torres joined the RoughRiders in October 2015 as the team's Chief Sales Officer. In his role, Sam heads the franchise's corporate partnership development with businesses throughout the Dallas/Fort Worth market, as well as regional and national companies.

Prior to joining the Riders, Sam served as General Manager of Sports Properties at the University of Texas El Paso. From 2013-14, he was the GM of IMG College's Rice University property in Houston.

His career in sports also includes stints as Senior Account Executive of Corporate Sales for Major League Soccer's Houston Dynamo (2009-12) and Director of Corporate Sales with Arena Football's Corpus Christi Sharks (2006-09).

Sam was born in Corpus Christi and raised in Southern Indiana. He attended Indiana Wesleyan University, where he earned a degree in Business Administration and was a sprinter and long jumper for the University's track team. He and his wife, Meagan, have two French Bulldogs, Lucy and Romo.

Kathryne Buckley Director, Partner Services

Kathryne Buckley

Kathryne joined the RoughRiders in January of 2015 as a Partner and Event Services Coordinator and was promoted to Director of Partner Services in January of 2016.

Originally from Midlothian, Texas, Kathryne graduated from Texas A&M University with a degree in Sport Management and Business Administration. During her time at Texas A&M, Kathryne worked in the athletic department for multiple teams, including the 2009 Men's Golf National Championship Team. She also spent four years serving as the Athletic Programs Assistant for Midlothian ISD.

In her free time, she enjoys spending time with her family and friends, attending sporting events, reading, and traveling.



David Kosydar Manager, Partner Services

David Kosydar

David joined the RoughRiders in January 2010.

Prior to moving to Frisco, he worked as a marketing assistant for a resort/conference center in Upstate New York.

Born and raised just outside Scranton, PA, David graduated from Temple University in May 2006 with a degree in Broadcasting and Mass Media.

Holding a black belt in Kung Fu, David won a silver medal in the middleweight division of kickboxing at the 2011 United States Koushu Tournament in Baltimore, Maryland.

In his spare time, David likes to watch the Pittsburgh Steelers. He is also an active member at Stonebriar Community Church in Frisco. David and his wife, Stacy, reside in McKinney.

Felipe Palomo, Jr. Partner Services Coordinator

Felipe Palomo

Felipe joined the RoughRiders in March 2016 as the Merchandise Intern before moving into his current role as Partner Services Coordinator at the end of the '16 season.

Originally from Dallas, Texas, Felipe graduated from The University of Texas at Dallas in 2015 with a degree in Marketing. He enjoyed rooting for the undefeated football team during his time at UT Dallas.

Felipe is a die-hard fan of the Rangers, Mavs, and Cowboys. In his spare time, he enjoys playing sports with friends, spending time with family, and watching reruns of The Office.




Ticket Sales

Bill Goren Chief Ticketing Officer

Bill Goren

Bill Goren joined the RoughRiders as the team's Chief Ticketing Office in March 2016. He brings nearly 20 years of ticketing experience, including seven seasons with the Houston Astros, where he led the sales staff in the team's World Series run in 2005 and posted two consecutive 3 million ticket seasons over 2006 and 2007.

Goren also has experience in leadership roles with the Los Angeles Dodgers, Palace Sports and Entertainment, the Austin Toros,, and the San Antonio Scorpions of the North American Soccer League.




Ross Lanford Senior Manager, Ticket Sales

Ross Lanford

Ross joined the RoughRiders in the Fall of 2011 and currently serves as the team's Senior Manager of Ticket Sales.

He graduated from the University of Oklahoma with a BBA in Management and a M.Ed in Intercollegiate Athletics Administration.

While at OU, Ross was a sports marketing and licensing intern within the Sooners Athletic Department.

Ross enjoys playing all sports and loves the outdoors. He likes to enjoy these activities with his family and friends.



David Dwyer Manager, Group Sales

David Dwyer

David joined the RoughRiders in October of 2012.

He moved to Frisco, TX in August 2012 with his wife Michelle and dog Ajax after Michelle took a job at Prince of Peace Christian School in Carrollton. There she works as a middle school teacher and high school volleyball coach.

Before moving to Texas, David earned his Masters in Business Administration from Concordia University Chicago where he also earned undergraduate degrees in Business Management, Marketing and a minor in Sports Management. While completing his degrees, David was a member of the football team where he was a 3 time All-Conference Noseguard for the Cougars.

David was born and raised in St. Louis, MO and is a fan of all the city's sports teams. He knows it's only a matter of time before Mizzou starts their reign of dominance in the SEC and the Rams return to their former glory.


Lisa Gonzalez Premium Sales Manager

Lisa Gonzalez

Originally from a suburb of Houston in La Porte, TX, Lisa made the move to Frisco from San Angelo after joining the RoughRiders in November of 2013.

She attained her Associates of Arts degree from Navarro College. After she received her Associates she went on to receive her B.S. in Kinesiology and a Masters in Coaching, Sport, Recreation, and Fitness Administration emphasizing both Coaching and Sports Management from Angelo State University. During her time there she was a member of the Angelo State Ram Belles soccer team. Here she also served as the Graduate Assistant Soccer Coach for a year.

Lisa has experience working for Angelo State Athletics, the San Angelo Bandits arena football team, and the San Angelo Colts independent baseball team in both sales and game day operations. She is excited to join the RoughRiders sales team.

Despite her being from Houston, she loves to cheer on the Yankees and Saints. She enjoys spending time with her friends and family. In her spare time she enjoys anything involving sports, drawing/painting, and playing her guitar.


Garret Randle Premium Sales Manager

Garrett Randle

Garret joined the RoughRiders in January 2014 and graduated in August '13 with a master's degree in journalism from the University of North Texas.

Before attending UNT, Garret attended Northwood University where he pitched for the Knights and was part of two conference championship teams. While pursuing his degree in Entertainment and Sports Management at Northwood he earned Academic All-American honors, and won the National Association of Intercollegiate Athletics "Champion of Character" award.

Garret was born and raised in Irving, Texas. In his free time he enjoys working out, reading, and coaching baseball.



Kasey Carlock Premium Sales Manager

Kasey Carlock

Kasey, a Texas native, joined the RoughRiders in February of 2014.

She received her Associates of Science Degree and then transferred to Henderson State University where she then received her BBA in Business Management. She played collegiate softball as a pitcher for 4 years and earned All Region and All Conference Honors.

In 2012 she interned at the University of North Texas in the marketing/promotions for the athletic department. The sports industry is where her passion is.

She is a big military supporter, movie fanatic, and loves sports.




Joshua Bray Corporate Marketing Manager

Joshua Bray

Joshua, a Rochester, New York native, joined the RoughRiders in January 2015 after graduating from Ithaca College with a degree in Sport Management. While at Ithaca, Joshua was a member of the track and field team, while also interning with the AAA-affiliate of the Minnesota Twins, the Rochester Red Wings.

Joshua began his career with the RoughRiders as a Ticket Sales Coordinator before moving into his current role of Corporate Marketing Manager following the 2015 season.

Joshua is a diehard Atlanta Braves fan and supporter of the Buffalo Bills. In his free time, he enjoys working out, playing video games, traveling, and pretending to be athletic with his friends.

Joshua currently resides in Plano, Texas.

Mike Cordisco Corporate Marketing Manager

Mike Cordisco

Born and raised in Cherry Hill, NJ, Mike graduated from Rutgers University with a degree in Sport Management. 2017 will be his third season in Frisco after previous stints with the Rutgers Athletic Department and Lehigh Valley IronPigs.

Outside of Dr Pepper Ballpark, Mike can be found bucket listing across the country, visiting as many baseball stadiums and national parks as possible. His other interests include photography, music, reading, writing, and hiking.




Tyler Ellis Corporate Marketing Manager

Tyler Ellis

Tyler joined the RoughRiders in January of 2014.

Born and raised in High Point, North Carolina, Tyler graduated from Elon University with a degree in Sport and Event Management. During his time at Elon, he interned for the Burlington Royals, an Advanced Rookie League affiliate of the Kansas City Royals.

Tyler is a fan of the UNC Tar Heels and the Carolina Panthers. In his free time he enjoys playing sports, being outdoors and spending time with friends.




Jonathan Fletcher Corporate Marketing Manager

Jonathan Fletcher

Jonathan started with the RoughRiders as a Group Sales Executive and moved into his current role as a Corporate Marketing Manager after the 2015 season.

Jonathan grew up in Lufkin, Texas and went on to play baseball at Angelina College. After one year, he transferred to the University of Texas where he played club baseball and received his undergrad in advertising with an emphasis in business. Upon graduating, he went on to attend Stephen F. Austin State University to attain his MBA specialized in finance. At SFA, he started the very first SFA baseball club team and coached them to the World Series.

He enjoys everything baseball including his current role with the RoughRiders, where he is able to help businesses grow while providing the community with a fun experience that they will never forget!


Alyssa Sanchez Corporate Marketing Manager

Alyssa Sanchez

Alyssa joined the RoughRiders in December of 2015.

Alyssa grew up in Wylie, Texas and received her Bachelor of Science Degree in Hospitality at Stephen F. Austin State University. Upon graduating she moved back to the Dallas area and began working in event sales in North Dallas. Her focus has always been in the sports industry and is an avid supporter of the Texas Longhorns, Houston Texans and the Texas Rangers.

She loves her dog Theo, dancing, being outdoors and sports!




Tom Baker Corporate Marketing Manager

Tom Baker

Tom joined the RoughRiders in September of 2014 as a Group Sales Executive before moving into his current role in February of 2016. He graduated from Oklahoma State University with a degree in Sports Management while working in the OSU Football Department assisting with recruiting and operations. He also has previous work experience with the Cotton Bowl Athletic Association and the Round Rock Express, the Triple-A Affiliate of the Rangers.

Born in Austin, TX with no major sports teams in town, Tom is a fan of the Baltimore Orioles, Boston Celtics, his fantasy football team and of course the Oklahoma State Cowboys. In his spare time, he enjoys playing softball, eating Girl Scout cookies and modeling for the Rider's Outpost online store. Tom also plans to be on and win his favorite television show, CBS's Big Brother in the near future.




Monica Man Senior Group Sales Executive

Monica Man

Monica joined the RoughRiders in February of 2014.

Originally from Joshua, Texas, Monica graduated from Tarleton State University with a degree in Kinesiology and a minor in Communication.

While at Tarleton, she was an Intramural Supervisor for TSU Recreational Sports and a member of several student organizations on campus.

In her free time, Monica enjoys spending time with her family and friends, shopping, binge watching her favorite shows on Netflix and anything sports related.




Sander Bryan Group Sales Executive

Sander Bryan

Alexander (Sander) Bryan is a May 2014 graduate of Southwest Baptist University. At SBU he studied mass communication and was a catcher on the baseball team.

Sander previously worked for the Omaha Storm Chasers, the Triple-A affiliate of the Kansas City Royals.

In his free time, Sander enjoys golfing, fishing, and being outside. Sander pledges his allegiance to the United States of America as well as the Atlanta Braves, Kansas State Wildcats and Dallas Stars. His friends call him Sander, but you can call him anytime for your RoughRider group outing needs.



Austin Cain Group Sales Executive

Austin Cain

Austin joined the RoughRiders in September 2015 as a Group Sales Executive. He was born and raised in Rockwall, Texas and graduated from the University of Texas at Arlington in May 2015 with a BBA in Management.

During his collegiate years, Austin was a member of Phi Delta Theta and the UT Arlington Men's Ice Hockey Team. While earning his degree, he interned with the Dallas Stars during the 2013-14 NHL season.

Austin enjoys playing baseball, hockey, and golf and is a dedicated fan of the Texas Rangers and the Dallas Stars. His favorite all-time player from each of those teams is Pudge Rodriguez and Mike Modano. While outside of work, Austin enjoys spending time with his family and friends.


Jeff Clark Group Sales Executive

Jeff Clark

Jeff joined the RoughRiders in September 2015 as a Group Sales Executive. A native East Texan, he graduated from The University of Texas at Tyler in 2013 with a degree in Business Management and a minor in Marketing. Upon graduation, Jeff spent two years in the non-profit world focusing on fundraising and marketing for Pine Cove Camps.

Growing up only 100 miles from Dallas-Fort Worth, Jeff is an avid Rangers, Stars, Mavericks, and Cowboys fan. Other than following his teams, Jeff likes to spend time with his family and friends, read, and keep up to date with politics and the news.

Jeff and his wife Tegan gave birth to their little girl, Rowan, in May 2016 and currently reside in Dallas.



Johnny Coenen Group Sales Executive

Johnny Coenen

Johnny joined the RoughRiders in September 2015 as a Group Sales Executive. He graduated from the University of Wisconsin-La Crosse with a degree in Sport Mangement and Business Administration in May 2015. Johnny was also a point guard on the UW-L basketball team for four years.

Before joining the RoughRiders, Johnny interned with the Wisconsin Timber Rattlers, Single-A affiliate of the Milwaukee Brewers.

Born and raised in Wisconsin, Johnny is a big Green Bay Packers and Wisconsin Badgers fan. He also enjoys golfing, fitness, and spending time with family and friends.



Kaitlyn Cox Group Sales Executive

Kaitlyn Cox

Kaitlyn joined the RoughRiders in September 2015 as a Group Sales Executive.

She was born and raised in Tulsa, Oklahoma before attending college at Oklahoma State University, where she earned her Bachelor's of Arts degree in Sports Public Relations. During her time at OSU, Kaitlyn interned with the Tulsa Shock, now known as the Dallas Wings, of the WNBA and the Kansas City Royals.

She is an avid fan of the Oklahoma City Thunder, St. Louis Cardinals, Papa John's pizza, and her dog, Ellie. It's also advised not to use Kevin Durant and the Golden State Warriors in the same sentence if she's in the room.



Ryan Williams Group Sales Executive

Ryan Williams

Williams joined the RoughRiders during the 2015 season as a Ticket Sales Coordinator before moving over to the Group Sales Department following that season. He grew up in Prosper, Texas before heading to New Orleans for two years to get his associates degree in criminal justice. He then graduated with a Kinesiology degree from Texas A&M International in 2014 .

While completing his degrees, Ryan played four years of college baseball as a pitcher. He is a diehard Dallas Cowboys, Mavericks, and Texas Rangers fan.

During Ryan's free time he likes to workout, loves watching movies and spending time with family and friends.



Hillary Adams Group Sales Executive

Hillary Adams

Hillary, an Elgin, Texas native, received her Bachelor's degree in Business Administration from Sam Houston State University, where she was a four-year starter for the school's softball team.

Hillary joined the Frisco RoughRiders in September 2015 as a Ticket Sales Coordinator. Originally from Elgin, Texas, she graduated from Sam Houston University where she received her degree in Business Administration, and was a 4 year starter for the softball team. Before joining the RoughRiders she interned for the Texas Motor Speedway Ticketing Department and was a game day intern with the Brazos Valley Bombers in College Station, TX.

In her free time, Hillary enjoys spending time with family, reading the Harry Potter series for the thousandth time, and binge watching tv shows on Netflix. An avid Texas Rangers fan, Hillary loves watching and supporting the reigning AL West Champs, and one day hopes to visit every MLB stadium in the country.

Tyler Marcotte Group Sales Executive

Tyler Marcotte

Tyler joined the RoughRiders in January 2016 as a Ticket Sales Coordinator. He was born and raised in Plymouth, MA and graduated from Bridgewater State University in May 2015 with a Bachelors Degree in Business Management and a minor in Economics.

Before joining the RoughRiders, Tyler previously worked for the Pawtucket Red Sox, Triple-A affiliate of the Boston Red Sox, and the Plymouth Pilgrims of the New England Collegiate Baseball League.

He is a devoted fan of the Boston Red Sox, New England Patriots and Boston Celtics. During his spare time, Tyler enjoys spending time with family and friends, reading, playing golf and working out.


John Kelty Group Sales Executive

John Kelty

John Kelty, from Clarksville, Texas, joined the Frisco RoughRiders in May of 2016 as a sales intern.

Prior to joining the 'Riders, Kelty proudly served as a Petty Officer in the United States Navy from 2007 to 2012 aboard the USS Dwight D. Eisenhower. After honorable completion of his enlistment, he used his Post 9/11 GI Bill at Texas A&M University from 2012 to 2016, earning a B.S. in Sport Management and minor in Business Administration.

Upon graduation in mid-August, Kelty seamlessly transitioned over to our full-time staff as a Ticket Sales Coordinator before becoming a Group Sales Executive. In his off time, he unapologetically cheers on whichever professional DFW sports team is in season as well as any Fightin' Texas Aggie sports teams. What Kelty loves most about working with the 'Riders is that each day he helps thousands of fans create the very memories that he too got to create with family and friends while growing up at ballgames!

Alejandro Luna Group Sales Executive

Alejandro Luna

Alejandro joined the Roughriders as Group Sales Executive in September 2016. Originally from the Rio Grande Valley he attended the University of Texas Pan American and graduated in December of 2010 with a Bachelors Degree in Social Studies. After a few years out of school he has decided to go back and obtain is Masters Degree in Sports Management which he hopes to complete in the spring of 2017.

Before joining the Roughriders, Alejandro was with the San Antonio Scorpions FC from 2012 until 2015. During his time with the Scorpions he was able to grow with the organizations from Graphics and New Media Manager to Director of Game Day Operations. Alejandro is proud to have worked closely with international teams, players and federations which helped him gain insight into the world of sports. He also worked game day operations with San Antonio FC owned by the Spurs as the Visiting Team Liaison for the 2016 season.

One of his greatest memories in was the 2014 NASL Championship final hosted in San Antonio which he coordinated by putting together many of the entertainment and logistic aspects. He is a strong supporter of the Dallas Cowboys, Spurs, and enjoys watching most soccer matches.

Alex Wright Ticket Sales Coordinator

Alex Wright

Alex, a Fenton, Missouri native, joined the RoughRiders in September 2015 as a Group Sales Executive. He previously worked for the Reno Aces, the Triple-A affiliate of the Arizona Diamondbacks.

Alex is a graduate of Southeast Missouri State University with a degree in Sport Management and a minor in Business Administration.

While completing his college degree, Alex was a founding father of the Phi Delta Theta Fraternity and a part of the 2012 Intramural Softball champions. He also played rugby and inline hockey for the university during his collegiate career.

Alex is a devoted St. Louis Cardinals, Kansas City Chiefs and St. Louis Blues fan. During his free time, he follows his sports teams, works out, and plays Xbox.



LaJewelia Lewis Ticket Sales Coordinator

LaJewelia Lewis

LeJewelia, a Waco, TX native, joined the RoughRiders in November 2015 as a ticket sales coordinator. Prior to joining the Riders sales team, she interned with Major League Soccer's FC Dallas team and the WNBA's Atlanta Dream, both in the Community Relations department.

LeJewelia is a graduate of Prairie View A&M University with a degree in marketing. She will also graduate with her Masters in Sport Management from Southern Methodist University in December 2015.

While completing her degree at Prairie View A&M she was also a member of the PVAMU Bowling team, in which she helped lead her team to the school's first ever Southwestern Athletic Conference (SWAC) championship in bowling.

LeJewelia is a diehard Dallas Cowboys and Baylor Bears fan. In her spare time she likes to go bowling, volunteer, attend sporting events, and spend time with family and friends.

Adam Smith Ticket Sales Coordinator

Adam Smith

Adam joined the RoughRiders in April 2016 as a Ticket Sales Coordinator. He was born and raised in Copperas Cove, TX and graduated from Texas A&M University in May 2015 with a Bachelors Degree in Sports Management and a Minor in Business. Whoop!

Before joining the RoughRiders, Adam was previously a Front-Office Intern with the Brazos Valley Bombers in College Station, TX.

Adam is a diehard fan of all Texas A&M Athletics, the Texas Rangers, Houston Texans, and Dallas Mavericks. During his spare time, Adam enjoys working out, playing video games, watching sports, and hanging out with family and friends.



Kadeem Hunter Ticket Sales Coordinator


Alex Wright

Kadeem joined the Roughriders as a Ticket Sales Coordinator in September 2016. He previously worked for FC Dallas of MLS in the Community Relations department. He graduated from Georgetown University in 2014 with degree in Political Science and minor in Sociology. While at Georgetown, he was also a four year member of the track and field team.

A native of Indianapolis, Indiana, Kadeem grew up playing all kinds of sports is a huge Colts, Pacers and Manchester United fan. In Kadeem's free time he likes to watch movies, work out, play video games and explore the city.





Ballpark Events

Michelle Hardman Vice President, Ballpark Events

Michelle Hardman

Michelle Lynn Hardman, Vice President of Ballpark Events, joined the Frisco RoughRiders in October 2016. In this role, she is responsible for the development, selling, and execution of ballpark non-game day specialty packages at Dr Pepper Ballpark. She will also take a leading role in the programming of all ballpark events for the franchise, including the 2017 Texas League All-Star Game, which will take place at Dr Pepper Ballpark on June 27, 2017 in Frisco.

Prior to joining the Riders, Michelle has had an extensive track record in the Dallas-Ft Worth sports market. Her sports career began with the Texas Rangers as an Inside Sales Consultant, which led to promotion as an Account Executive handling season ticket, suite rentals, and group sale opportunities. She was then offered one of 37 coveted positions as a New Stadium Sales Consultant with the Dallas Cowboys, where her responsibilities included season ticket relocation from Texas Stadium and new stadium seat option and suite rental sales. Her NFL sports career extended to Cleveland, holding a Director of Suite Sales position with the Cleveland Browns where her main responsibilities were to restructure the suite department marketing and package concepts.

Michelle was born and raised in Baltimore, Maryland. She attended Indiana University- Bloomington, where she earned a Bachelor's of Science in Kinesiology degree focusing on Sports Communication-Broadcast. During her internships with Indiana, she worked with the Hoosier Football program under Coach Gerry DiNardo and Coach Terry Hoeppner keeping records for the NCAA on college recruitment visits and contact. She also interned with the NFL 2005 SuperBowl XXXIX, hosted by Alltel Stadium in Jacksonville, Florida.

Michelle currently resides in Keller, Texas with her two daughters Gabrielle Monet and Madeline Louise Belle.


Dustin Alban Vice President, Accounting & Finance

Dustin Alban

Dustin Alban, Vice President of Accounting & Finance, joined the RoughRiders in September of 2006.

Dustin is a CPA with Big 4 public accounting experience. His primary focus was assurance services.

A Murphy, TX, native, Dustin graduated from Baylor University with a BBA and a Masters in Accountancy. Dustin enjoys watching Baylor sports, Rangers baseball and Mavericks basketball.

Dustin and his wife Courtney currently reside in McKinney with their children Hannah, Lauren and Grant.


Carole Bilse Accounting Assistant

Carole Bilse

Carole joined the RoughRiders in 2007 upon her retirement from 40 years in the legal field, which included working as a paralegal for a hotel management company, a legal assistant, and a legal secretary for several law firms in Dallas. In addition to being the Accounting Assistant for the 'Riders, for the first six years Carole also worked Game Day Staff as the Guest Services Attendant.

She is a native Dallasite (yes, they do exist) and earned her ABA from Tyler Junior College. Carole enjoys watching and rooting for the Texas Rangers, Dallas Stars, Dallas Cowboys, and Dallas Mavericks. However, her loyalties are divided when it comes to pro football. Her husband, Tom, from Wisconsin, is a Packer fan, so their house in The Colony is divided when the Packers play the 'Boys. They both are Packer shareholders.

Carole loves traveling, which has included trips to England, Rome, Israel, Egypt, and Hawaii, and various cruises. She is very active at her church, where she has served as Director of Liturgy and is currently a choir member.

Jean Scherer Customer Service Agent

Vicki Sohn Customer Service Agent

Claudia Kipp Customer Service Agent

Ticket Office

Brett Adams Director, Ticket Operations

Brett Adams

Brett has joined the RoughRiders in February of 2016 as the Director of Ticket Operations.

The 2016 season will be his 6th year in Minor League Baseball. Brett started his professional baseball career in 2011 as a Merchandise & Operations intern with the Lancaster Jethawks, where he focused on running the team store, helping with day to day operations of the ballpark, and assisting with sales. He then took a Box Office internship with the Richmond Flying Squirrels where he spent the 2012 season selling a variety of ticket packages. That led to an Account Executive position with the Peoria Chiefs in 2013, where he focused on working with schools and youth baseball leagues. He was then hired for the 2014 season as Director of Ticket Operations for the Potomac Nationals where he worked two seasons with focus on sales, customer service and running the day to day operations of the Ticket Office.

Brett grew up just outside of Orlando, FL and graduated from the University of Florida in 2008 with a Bachelor's in Sport Management. While at Florida he was lucky enough to witness two football and two men's basketball National Championships. Other than cheering for the Gators he also roots for the Atlanta Braves, Orlando Magic, Washington Redskins, Washington Capitals, Orlando City FC and Tottenham Hotspur. Fun fact about Brett: He has no sense of smell. When he's not at the ballpark he likes playing sports, binge watching shows on Netflix and spending time with family and friends.

Adam Dolezal Ticket Operations Coordinator

Adam Dolezal

Adam Dolezal joined the RoughRiders in October 2015 as the Ticket Operations Coordinator.

The 2017 season will be his 5th season in baseball. He started his career as an intern with the Schaumburg Boomers in 2013, as the Boomers won the Frontier League championship and the Frontier League Organization of the Year award. He was then hired by the El Paso Chihuahuas to be the Box Office Supervisor for the 2014 season, which was the inaugural year for the team. For the 2015 season, he returned to Schaumburg as the Manager of Ticket Operations.

Adam was born and raised in Bridgeview, IL. He attended Bowling Green State University and received his Sport Management degree in 2013. He is an Eagle Scout and stands 6 feet 5 inches tall (yes, he used to play basketball, and no, he wasn't very good). He is a big fan of the Chicago White Sox, Chicago Bulls, and United States Men's National Soccer Team.


Matt Ratliff Senior Director, Marketing and Promotions

Matt Ratliff

Matt Ratliff, Sr. Director of Marketing and Promotions, oversees the RoughRiders Marketing department including all advertising and promotional efforts, along with the club's social media, database management, website and graphic design.

Previously, Matt held the position of Director of Partner Services and oversaw the fulfillment of marketing and contractual elements for the RoughRiders' corporate partners.

Originally from Levelland, Texas, Matt graduated from Texas Tech University's Rawls College of Business with a degree in Marketing. Prior to joining the RoughRiders, Matt began his career in sports with the Houston Astros.

Also a licensed Realtor, Matt worked in property management for three years before making the switch to sports. He is a self-proclaimed tech enthusiast and you'll see with him a new smartphone or gadget in his hands every few months. In his free time you'll find him cheering on his beloved Red Raiders and Texas Rangers, or taking in a round of golf. He is also an avid wakeboarder and enjoys spending as much time at the lake as possible.

Matt and his wife Katy are kept busy by their daughter, Ella Grace, who was born in October 2015 and their loveable, but crazy French Bulldog, Izzy. They currently reside in Frisco.

Scott Beckendorf Social Media and Database Coordinator

Matt Ratliff

Scott joined the RoughRiders in November 2015 as the Social Media and Database Coordinator.

Previously, Scott worked for Major League Soccer's LA Galaxy for 2 seasons. He interned with the Long Beach State Athletic Department in Long Beach, CA as well.

Scott was born and raised in Santa Monica, CA. He received his B.A. in Political Science from Southern Methodist University in 2010. He recently received his M.A. in Sport Management from California State University, Long Beach this past August. His favorite teams are the Los Angeles Lakers, any SMU Athletics team, LA Galaxy, FC Bayern Munich and the Los Angeles Rams.



Aston Majors Graphic Designer

Aston Majors

Aston Majors, Graphic Design Coordinator, creates appealing visual concepts, to communicate ideas that inspire, inform, or grab attention of consumers. As well as developing the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

Aston, a Dallas, Texas native, joined the RoughRiders in February 2016 after graduating from Cogswell Polytechnical College with a degree in Digital Art & Animation. While at Cogswell, Aston was a member of a student club "New Era", while also interning with the Tampa Bay Buccaneers and San Francisco 49ers, two well-prestige NFL teams.

Aston is a die-hard Texas Rangers and Dallas Cowboys fan. In his free time, he enjoys photography, painting, scriptwriting, playing video games, and traveling around the world.


Game Entertainment

Gina Pierce Director, Game Entertainment

Gina Pierce

Regina Lyn Pierce (Gina) joined the RoughRiders in January of 2009. She spent four years as the on-field emcee at Dr Pepper Ballpark before becoming the team's Director of Game Entertainment in February of 2013.

Gina was born and raised in Katy, TX and moved to Dallas in 2003. Along with the RoughRiders, she has represented 1310 The Ticket, ESPN, the Dallas Cowboys Event Presentation Staff and you might have even heard her on a commercial here or there. She loves that Dallas has been very good to her and she is proud to call it home!

Gina loves to dance, enjoys all kinds of music, shooting pool, and her dream vacation is a Mediterranean cruise.



Garret Young Manager, Game Entertainment

Garret Young

Garret joined the RoughRiders in December 2015 as Manager of Game Presentation. Garret's day-to-day responsibilities are to produce fresh, fun, and unique original content. Manage all aspects of the control room and lead the game day production staff of up to 20 individuals. Garret also coordinates with the marketing, sales, and entertainment department on ideas, content, themes, graphics, and events.

The Fort Worth, Texas, native enjoys listening to red dirt country, watching The Walking Dead, collecting unique work socks (ask him about his corgi socks), playing tennis and golf.

During his free time, Garret enjoys following the Texas Rangers, Dallas Cowboys, OKC Thunder, Dallas Mavericks, and the Oklahoma State Cowboys.

Garret worked for the Corpus Christi Hooks as a video production intern in 2014 and then for the Southern Maryland Blue Crabs as Creative Services Manager in 2015. This will be his fourth season working in professional baseball.

Garret is a 2013 graduate of Oklahoma State University with a degree in sports media and a minor in marketing.

Community Relations/RoughRiders Foundation

Breon Dennis Vice President, Community Development and Executive Director of RoughRiders Foundation

Breon Dennis

Breon Dennis served as Assistant Vice President (AVP) of Community Outreach for the Texas Rangers Baseball Club. Breon oversaw the Texas Rangers youth ballpark and camps and clinics. Additionally, Breon was responsible for grassroots marketing, corporate partnerships and outreach within the African American community.

During his time as AVP of Community Outreach, Breon spearheaded many community partnerships with organizations that include the annual Martin Luther King Celebration in Arlington, the Tarrant County HARAMBEE Festival and the Reviving Baseball in Inner Cities initiatives which gives North Texas youth the opportunity to play baseball and softball. In 2012, Breon created a program that provided school supplies to help prepare less-fortunate youth in North Texas for school.

Breon began his career with the Texas Rangers in March 2000 and moved to Director of Baseball Programs in 2003. Breon was promoted to Senior Director of Baseball Programs in 2007 before being promoted in 2010 to AVP of Community Outreach and Youth Ballpark. In the fall of 2012 Breon completed the Major League Baseball Scout Development Program. During the scout development program he gained skills in player development and organizational operation while networking with personnel from international and other Major League Baseball teams.

Breon currently serves as a board member/council for Cornerstone Assistance Network, United Negro College Fund Leadership Council, African American Museum of Dallas, Fort Worth Metropolitan Black Chamber of Commerce.

Breon completed an associate's degree, in Mass Communications, from Bossier Parish Community College in 1999. He received his bachelor's degree in Science Business Administration and Sports Management from Dallas Baptist University in 2012. Breon is currently taking classes at Dallas Baptist University to complete his Masters of Science, in Kinesiology.

Breon and his family reside in Haltom City, TX.

Media Relations/Broadcasting

Nathan Barnett Manager, Media Development/Voice of the RoughRiders

Nathan Barnett

Nathan Barnett joined the RoughRiders in November 2015 as the Manager of Broadcasting and New Media Development in his second stint with the club. He also worked for the 'Riders in 2013 as a Broadcasting and Media Relations Assistant. Prior to his return to Frisco, Barnett served as Media Relations Manager and Broadcaster for two seasons with the Myrtle Beach Pelicans, a sister franchise of the RoughRiders as part of the Greenberg Sports Group.

Barnett broadcasts RoughRiders games on both radio and television and serves as the club's primary liaison with the media and front office.

A Dallas native, Barnett was named 2015 Carolina League Broadcaster of the Year in his second season in the circuit, and he called the Pelicans' first Mills Cup Championship since 2000 in September 2015.

During his time in Myrtle Beach, the Pelicans' Twitter followers went up 200%, Facebook likes jumped 60%, and the team's Instagram account went from 844 followers in March 2014 to over 3,200 at the end of the 2015 season. He was part of the most successful sales effort in the 17 years of the franchise, posting the highest average attendance in team history with 15 sellouts and two postseason single-game attendance records.

Prior his first stint in Frisco, Barnett made two other stops in baseball, one with the Palm Springs POWER (Southern California Collegiate Baseball League) and anther with the Wisconsin Rapids Rafters (Northwoods League). He also spent two seasons with the Ontario Reign, the now-AHL (AAA) affiliate of the LA Kings in sales and broadcasting capacities.

In the DFW market, Barnett has filled in as the play-by-play broadcaster for SMU Women's Basketball broadcasts and worked as a sideline reporter and play-by-play voice for McKinney Independent School District on football and basketball broadcasts on 97.5 KLAK.

A graduate of Pomona College in Claremont, California, Barnett helped found the Claremont Colleges broadcasting program in 2011 as a student and received his degree in Politics. Born and raised in Dallas, Barnett attended The Lamplighter School and later St. Mark's School of Texas, where he graduated cum laude with High Honors in 2007.

Ballpark Operations

Scott Fults Operations Manager

Scott Fults

Scott joined the RoughRiders on a full-time basis in October of 2013 after completing an internship in the operations department with the team. He initially served as a Partner and Event Services Coordinator before shifting into his current role as Operations Manager in April of 2015.

Originally from Grand Rapids, Michigan, Scott attended Davenport University where he was also employed by the athletic department. He also completed an internship with USA Football.

Scott is an avid fan of the Tigers, Red Wings, Lions and Michigan State athletics and in his free time enjoys attending sporting events, watching movies, and spending time with friends and family.



David Bicknell Head Groundskeeper

David Bicknell

Head Groundskeeper David Bicknell joined the RoughRiders in the Fall of 2007 and oversees the condition of the playing surface at beautiful Dr Pepper Ballpark.

A Dallas native, David began his career in sports turf at Texas A&M University, where he earned a degree in Agronomy/Turf and assisted in the management of the Division I athletic fields for four years. After a few experiences in the golf world, he moved to professional baseball and had stints with the Boston Red Sox, Texas Rangers and the Riders' Texas League rivals, the San Antonio Missions.

Some notable experiences from David's career include course prep for the PGA Tour's International event at Castle Pines Golf Club in Denver, as well as serving on the grounds crew during the Red Sox' historic 2004 World Championship season.

When he's not working on the yard, David enjoys going camping, hiking, cooking out, and following Aggie football.

Alfonso Bailon Maintenance Director


Jen Adamczyk Merchandise Manager

Jen Adamczyk

Jen joined the RoughRiders in December 2014 as the team's Merchandise Manager. Since joining the RoughRiders, she has assisted with the Riders re-branding and the opening of the Riders Outpost Team Store at Dr Pepper Ballpark. In addition to overseeing the day-to-day operations of the Riders Outpost, Jen works with Little Leagues who would like to use the RoughRiders for their team name.

Prior to joining the RoughRiders, Jen worked for the Quad Cities River Bandits, Lancaster (CA) JetHawks and Nashville Sounds.

Originally from Racine, WI, Jen attended the University of Wisconsin - Whitewater and received a degree in Advertising and Marketing.




Food & Beverage (Pro Sports Catering)

Ben Blankenship General Manager

Ben Blankenship

Ben Blankenship joined the RoughRiders in October 2012 as the team's Senior Director of Food & Beverage through Professional Sports Catering.

Ben was hired by PSC in 2004 and spent four years in Montgomery, AL with the Montgomery Biscuits before moving on to open up PSC accounts in Savannah, GA, Quad Cities, IA and Laredo, TX. Originally from the Charlotte, NC area, Ben graduated from Clemson University in 2003 with a Sport Marketing degree. Although he dedicates most of his time at work, Ben makes sure to allow time for friends, his family in NC and traveling the world.

He has recently taken up an interest in distance running and is participating in his second marathon this November in Las Vegas.


Sara Aguilar Business Manager

Sara Aguilar

Sara Aguilar is the Senior Business Manager for Pro Sports Catering in Frisco. She joined PSC in 2012 with the Laredo Lemurs. In 2013 she moved to Frisco and joined the PSC team with the Roughriders.

Sara was born and raised in San Antonio, TX and had spent 28 years in Laredo, Tx. She's married to her husband Leo and has two daughters, Erika and Kimberlee. Sara is also the proud grandmother of two beautiful grandsons and a beautiful granddaughter, George, Destiny and Johnny Jr. She loves traveling, spending time with family, baseball and hockey.




Anna Classe Catering Manager

Anna Classe

Anna Classe joined Pro Sports Catering at Dr Pepper Ballpark prior to the 2013 season. She was the Catering Supervisor for her first two seasons before becoming the Catering Manager.

Anna looks forward to a fresh new season filled with many changes and a strong new staff.

In her spare time she enjoys relaxing by the pool and spending quality time with friends.




Jeremy Martinez Executive Chef

Jeremy Martinez

A native Texan, born and raised in Dallas, Chef Jeremy Martinez joined the RoughRiders in January of 2015 as the team's Executive Chef through Professional Sports Catering. He came to PSC from Diamond Oaks Country Club in Fort Worth, Texas, where he held the position of Executive Chef for three years. Jeremy graduated from The Art Institute of Dallas in 2005 with a degree in Culinary Arts.

Passionate about food and outstanding service levels, Jeremy's goal is to create a lasting impression on every guest that dines in one of the ballpark's suites.

Jeremy resides in Euless, Texas with his wife April and their four sons, Austin, Roman, Nolan and Adrian. He enjoys spending his free time with his family, fishing and is an avid baseball fan.