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Front Office

Executive Team

Chuck Greenberg General Partner & CEO
Chuck Greenberg

For more than two decades, Frisco RoughRiders General Partner & CEO Chuck Greenberg has built his reputation as an innovative franchise owner and operator at the major and minor league levels, corporate and sports attorney, dealmaker, advisor, and expert on the business and economics of major professional sports.

Chuck's involvement with the RoughRiders began on August 20, 2014 when the ownership group he formed finalized the purchase of the franchise from Mandalay Baseball Properties. He immediately set into motion an innovative and visionary plan to re-imagine the RoughRiders' brand and the fan experience at Dr Pepper Ballpark. Under Chuck's leadership, the team, together with the City of Frisco, spearheaded nearly $6 million in facility upgrades and improvements prior to the 2015 season, headlined by a complete technology overhaul that included a new state-of-the-art HD video board, outfield LED boards and sound system. Additionally, the team constructed the brand-new Bull Moose Saloon Sports Bar, InTouch Grille, Riders Outpost Team Store and State Fairway locations. The upgrades and improvements to Dr Pepper Ballpark earned the Riders and the City of Frisco Ballpark Digest's 2015 "Best Ballpark Renovation" honors.

Also prior to the 2015 season, Chuck led a complete overhaul of the team's colors, logos and uniforms, inspired by Teddy Roosevelt's original "Rough Riders". Additionally, the club invested heavily in marketing, promotions, in-game entertainment and community programs that resulted in the three largest and 7 of the 9 largest single-game crowds in franchise history during the 2015 campaign.

Chuck's second full season as RoughRiders' General Partner & CEO was highlighted by the franchise's most high-profile creation, the 174-foot Choctaw Lazy River, the largest water feature in a sports venue in the world. Its opening in June 2016 garnered international acclaim and earned "Best Ballpark Renovation" recognition from Ballpark Digest for the second consecutive year. Riders' 2016 attendance soared past 7,000 fans per game and the team finished the season with the highest per-game average attendance among all 30 Double-A franchises for the 12th year in row.

"The re-birth and vibrancy of the franchise has been remarkable," Chuck said following the 2016 season. "We are thrilled that our infusion of passion, combined with the dramatic financial investments in the ballpark made possible by our public/private partnership with the City of Frisco, have resonated with our community and provided a fan experience that is second to none."

In addition to his role with the RoughRiders, Chuck currently holds the title of Chairman and Managing Partner with the Myrtle Beach (SC) Pelicans, the Class A-Advanced affiliate of the Chicago Cubs, and the State College (PA) Spikes, the Class-A Short Season affiliate of the St. Louis Cardinals.

In November 2009, Chuck announced the formation of Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country.

Well respected across baseball, Chuck has the distinguished honor of serving on the Minor League Baseball Board of Trustees, a position he was elected to in December 2007. The 12-person Board has exclusive power to determine policies and to enact rules and regulations for Minor League Baseball and its member clubs.

Among Chuck's leadership roles in the industry, he has helped to launch Minor League Baseball's "Project Brand" initiative, which was announced at the 2012 Baseball Winter Meetings. "Project Brand" is a transformational new national marketing program designed to attract major national sponsors by creating one cohesive brand encompassing all 160 member clubs. Previously, he served on the inaugural Board of Directors of the Baseball Internet Rights Company (BIRCO), which holds the digital media rights of its member Minor League Baseball clubs and leagues and partners in a strategic venture with Major League Baseball Advanced Media (MLBAM). Chuck is also a co-Chair of Minor League Baseball's Diversity Committee, where he was tapped for a leadership position by Minor League Baseball President Pat O'Conner in part for his success in attracting substantial minority investment to his ownership groups.

Chuck is the former Managing Partner & CEO of the Texas Rangers, a role he assumed in 2010 after his group of investors (Rangers Baseball Express, LLC), which included Baseball Hall of Famer Nolan Ryan, acquired the Major League Baseball franchise from Tom Hicks and Hicks Sports Group.

His tenure as Rangers' Managing Partner & CEO was highlighted by the club winning the American League Pennant and reaching its first World Series in the history of the franchise. Off the field, Chuck spearheaded the development of an enhanced senior management staff, overhauled the fan experience at Globe Life Park in Arlington, constructed and installed a new state-of-the-art video board, game entertainment control room and technological overhaul of Rangers Ballpark, and helped re-establish a sense of trust and excitement between the franchise and community. He was also the architect of a lucrative and landmark deal with Fox Sports Southwest that has since changed the landscape of regional television rights deals throughout the sports industry.

Chuck's professional baseball career began in October 2001, when he led an ownership group which purchased the Double-A Eastern League's Altoona Curve. During his time as the Curve's President & Managing Partner (2002-08), the club set numerous single-game and season attendance records, continually re-invested private money into capital improvement projects at Blair County Ballpark, and helped the franchise gain national stature as one of the most creative and innovative teams in professional sports.

The Curve won the prestigious Larry MacPhail Promotional Award in 2004, the 2006 Baseball America Freitas Award as the top Double-A franchise and added the highest honor bestowed annually upon a Minor League Baseball club, the John H. Johnson President's Trophy, in 2006. Altoona became only the 11th franchise to receive all three major awards, and was the first team to accomplish the feat in less than three years.

The Pittsburgh native had a long and successful career as a corporate and sports attorney. Previously, Chuck was a Partner in the Pennsylvania-based law firm Pepper Hamilton, LLP, which he joined in 1998. He headed the firm's sports practice and was a member of its Executive Committee. Throughout his career, he has lent his expertise to the acquisition and sale of more than two dozen franchises in baseball, football, basketball, hockey, soccer and lacrosse.

Among his work in the sports industry, Chuck was instrumental in helping put together the deal that landed a group led by National Hockey League Hall of Famer Mario Lemieux and renowned businessman Ron Burkle ownership of the bankrupt Pittsburgh Penguins in 1999 and saved the franchise for Pittsburgh and Western Pennsylvania. In 2007, he represented Lemieux, Burkle and the Penguins in successful negotiations with the Commonwealth of Pennsylvania, the City of Pittsburgh and Allegheny County which resulted in a deal to build a brand-new, state-of-the-art arena in downtown Pittsburgh and secure the future of the Penguins in Pittsburgh for at least another 30 years.

Chuck has been featured in numerous articles and has made frequent television and radio appearances concerning the business and economics of sports, particularly regarding sports franchises and facilities. He has also been a frequent speaker and panelist at the annual National Sports Forum and Baseball Winter Meetings. In 2008, he was named to the Sports Business Research Advisory Board at Penn State University, representing team owners in the work of the Center for Sports Business Research, which focuses on the development of first-rate academic and applied empirical research in the sports industry while helping to define educational opportunities for students looking to start careers in sports business.

He also serves on the board of directors of the Mario Lemieux Foundation and also served on the executive committee of the Mario Lemieux Celebrity Golf Invitational, which was held for nearly 20 years.

Chuck graduated from Upper St. Clair High School in Pittsburgh in 1978 and four years later received his B.A. from Tufts University in Massachusetts. In 1985, he graduated from the University of Michigan Law School. Chuck makes his home in Westlake, Texas and has three adult sons.


Jason Dambach Executive Vice President & General Manager
Jason Dambach

An 18-year Minor League Baseball industry veteran, Jason Dambach has served as the Frisco RoughRiders' Executive Vice President & General Manager since January 2015. In his role with the Riders, "JD" works closely with General Partner & CEO Chuck Greenberg to oversee all franchise business matters.

Prior to arriving in Frisco, he spent six seasons as the Senior Vice President and General Manager of the Class-A New York-Penn League's State College (Pa.) Spikes, a sister franchise of the RoughRiders operated by Greenberg Sports Group (GSG).

During his tenure with State College from 2009-2014, the Spikes set numerous single-game total and walk-up attendance records, hosted the successful 2009 New York-Penn League All-Star Game and earned the New York-Penn League's 2011 Vincent McNamara Outstanding Club Award and the 2013 Baseball America Freitas Award as the top franchise at the Class-A Short-Season level. Individually, Dambach was named the winner of the NYPL's 2012 Robert Stedler Executive of the Year Award and the 2010 Robert Julian Community & Baseball Service Award for his long-time service to the baseball industry and commitment to the community.

Dambach has been active throughout his career in Minor League Baseball. He served as the Vice Chair of the New York-Penn League Charitable Committee, and headed the league's Scholarship Program, which awarded over $10,000 annually to graduating high school seniors from within the league's footprint. He was a past member of the NYPL's Schedule Committee, and the BIRCO Content Committee, which was charged with representing the online content interests of all Minor League Baseball clubs who are members of the Major League Baseball Advanced Media (BAM) Network.

Earlier in his career, Dambach spent ten seasons working in broadcasting and public relations with the Double-A Altoona (Pa.) Curve, from 1999 through the 2008 season. Most notably, he called over 1,000 games on radio during his decade with the Curve, and was the club's lead play-by-play voice from 2006-08. He also served as the team's Director of Communications from 2002-08. His role as Director of Communications included working closely with the Spikes from their inception, overseeing the team's broadcasting, media relations, publications and brand identity.

A native of Punxsutawney, Pa. and graduate of Punxsutawney Area High School, Dambach is a 1999 graduate of Clarion University of Pennsylvania, where he earned a degree in Communication.

Jason's wife Erica is the head women's soccer coach at Penn State University, the 2015 NCAA champions. Erica is also a former assistant coach for the U.S. Women's National Team at the 2008 Olympic Games and 2011 Women's World Cup. She also previously served as a college head coach at Dartmouth and Harvard, and has been the head coach of various U.S. Youth National Teams. Jason and Erica have a daughter, Addison, who was born in July 2016.


Scott Burchett Chief Operating Officer

Scott Burchett

Scott Burchett, Chief Operating Officer, joined the Frisco RoughRiders in February 2004.

Scott has worked in several capacities for the RoughRiders organization first as PlayBall Coordinator, then as Promotions Coordinator, prior to moving up to his current role.

He oversees all Corporate Partner relationships, sponsor promotions and ballpark operations for the franchise.

Prior to joining the RoughRiders, Scott worked for MLB.com. Scott was born and raised in Garland, TX and attended Baylor University where he enjoyed majoring in Business Management.

Scott, his wife, Caroline, and their two children currently reside in McKinney, Texas.

 


Kelly Carr Executive Assistant and Office Manager

Kelly Carr

Kelly joined the RoughRiders in December 2015 as the team's Executive Assistant and Office Manager.

Prior to joining the RoughRiders, Kelly worked for an experiential marketing and production company, briefly wrote code and did research for an advertising agency, and spent over 20 years in retail management and executive support with Limited Brands.

In her free time, Kelly enjoys reading, running, crossfit, cycling, eating, and spending time with her family. She loves to grill and experiment in the kitchen, and she even has her own blog dedicated to some of the more successful culinary creations.

Kelly loves all sports, especially baseball, growing up "under the bleachers" watching her father play baseball and softball.

A self-proclaimed "military brat," Kelly was born in Japan and raised in Greece. As a teenager, she moved to Texas and has been in the DFW market for almost 20 years. She now resides in Grapevine with her two favorite teenagers (who also happen to be her daughter and son).


Corporate Partnerships

John Alper Chief Sales Officer

John Alper

Veteran corporate sales executive John Alper joined the RoughRiders' front office in January 2017 as the team's Chief Sales Officer. John, who has over 25 years of experience in the sports industry, is responsible for leading the franchise's corporate sales and development.

John's career includes experience working on the team, venue and agency side of the sports business. A 1990 graduate of SMU and longtime resident of the Dallas area, he has extensive knowledge of the DFW market, including career stops with the Dallas Mavericks and Sidekicks (1991-1995) in ticket sales and FC Dallas (1995-2006) as Senior Vice President of Sales.

During John's stint with FC Dallas, he was credited with raising the sponsorship standard within Major League Soccer when Toyota Stadium (formerly Pizza Hut Park) debuted in Frisco in 2005. He worked closely with the late Lamar Hunt and Hunt Sports Group to secure the venue's naming rights partnership and eight founding Signature partners.

John later worked for two of the top sponsorship sales agencies in the United States, first with Premier Partnerships (2006-2011) and more recently with Legends Sales & Marketing (2011-2015).

In his nearly 10 years on the agency side of the industry, John focused on representing various properties throughout North America to assist them in maximizing their sponsorship revenues. He provided consulting and sales execution services for numerous clients in the Dallas/Fort Worth area, including selling naming rights for the University of North Texas' new football stadium (Apogee Stadium) as well as working with the North Texas XLV Super Bowl Host Committee, Lone Star Park, SMU, the Irving Music Factory and several others.

Since 2005, John has secured naming rights agreements for five different properties within the United States, and has generated over $150 million dollars in sponsorship revenue for his clients.

He lives in Plano with his wife Heather, daughter Ava (10) and son Shane (8).


Kathryne Buckley Director, Partner Services

Kathryne Buckley

Kathryne joined the RoughRiders in January of 2015 as a Partner and Event Services Coordinator and was promoted to Director of Partner Services in January of 2016. As a valued member of the franchise's leadership team, Kathryne holds a prominent role in the overall success of the RoughRiders. Her contributions were essential to the franchise enjoying a record-breaking 2017 season on several fronts, including setting a new single-season mark for sponsorship revenue. Kathryne took the lead in planning and organizing the successful operation of the 2017 Texas League All-Star Game and serves as the primary contact for more than 200 events a year at Dr Pepper Ballpark. She also manages a number of the RoughRiders charitable initiatives that positively impact the community. In 2017, Kathryne was nominated for the prestigious Rawlings Female Executive of the Year Award which is presented to a women who has made outstanding contributions to her club, her league, and baseball.

Originally from Midlothian, Texas, Kathryne graduated from Texas A&M University with a degree in Sport Management and Business Administration. During her time at Texas A&M, Kathryne worked in the athletic department for multiple teams, including the 2009 Men's Golf National Championship Team. She also spent four years serving as the Athletic Programs Assistant for Midlothian ISD.

In her free time, she enjoys spending time with her husband, Chad and her daughter, Hailey Grace, as well as attending sporting events, reading and traveling.

 


Michael Farrell Director, Corporate Partnerships

Michael Farrell

Michael K. Farrell II most recently sold corporate partnerships for Six Flags, San Jose Sharks and San Francisco Giants. Mike lived and worked in New York City for more than 20 years. He began his career at McCann Erickson, after studying communications and sociology at New York University, where he also played four years of varsity basketball.

Mike grew up in Plymouth, Mass., and played high school basketball and baseball. A goal-oriented individual, Mike has completed two IronMan competitions. He currently resides in Northlake, Texas with his wife and son.

 

 


David Kosydar Manager, Partner Services

David Kosydar

David joined the RoughRiders in January 2010.

Prior to moving to Frisco, he worked as a marketing assistant for a resort/conference center in Upstate New York.

Born and raised just outside Scranton, PA, David graduated from Temple University in May 2006 with a degree in Broadcasting and Mass Media.

Holding a black belt in Kung Fu, David won a silver medal in the middleweight division of kickboxing at the 2011 United States Koushu Tournament in Baltimore, Maryland.

In his spare time, David likes to watch the Pittsburgh Steelers. He is also an active member at Stonebriar Community Church in Frisco. David and his wife, Stacy, reside in McKinney.


Jenny Katlein Partner Services Coordinator

Jenny Katlein

Jenny joined the RoughRiders in May of 2015 as a Ticket Sales and Promotions Intern, and returned in May of 2016 as a Partner Services Intern. Most recently, Jenny completed a year of travel as a Collegiate Development Consultant for Delta Gamma Fraternity.

Originally from Coppell, Texas, Jenny graduated from Southern Methodist University with degrees in Sport Management and Education and a minor in Dance. During her time at SMU, Jenny was on the SMU Pom Squad, where she enjoyed cheering on the football team, and men's and women's basketball teams.

In her spare time, Jenny enjoys spending time with her family and friends, shopping, and watching "Friends."

 

 

 


Ticket Sales

Ross Lanford Vice President, Ticket Sales & Services

Ross Lanford

Ross joined the RoughRiders in the Fall of 2011 and currently serves as the team's Senior Director of Ticket Sales.

He graduated from the University of Oklahoma with a BBA in Management and a M.Ed in Intercollegiate Athletics Administration.

While at OU, Ross was a sports marketing and licensing intern within the Sooners Athletic Department.

Ross enjoys playing all sports and loves the outdoors. He likes to enjoy these activities with his family and friends.

 

 


David Dwyer Senior Director, Ticket Sales & Services

David Dwyer

David joined the RoughRiders in October of 2012.

He moved to Frisco, TX in August 2012 with his wife Michelle and dog Ajax after Michelle took a job at Prince of Peace Christian School in Carrollton. There she works as a middle school teacher and high school volleyball coach.

Before moving to Texas, David earned his Masters in Business Administration from Concordia University Chicago where he also earned undergraduate degrees in Business Management, Marketing and a minor in Sports Management. While completing his degrees, David was a member of the football team where he was a 3 time All-Conference Noseguard for the Cougars.

David was born and raised in St. Louis, MO and is a fan of all the city's sports teams. He knows it's only a matter of time before Mizzou starts their reign of dominance in the SEC and the Rams return to their former glory (in LA).

 


Joseph Barbarito Premium Corporate Sales Manager/Inside Sales Manager

Joseph Barbarito

Joseph, a New York native, grew up in Truxton, the childhood hometown of one of Major League Baseball greatest managers, John J. McGraw. Joseph joined the RoughRiders as Premium Sales and Inside Sales Manager in June of 2017.

He has spent much of his career in minor league sports including MiLB, Arena Football, the NBA G-League and the American and Central Hockey Leagues. Most recently with Texas Motor Speedway, he brings 19 years of professional sports experience with the past five years spent in North Texas.

Joseph received his bachelor's degree from Cortland State (NY) and recently completed his Master's Degree from Ohio University through the college's Professional Master's Degree program. He resides in Keller, TX with his wife Krystal, their son Thomas and dog Vinny.

 

 


Kasey Carlock Premium Corporate Sales Manager

Kasey Carlock

Kasey, a Texas native, joined the RoughRiders in February of 2014.

She received her Associates of Science Degree and then transferred to Henderson State University where she then received her BBA in Business Management. She played collegiate softball as a pitcher for 4 years and earned All Region and All Conference Honors.

In 2012 she interned at the University of North Texas in the marketing/promotions for the athletic department. The sports industry is where her passion is.

She is a big military supporter, movie fanatic, and loves sports.

 

 


Joshua Bray Premium Corporate Sales Manager

Joshua Bray

Joshua, a Rochester, New York native, joined the RoughRiders in January 2015 after graduating from Ithaca College with a degree in Sport Management. While at Ithaca, Joshua was a member of the track and field team, while also interning with the AAA-affiliate of the Minnesota Twins, the Rochester Red Wings.

Joshua began his career with the RoughRiders as a Ticket Sales Coordinator before moving into his current role of Corporate Marketing Manager following the 2015 season.

Joshua is a diehard Atlanta Braves fan and supporter of the Buffalo Bills. In his free time, he enjoys working out, playing video games, traveling, and pretending to be athletic with his friends.

Joshua currently resides in Plano, Texas.


Tyler Ellis Premium Corporate Sales Manager

Tyler Ellis

Tyler joined the RoughRiders in January of 2014.

Born and raised in High Point, North Carolina, Tyler graduated from Elon University with a degree in Sport and Event Management. During his time at Elon, he interned for the Burlington Royals, an Advanced Rookie League affiliate of the Kansas City Royals.

Tyler is a fan of the UNC Tar Heels and the Carolina Panthers. In his free time he enjoys playing sports, being outdoors and spending time with friends.

 

 

 

 


Monica Man Premium Group Sales Manager

Monica Man

Monica joined the RoughRiders in February of 2014.

Originally from Joshua, Texas, Monica graduated from Tarleton State University with a degree in Kinesiology and a minor in Communication.

While at Tarleton, she was an Intramural Supervisor for TSU Recreational Sports and a member of several student organizations on campus.

In her free time, Monica enjoys spending time with her family and friends, shopping, binge watching her favorite shows on Netflix and anything sports related.

 

 

 


Jonathan Fletcher Senior Corporate Sales Executive

Jonathan Fletcher

Jonathan started with the RoughRiders as a Group Sales Executive and moved into his current role as a Corporate Marketing Manager after the 2015 season.

Jonathan grew up in Lufkin, Texas and went on to play baseball at Angelina College. After one year, he transferred to the University of Texas where he played club baseball and received his undergrad in advertising with an emphasis in business. Upon graduating, he went on to attend Stephen F. Austin State University to attain his MBA specialized in finance. At SFA, he started the very first SFA baseball club team and coached them to the World Series.

He enjoys everything baseball including his current role with the RoughRiders, where he is able to help businesses grow while providing the community with a fun experience that they will never forget!

 


Tom Baker Senior Corporate Sales Executive

Tom Baker

Tom joined the RoughRiders in September of 2014 as a Group Sales Executive before moving into his current role in February of 2016. He graduated from Oklahoma State University with a degree in Sports Management while working in the OSU Football Department assisting with recruiting and operations. He also has previous work experience with the Cotton Bowl Athletic Association and the Round Rock Express, the Triple-A Affiliate of the Rangers.

Born in Austin, Texas, with no major sports teams in town, Tom is a fan of the Baltimore Orioles, Boston Celtics, his fantasy football team and of course the Oklahoma State Cowboys. In his spare time, he enjoys playing softball, eating Girl Scout cookies and modeling for the Rider's Outpost online store. Tom also plans to be on and win his favorite television show, CBS's Big Brother in the near future.

 

 


Johnny Coenen Senior Group Sales Executive

Johnny Coenen

Johnny joined the RoughRiders in September 2015 as a Group Sales Executive. He graduated from the University of Wisconsin-La Crosse with a degree in Sport Mangement and Business Administration in May 2015. Johnny was also a point guard on the UW-L basketball team for four years.

Before joining the RoughRiders, Johnny interned with the Wisconsin Timber Rattlers, Single-A affiliate of the Milwaukee Brewers.

Born and raised in Wisconsin, Johnny is a big Green Bay Packers and Wisconsin Badgers fan. He also enjoys golfing, fitness, and spending time with family and friends.

 

 


Andrew Dance Corporate Sales Executive

Andrew Dance

Andrew joined the RoughRiders in June 2017 as a Ticket Sales Coordinator. He was born in Redmond, Washington, and raised in Round Rock, Texas. He graduated from Texas Tech with a degree in Sports Management and a minor in Kinesiology, and he was a promotions and fan engagement intern for the Texas Tech Athletic Department for more than two years.

Andrew enjoys baseball, basketball, football and golf. In his spare time, he likes to hang out with his friends as well as cheer on the Seattle Seahawks, Seattle Mariners and all Texas Tech sports. He also likes to play golf when he has free time.

 

 

 


Jake Hutton Corporate Sales Executive

Jake Hutton

Jake Hutton is in his first season with the RoughRiders. He earned a Bachelor's degree in Consumer Affairs at Long Beach State, where he played collegiate golf. Jake worked for the Los Angeles Angels for two seasons before making the move to Texas. As a Southern California native, he is a fan of the Lakers, Kings and Raiders. He is a proud member of the Sooner Faithful and his least favorite color is any form of orange. Jake's favorite baseball movie is Bull Durham.

Jake enjoys golf, fishing and live music.

Jake's favorite quote is from Babe Ruth, a true ambassador of baseball: "It is impossible to beat someone that never gives up."

 

 


Crystal Vasquez Corporate Sales Executive

Crystal Vasquez

Crystal joined Riders baseball in July 2017 as a Corporate Sales Executive. Most recently, she worked at Cumulus Radio as a traffic reporter and at FOX 4 as a sports producer/reporter. She's excited to make the transition to the sales side of sports so she can keep her lights on.

Crystal is a proud Navy brat and a proud North Texas alum with a degree from the Mayborn School of Journalism in broadcast journalism. Highlights of her media career include a 1-on-1 sit down with Dirk Nowitzki and that one time Prince Fielder jokingly screamed in her ear. Nothing too exciting happened with the traffic stint.

In what spare time she has, Crystal enjoys live music, petting animals and watching guys in tights hit each other.

 


Ryan Williams Corporate Sales Executive

Ryan Williams

Williams joined the RoughRiders during the 2015 season as a Ticket Sales Coordinator before moving over to the Group Sales Department following that season. He grew up in Prosper, Texas before heading to New Orleans for two years to get his associates degree in criminal justice. He then graduated with a Kinesiology degree from Texas A&M International in 2014 .

While completing his degrees, Ryan played four years of college baseball as a pitcher. He is a diehard Dallas Cowboys, Mavericks, and Texas Rangers fan.

During Ryan's free time he likes to workout, loves watching movies and spending time with family and friends.

 

 


Tommy Burrell Group Sales Executive

Tommy Burrell

Tommy, a Mississippi native, joined the RoughRiders in February of 2017.

He received his Bachelor's of Sport Management at Mississippi College. He interned with the athletic department, writing "5 Keys to Victory" for the game day programs. He went on to receive his Masters in Sport Management from Dallas Baptist University.

In 2016 he interned with the Texas Air Hogs out of Grand Prairie in box office ticket sales. Also, he worked with the Dallas Mavs and Dallas Stars Foundation as a sales rep.

He is a big Dallas Cowboys, Chicago Bulls, and Atlanta Braves fan.

 

 


Mikaya Carlisle Group Sales Executive

Mikaya Carlisle

Mikaya joined the RoughRiders in June 2017 as a Ticket Sales Coordinator. She was born and raised in Kaufman, Texas, and graduated from Stephen F. Austin in the Spring of 2017. Mikaya earned her degrees in Kinesiology and Marketing.

When not at the ballpark, she enjoys reading books, taking road trips, and watching the Pittsburgh Steelers win Super Bowls.

 

 

 

 

 


Nate Doederlein Group Sales Executive

Nate Doederlein

Nate joined the Frisco RoughRiders in June 2017 as a Group Sales Executive. He previously interned with the Dallas Stars and Dallas Sidekicks. He graduated from Texas A&M in May 2017 with a degree in Sport Management, and minor in Business and Communications.

Born in Ann Arbor, Michigan, Nate is a diehard fan of the Detroit Lions, Detroit Pistons and Texas Rangers. In his spare time he enjoys playing guitar and bass, hanging out with friends and family, watching Tarantino movies and comedies, and going to different ballparks.

 

 

 


Alex Sandborn Group Sales Executive

Alex Sandborn

Alex joined the RoughRiders in August of 2017 as a Group Sales Executive. Prior to joining the RoughRiders, Alex interned with the Norfolk Tides, the Triple-A Affiliate for the Baltimore Orioles.

Being from Virginia, Alex graduated from Christopher Newport University in 2017 with a Bachelors of Business Administration in Management. While there, she worked for the athletic department as a communications worker.

Alex is a Texas Rangers fan, but most importantly, enjoys spending her Sundays rooting for America's Team, the Dallas Cowboys. In her spare time, she loves spending her time with family and friends.

 

 


Tyler Marcotte Group Sales Executive

Tyler Marcotte

Tyler joined the RoughRiders in January 2016 as a Ticket Sales Coordinator. He was born and raised in Plymouth, MA and graduated from Bridgewater State University in May 2015 with a Bachelors Degree in Business Management and a minor in Economics.

Before joining the RoughRiders, Tyler previously worked for the Pawtucket Red Sox, Triple-A affiliate of the Boston Red Sox, and the Plymouth Pilgrims of the New England Collegiate Baseball League.

He is a devoted fan of the Boston Red Sox, New England Patriots and Boston Celtics. During his spare time, Tyler enjoys spending time with family and friends, reading, playing golf and working out.

 


Armando Ramirez Group Sales Executive

Armando Ramirez

Armando joined the RoughRiders in November 2016 as a Group Sales Executive. Originally from Venezuela, he has called Katy, TX home since 2004. Armando graduated from Oklahoma State University in December 2015 with a Bachelors of Business Administration in Sports Management and a minor in Marketing.

Before joining the RoughRiders, Armando previously worked for the Tulsa Drillers, Double-A Affiliate of the Los Angeles Dodgers, Tulsa Roughnecks FC of the United Soccer League, and the Oklahoma City Thunder just to name a few.

Being from the Houston Area, Armando is a devoted fan of the Houston Astros, Rockets, and Texans, but especially the Astros. He is also a diehard Oklahoma State Cowboys fan. One of his favorite sports memories is attending the 2005 World Series in Houston when the Astros played the Chicago White Sox.


Enrique Saldana Group Sales Executive

EnriqueSaldana

Enrique, a south Texas native, joined the RoughRiders in February of 2017.

He received his BA in Sport Management from the University of Texas at Austin. In 2014, he interned with the Round Rock Express, and that is where he developed his love for minor league baseball.

Enrique is the biggest sports fan, following sports from the NFL to Premier League Soccer in England. He's a die-hard Dallas Cowboys, Houston Astros, San Antonio Spurs and Texas Longhorn fan.

When he is not working, he likes to golf, hang out with friends, and hang out with his dog Yogi.

 


Bailey Criado Group Sales Executive

Bailey Criado

 

Bailey, a Texas native, joined the RoughRiders in September of 2017. She received her Bachelor's degree in Development and Family Studies from the University of North Texas in May of 2017.

She interned at Texas Motor Speedway in their corporate sales department for a year before graduating. On top of being a RoughRiders fan, she is also a big fan of the Texas Rangers, Dallas Cowboys and Dallas Stars.

When she isn't at a sporting event you can find her at the dog park with her two dogs or spending time with her friends and family.

 


Trevor Rolofson Group Sales Executive

Trevor Rolofson

Trevor joined the RoughRiders in August of 2017 as a Ticket Sales Coordinator. He was born in Lincoln, Nebraska and raised on his family's farm just outside the city.

Trevor graduated from the University of Nebraska-Lincoln in May 2017 with a degree in Agricultural Business. While at Nebraska, he was a member of the Cornhusker Marching Band and the Navigators Student Ministry.

Trevor is a fan of the Los Angeles Chargers and all University of Nebraska athletics. In his spare time, he likes to hang out with family and friends, stay active, and re-watch episodes of The Office.

 


Jon Adams Ticket Sales Coordinator

Jon Adams

Jon joined the RoughRiders in September 2017 as a Ticket Sales Coordinator. He was born in Cincinnati, Ohio, but has lived all throughout the Midwest and Southeast.

He graduated from Miami University in May 2016 with a BS in Sport Leadership and Management. Before joining the RoughRiders he interned with ProCamps Worldwide and the Texas Rangers Baseball Club.

Jon is a diehard sports fan, with allegiances to Notre Dame football, University of Tennessee, his alma mater Miami Redhawks, and his hometown Cincinnati Reds and Bengals. In his spare time, he enjoys golfing, playing video games, music, watching Star Wars and playing with his dog, Ellie.

 


Cameron Pipes Ticket Sales Coordinator

Cameron Pipes

Cameron joined the RoughRiders in September of 2017 as a Ticket Sales Coordinator. He was born in Plano, Texas and raised in Frisco, Texas.

He graduated from Texas A&M in August 2016 with a degree in Sports Management and a minor in Business Administration. While at Texas A&M, he worked in several different positions within the athletic department, including special event operations for the football team, operations for the national champion track & field team, and premium sales for the 12th Man Foundation.

Cameron enjoys football, baseball, golf, and being outdoors as much as possible. He spends much of his spare time rooting for the Aggies, Cowboys, Rangers, Mavs and Stars.

 


Jamaal Wilkins Ticket Sales Coordinator

Jamaal Wilkins

Jamaal joined the Frisco RoughRiders in August 2017 as a Ticket Sales Coordinator. He graduated from Oklahoma State University in May 2017, earning his BBA in Sports Management with a minor in Marketing.

Born in Misawa, Japan, Jamaal also lived in Germany and North Dakota, before moving to Plano, Texas where he was raised. Before joining the RoughRiders staff, Jamaal served as an intern with D1 Sports.

Jamaal dedicates his life and fandom to the Dallas Cowboys, Dallas Mavericks and the Oklahoma State Cowboys. In his free time he enjoys listening to music, traveling and working on his fitness.

 


Finance and Human Resources

Dustin Alban Vice President, Accounting & Finance

Dustin Alban

Dustin Alban, Vice President of Accounting & Finance, joined the RoughRiders in September of 2006.

Dustin is a CPA with Big 4 public accounting experience. His primary focus was assurance services.

A Murphy, TX, native, Dustin graduated from Baylor University with a BBA and a Masters in Accountancy. Dustin enjoys watching Baylor sports, Rangers baseball and Mavericks basketball.

Dustin and his wife Courtney currently reside in McKinney with their children Hannah, Lauren and Grant.

 


Kenya Allen Director of Human Resources

Kenya Allen

Kenya joins the RoughRiders from luxury retail where she was the Director of HR and Talent Development in Washington, DC. Kenya grew up in the Dallas area and attended the University of Oklahoma, majoring in history and education.

Following graduation, Kenya joined the retail workforce in various management and HR roles supporting Dallas, Denver, Houston and Frisco. Previously, Kenya worked as a regional HR manager in the HVAC industry before relocating to the East Coast.

In her free time she loves to travel and read.

 

 

 


Laura Dama Human Resources/Accounting Assistant

Laura Dama

Laura joined the RoughRiders in July 2017 as the Human Resource/Accounting Assistant. Born and raised in Plano, Texas, Laura graduated from the University of Oklahoma in May 2017 with a degree in Sports Management and Human Resource Management.

Prior to joining the RoughRiders, Laura interned with Learfield-Sooner Sports Properties and the Northern Texas PGA. During this time she has gained a passion for working in the high-energy world of sports. She has also gained an interest in pursuing her career in the HR department.

In her free-time she loves to workout, spend time with family and friends, and to root for the Oklahoma Sooners.

 


Claudia Kipp Customer Service Agent

Jean Scherer Customer Service Agent

Vicki Sohn Customer Service Agent

Ticket Office

Brett Adams Director, Ticket Operations

Brett Adams

Brett has joined the RoughRiders in February of 2016 as the Director of Ticket Operations.

The 2017 season will be Brett's second with the RoughRiders as Box Office Manager and his seventh year in Minor League Baseball.

Brett started his professional baseball career in 2011 as a Merchandise & Operations intern with the Lancaster Jethawks, where he focused on running the team store, helping with day to day operations of the ballpark, and assisting with sales. He then took a Box Office internship with the Richmond Flying Squirrels where he spent the 2012 season selling a variety of ticket packages. That led to an Account Executive position with the Peoria Chiefs in 2013, where he focused on working with schools and youth baseball leagues. He was then hired for the 2014 season as Director of Ticket Operations for the Potomac Nationals where he worked two seasons with focus on sales, customer service and running the day to day operations of the Ticket Office.

Brett grew up just outside of Orlando, FL and graduated from the University of Florida in 2008 with a Bachelor's in Sport Management. While at Florida he was lucky enough to witness two football and two men's basketball National Championships. Other than cheering for the Gators he also roots for the Atlanta Braves, Orlando Magic, Washington Redskins, Washington Capitals, Orlando City FC and Tottenham Hotspur. Fun fact about Brett: He has no sense of smell. When he's not at the ballpark he likes playing sports, binge watching shows on Netflix and spending time with family and friends.


Rebecca Spangler Ticket Operations Coordinator

Rebecca Spangler

Rebecca joined the RoughRiders in March 2017 as the Ticket Operations Coordinator.

Originally from Houston, Texas, she graduated from Baylor University with a BBA in Sports Sponsorship and Sales. The 2017 season will be her first season in professional sports, after working at the Baylor Ticket Office for two years and interning with the San Antonio Spurs Group Sales team.

In her free time, Rebecca enjoys hanging out with her pit bull mix, Doc, and rooting for the Houston sports teams.

 

 

 


Marketing/Promotions

Matt Ratliff Senior Director, Marketing and Promotions

Matt Ratliff

Matt Ratliff, Sr. Director of Marketing and Promotions, leads the RoughRiders' Marketing department. He directly oversees all advertising and promotional efforts including all digital, print, television, radio, social media, database management, website and graphic design.

Matt, now in his tenth season with the club, previously held the position of Director of Partner Services and oversaw the fulfillment of sponsorship marketing and contractual elements for the RoughRiders' corporate partners.

Originally from Levelland, Texas, Matt graduated from Texas Tech University's Rawls College of Business with a degree in Marketing. Prior to joining the RoughRiders, Matt began his career in sports with the Houston Astros.

Also a licensed Realtor, Matt worked in property management prior to making the switch to sports. He is a self-proclaimed tech enthusiast and you'll see with him a new smartphone or gadget in his hands every few months. In his free time you'll find him cheering on his beloved Red Raiders and Texas Rangers, or taking in a round of golf. He is also an avid wakeboarder and enjoys spending as much time at the lake as possible.

Matt and his wife Katy are kept busy by their daughter, Ella Grace, who was born in October 2015 and their French Bulldog, Izzy. They currently reside in Prosper.


Game Entertainment

Gina Pierce Senior Director, Game Entertainment

Gina Pierce

Regina Lyn Pierce (Gina) joined the RoughRiders in January of 2009. She spent four years as the on-field emcee at Dr Pepper Ballpark before becoming the team's Director of Game Entertainment in February of 2013.

Gina was born and raised in Katy, TX and moved to Dallas in 2003. Along with the RoughRiders, she has represented 1310 The Ticket, ESPN, the Dallas Cowboys Event Presentation Staff and you might have even heard her on a commercial here or there. She loves that Dallas has been very good to her and she is proud to call it home!

Gina loves to dance, enjoys all kinds of music, shooting pool, and her dream vacation is a Mediterranean cruise.

 

 


Garret Young Manager, Game Entertainment

Garret Young

Garret joined the RoughRiders in December 2015 as Manager of Game Presentation. Garret's day-to-day responsibilities are to produce fresh, fun, and unique original content. Manage all aspects of the control room and lead the game day production staff of up to 20 individuals. Garret also coordinates with the marketing, sales, and entertainment department on ideas, content, themes, graphics, and events.

The Fort Worth, Texas, native enjoys listening to red dirt country, watching The Walking Dead, collecting unique work socks (ask him about his corgi socks), playing tennis and golf.

During his free time, Garret enjoys following the Texas Rangers, Dallas Cowboys, OKC Thunder, Dallas Mavericks, and the Oklahoma State Cowboys.

Garret worked for the Corpus Christi Hooks as a video production intern in 2014 and then for the Southern Maryland Blue Crabs as Creative Services Manager in 2015. This will be his fourth season working in professional baseball.

Garret is a 2013 graduate of Oklahoma State University with a degree in sports media and a minor in marketing.


Jordan Gracey Manager, Game Entertainment

JordanGracey

Jordan Gracey joined the RoughRiders Game Entertainment team in December 2016.

Jordan came to Frisco after spending the 2016 season in Bowling Green, Kentucky with the Bowling Green Hot Rods of the Class-A Midwest League. Previously, Jordan worked with the Texas League's Northwest Arkansas Naturals during the 2015 season.

Jordan is a native Texan having been born and raised just outside of Houston. He graduated from the University of Houston in 2013 with a degree in communications and media production. When not watching baseball, he enjoys listening to music, binge watching TV shows and movies, and reading.

 

 


Community Relations/RoughRiders Foundation

Breon Dennis Vice President, Community Development and Executive Director of RoughRiders Foundation

Breon Dennis

Breon Dennis served as Assistant Vice President (AVP) of Community Outreach for the Texas Rangers Baseball Club. Breon oversaw the Texas Rangers youth ballpark and camps and clinics. Additionally, Breon was responsible for grassroots marketing, corporate partnerships and outreach within the African American community.

During his time as AVP of Community Outreach, Breon spearheaded many community partnerships with organizations that include the annual Martin Luther King Celebration in Arlington, the Tarrant County HARAMBEE Festival and the Reviving Baseball in Inner Cities initiatives which gives North Texas youth the opportunity to play baseball and softball. In 2012, Breon created a program that provided school supplies to help prepare less-fortunate youth in North Texas for school.

Breon began his career with the Texas Rangers in March 2000 and moved to Director of Baseball Programs in 2003. Breon was promoted to Senior Director of Baseball Programs in 2007 before being promoted in 2010 to AVP of Community Outreach and Youth Ballpark. In the fall of 2012 Breon completed the Major League Baseball Scout Development Program. During the scout development program he gained skills in player development and organizational operation while networking with personnel from international and other Major League Baseball teams.

Breon currently serves as a board member/council for Cornerstone Assistance Network, United Negro College Fund Leadership Council, African American Museum of Dallas, Fort Worth Metropolitan Black Chamber of Commerce.

Breon completed an associate's degree, in Mass Communications, from Bossier Parish Community College in 1999. He received his bachelor's degree in Science Business Administration and Sports Management from Dallas Baptist University in 2012. Breon is currently taking classes at Dallas Baptist University to complete his Masters of Science, in Kinesiology.

Breon and his family reside in Haltom City, TX.


Communications/Broadcasting

Art Garcia Director of Communications

Art Garcia

Art Garcia joined the RoughRiders in 2017 as Director of Communications with more than 20 years experience in media and communications, largely in the Dallas/Fort Worth market.

Art previously served as the University of Texas at Arlington Assistant Athletic Director for Communications (2012-16), managing the athletic department's website (UTAMavs.com), social media initiatives, and new media and broadcasting. News releases, feature stories and video projects originate from the Athletics Communications office. Art oversaw unprecedented growth in the department's communications initiatives. Social media following on Twitter (@UTAMavs) and Facebook (UT Arlington Athletics) grew by more than 1,000 percent during his tenure. Art initiated live video streaming and broadcasting of all UTA ticketed-home events, which included volleyball, men's and women's basketball, baseball and softball. Art worked closely with the UTA Department of Communication in creating a broadcasting partnership with UTA Radio for home events. Art also taught a class in Sports Reporting.

Prior to UT Arlington, Art spent more than 20 years as an award-winning sportswriter. He was as a columnist for NBA.com from 2008-2011. Art wrote for Fort Worth Star-Telegram from 1999-2007 covering the Dallas Mavericks, Big 12 and TCU, along with the Dallas Cowboys, Texas Rangers and other assignments. He worked for the San Antonio Express-News from 1995-1999, covering the San Antonio Spurs, the Big 12 and UTSA. Art has also written extensively for ESPN.com, Sports Xchange, FoxSportsSouthwest.com, CBSSports.com, in addition to other national websites and magazines.

Art spent a year with the Dallas Mavericks as the first Interactive Content Manager in team history (2007-08), creating original content for the Mavs.com and managing the website. Art began his career in sports information as a graduate intern at UTSA from 1993-1995.

Art also currently serves as the co-media relations director for the Armed Forces Bowl in Fort Worth and the Heart of Dallas Bowl.

Art is a native of San Antonio and a 1992 graduate of Texas A&M. Art, wife Stacy and their two kids reside in Arlington, Texas.

 


Ryan Rouillard Radio Broadcaster, Communications Assistant

Ryan Rouillard

Ryan has been with the RoughRiders since 2016 and has served as the team's lead broadcaster since 2017. He came to Frisco after spending the previous three seasons broadcasting in the West Coast League (collegiate summer ball). The 23-year-old University of Oregon graduate hails from Mercer Island, Washington.

 

 

 

 

 


Ballpark Grounds

David Bicknell Senior Director, Sports Turf and Grounds Manager

David Bicknell

Head Groundskeeper David Bicknell joined the RoughRiders in the Fall of 2007 and oversees the condition of the playing surface at beautiful Dr Pepper Ballpark.

A Dallas native, David began his career in sports turf at Texas A&M University, where he earned a degree in Agronomy/Turf and assisted in the management of the Division I athletic fields for four years. After a few experiences in the golf world, he moved to professional baseball and had stints with the Boston Red Sox, Texas Rangers and the Riders' Texas League rivals, the San Antonio Missions.

Some notable experiences from David's career include course prep for the PGA Tour's International event at Castle Pines Golf Club in Denver, as well as serving on the grounds crew during the Red Sox' historic 2004 World Championship season.

When he's not working on the yard, David enjoys going camping, hiking, cooking out, and following Aggie football.


Ballpark Operations

Wayne Loeblein Jr. Director, Ballpark Operations

Wayne Loeblein

The Frisco RoughRiders are Wayne's fifth stop in the Minor League Baseball industry. He has previously worked for the Lake Erie Crushers (Frontier League), Modesto Nuts (California League), Mobile BayBears (Southern League) and the Lake County Captains (Midwest League).

Originally from North Royalton, Ohio, a suburb of Cleveland, Wayne received his Bachelor's Degree from Kent State University in Sport Administration. He has four sisters (one of which is his twin), five nieces and one nephew.

While not at the ballpark he enjoys to run, play softball, attempt to golf and occasionally get to the gym. He is a Cleveland everything fan (Indians, Cavaliers, Browns), as well as a fan of THE Ohio State Buckeyes.

 

 


Ryan Wojdula Operations Coordinator

Ryan Wojdula

Ryan joined the RoughRiders in October 2016 after one season with the RoughRiders' sister franchise, the Myrtle Beach Pelicans, where he served as a Stadium Operations Assistant during the 2016 season.

Originally from Barlett, Illinois, Ryan attended Lincoln College-Normal where he received a a degree in Sport Management in 2015. While in school, Ryan worked two summers on the Wrigley Field grounds crew and another with the Schaumburg Boomers in the independent Frontier League.

Ryan is a die-hard Chicago Cubs, Blackhawks, Bulls, and Bears fan. He also cheers for Notre Dame football and Duke basketball.

 

 


Alfonso Bailon Maintenance Director

Merchandise

Jen Adamczyk Merchandise Manager

Jen Adamczyk

Jen joined the RoughRiders in December 2014 as the team's Merchandise Manager. Since joining the tean, she has helped to spearhead the Riders re-branding and the opening of the Riders Outpost Team Store at Dr Pepper Ballpark.

During the 2015 season, the RoughRiders saw a 214% increase in overall merchandise revenue and were named to the MiLB Top 25 Teams for merchandise sales for the first time since 2003. The team was also featured in a Sports Business Journal story on MiLB merchandise sales. The successful re-brand continued with another year-over-year increase in sales in 2016.

In addition to day-to-day operations of the Riders Outpost, Jen also works with RoughRiders Little League teams for uniforms and parent gear, oversees the on-field uniforms for the team, and handles all ordering of items for the store.

Prior to joining the RoughRiders, Jen worked for the Quad Cities (IA) River Bandits, Lancaster (CA) JetHawks and Nashville Sounds.

Originally from Racine, Wisconsin, Jen attended the University of Wisconsin - Whitewater and received a degree in Advertising and Marketing. Jen lives in The Colony with her fiancé Sean and their dog Zoe.

 


Food & Beverage (Professional Sports Catering)

George Lancie Director of Operations

George Lancie

George is responsible for leading the Professional Sports Catering team members in executing the day to day food and beverage operations at the Dr Pepper Ballpark. George is in the process of developing and maintaining strong relationships with customers/clients, fellow team members, and the Home Office Staff.

George joined PSC in July, 2017. Prior to coming on board with PSC in Frisco, Texas, George has successfully contributed within several food and beverage organizations by holding various leadership positions within stadiums, arenas, convention centers, and cultural attraction facilities. Throughout his food service management career, George has held positions as General Manager, District Manager, and Regional Vice President. George brings with him a diverse background in all facets of premium and concessions operations.

He prides himself in his ability to mentor his managers, as well as possessing a strong presence with hourly employees throughout their training and development. George is a result driven professional. He is very excited to be the Director of Operations at the Dr Pepper Ballpark, and being in the position to steadily improve day-to-day operations. George is married with three children, and is a proud grandparent of four grandsons and one granddaughter.

 


Sara Aguilar Assistant Director, Business Operations

Sara Aguilar

Sara serves as the Assistant Director of Business Operations for Professional Sports Catering in Frisco. She joined PSC in 2012 with the Laredo Lemurs. In 2013 she moved to Frisco and joined the PSC team with the RoughRiders.

Sara was born and raised in San Antonio, Texas, and had spent 28 years in Laredo, Texas. She's married to her husband Leo and has two daughters, Erika and Kimberlee. Sara is also the proud grandmother of two beautiful grandsons and a beautiful granddaughter, George, Destiny and Johnny Jr. She loves traveling, spending time with family, baseball and hockey.

 

 

 


C. Shea Lee Executive Chef

Shea Lee

Chef Shea Lee joined the RoughRiders in February 2015 as the team's Sous Chef. In January 2017, Shea was promoted to Executive Chef at Dr Pepper Ballpark.

Shea was born in Bossier City, Louisiana, and raised in the Houston and Dallas areas. He graduated from El Centro College in 2003 with a degree in Culinary Arts.

Drawing from his work experience throughout the south and southwest, Chef Shea brings a wide range of creativity to his cuisine. Shea is extremely passionate about food, customer service, his team and wants to create the very best experience for everyone.

Chef Shea enjoys spending his spare time with friends and family, disc golfing, and camping.