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Front Office


Scott Sonju President/General Manager
Scott Sonju

Scott Sonju grew up in Plano and is a graduate of Texas A&M University, where he studied History and Business. Prior to becoming president in April 2006, Scott served as a Senior Vice President of the RoughRiders where he focused on corporate partnerships. For five years, Scott was a director of a private resort in Upstate NY, where he developed a love of the outdoors and knowledge of operations, marketing, personnel, and programming.

Scott's first sports job was as an account executive for the Dallas Mavericks, where he sold tickets and assisted in game operations. Scott grew up in the sports business as his father Norm was the founding President/GM of the Mavericks.

In June 2003, Scott earned his MBA from Northwestern's prestigious Kellogg School of Management, where he majored in marketing, management strategy, organizational behavior, and entrepreneurship.

Scott enjoys hiking, public speaking, reading, traveling, and bringing ideas to fruition. He and his wife, Amy, have four children.






Scott Burchett Vice President, Partnerships and Communications

Scott Burchett

Scott Burchett, Vice President, Partnerships and Communications, joined the Frisco RoughRiders in February, 2004.

Scott has worked in several capacities for the RoughRiders organization first as PlayBall Coordinator, later as Promotions Coordinator prior to moving up to his current role.

He oversees all Corporate Partner relationships, sponsor promotions, media, communications and public relations.

Prior to joining the RoughRiders, Scott worked for Scott was born and raised in Garland, TX and attended Baylor University where he enjoyed majoring in Business Management.

Scott and his wife, Caroline, currently reside in McKinney, Texas.




Steven Nelson Senior Director of Corporate Partnerships

Steven Nelson

Steven Nelson joined the RoughRiders in October 2008 after spending four seasons with FC Dallas of Major League Soccer.

In his current position, Steven works in sponsorship sales for the RoughRiders.

Born and raised in Arlington, TX, Steven graduated from Baylor University in 2002 with a degree in Marketing and Operations Management. Steven then went on to receive his Masters in Sports Management from Baylor in 2004.

Upon graduation, Steven got his start in sports, first as a Sponsorship Services Coordinator and then as the Manager of Corporate Partnerships for FC Dallas.

In his free time, Steven enjoys movies, music, sports and time with his family.

He and his wife, Tiffany, have two sons and reside in Frisco, TX.





LaShawn Moore Director of Community Development

LaShawn Moore

LaShawn Moore, originally from Austin, joined the RoughRiders in February 2010.

She graduated from the University of North Texas with a degree in Marketing and then went on to receive her MBA in Sports and Entertainment Management from the University of Dallas.

LaShawn has interned with the Philadelphia 76ers and has volunteered with Fox Sports Radio in Dallas and the NBA D-League Ft.Worth Flyers.

In her spare time, LaShawn enjoys attending sporting events, reading, drinking fine world teas and traveling.





Matt Ratliff Director, Partner Services

Matt Ratliff

Matt Ratliff, Director, Partner Services, began his career in sports with the Houston Astros before making the move to Frisco in 2008. Matt oversees all promotions, as well as the fulfillment of marketing and contractual elements for the RoughRiders' corporate partners.

Originally from Levelland, Texas, Matt graduated from Texas Tech University with a degree in Marketing.

Prior to making the switch to sports, Matt, a licensed Realtor, worked in property management for three years.

In his free time Matt likes to golf and watch Red Raider sports. He is also an avid wakeboarder and enjoys spending as much time at the lake as possible. Matt, his wife Katy, and their French Bulldog, Izzy currently reside in Frisco.





Kristin Russell Director, Partner and Event Services

Kristin Russell

Kristin joined the RoughRiders in August of 2007 after completing her internship with the team during the first part of that year.

Originally from Hawkins, Texas, Kristin obtained a degree in Sport Management and Business from Texas A&M University in May of 07. Gig'em!

Kristin enjoys spending time with family, friends, and her English Bulldog, Zinger.

In her spare time she likes to travel, bowl, go to sporting events and the lake.





David Kosydar Manager, Partner Services

David Kosydar

David joined the RoughRiders in January 2010.

Prior to moving to Frisco, he worked as a marketing assistant for a resort/conference center in Upstate New York.

Born and raised just outside Scranton, PA, David graduated from Temple University in May 2006 with a degree in Broadcasting and Mass Media.

Holding a black belt in Kung Fu, David won a silver medal in the middleweight division of kickboxing at the 2011 United States Koushu Tournament in Baltimore, Maryland.

In his spare time, David likes watch the Pittsburgh Steelers. He is also an active member at Stonebriar Community Church in Frisco. David and his wife, Stacy, reside in Frisco.





Carly Salczynski Partner and Event Services Coordinator

Carly Salczynski

Carly joined the RoughRiders in January of 2013. She graduated from Purdue University in 2008 with a Bachelors degree in Business Management and a minor in Political Science. Knowing she wanted to pursue a career in professional sports, Carly decided to attend Valparaiso University School of Law and subsequently graduated in 2011.

Carly interned with the Gary SouthShore RailCats, an independent minor league baseball team, and the Chicago Sky of the WNBA. More recently, she worked for a new independent baseball team called the Schaumburg Boomers located in the suburbs of Chicago.

Born and raised in Chicago, Carly is an avid fan of the Blackhawks, Bears, Cubs and Bulls. She enjoys hanging out with friends and family and going on long walks with her dog, Wrigley.





Scott Fults Partner and Event Services Coordinator

Scott Fults

Scott joined the RoughRiders on a full-time basis in October of 2013 after completing an internship in the operations department with the team.

Originally from Grand Rapids, Michigan, Scott attended Davenport University where he was also employed by the athletic department. He also completed an internship with USA Football.

Scott is an avid fan of the Tigers, Red Wings, Lions and Michigan State athletics and in his free time enjoys attending sporting events, watching movies, and spending time with friends and family.





Grant Nelson Graphic Design Coordinator

Grant Nelson

Grant joined the RoughRiders in February of 2013, marking for the organization a new era of loud music and bizarre staff-wide e-mails emanating from his second floor office.

Prior to coming to Frisco, Grant worked for the Madison (WI) Mallards of the Northwoods League where he made graphic design contributions and worked in the stadium control room. He was known to zip line to the stadium as a giant duck and also galavanted about as the "green man" who appared on Jimmy Kimmel Live. Grant attended Mizzou before transferring to Carroll University in Waukesha, WI.

In his free time, Grant enjoys playing hockey, rock climbing, cooking, training for the Chicago Marathon and traveling.





Ticket Sales

Andy Benedict Director, Group Sales

Andy Benedict

Andy joined the RoughRiders in August of 2009.

Born in Omaha, NE then later moved to Naperville, IL and finally made it to the great state of Texas in 2000 where he attended Hebron High School. He and his wife Denise currently resides in Frisco, TX.

Andy is a graduate of the University of Texas at San Antonio with a degree in Marketing.

While pursuing his degree he pitched for the Roadrunner baseball team. In his free time, Andy enjoys playing golf and going to Dallas Cowboy football games.





Andrew Sidney Director, Outside Sales

Andrew Sidney

Andrew a native of East Meadow, NY joined the RoughRiders in January 2011 after graduating from Ithaca College with a degree in Sport Management and a minor in Coaching. Andrew is currently pursuing an MBA at The University of Texas at Arlington

While at Ithaca Andrew played baseball and roller hockey and also interned for the Syracuse Crunch and the Newark Bears.

Andrew is always rooting extremely hard for his New York teams the J-E-T-S, Rangers, Knicks and Mets.

He also enjoys watching movies and TV, working out, and spending time with friends and family.





Holly Scarpinato Senior Corporate Marketing Manager

Holly Scarpinato

Holly Scarpinato joined the RoughRiders in January of 2010 and graduated in May of '10 with a degree in Sports Management and a minor in Business form Texas A&M University.

While earning her degree, Holly worked for three years with the Brazos Valley Bombers a member of the Texas Collegiate League. She also participated in intramural Volleyball and Softball.

Holly was born and raised in Texas and loves being in Frisco. She enjoys working out, shopping, and attending all sporting events.





Reese Haymes Senior Corporate Marketing Manager

Reese Haymes

Born and raised in Canyon, TX, Reese started with the RoughRiders in January of 2011 after graduating from West Texas A&M University. Reese originally moved to the DFW area to pursue a career in umpiring baseball, but then was offered the opportunity to join the RoughRiders.

While not busy at work, Reese enjoys listening to music, watching movies, playing sports and cards. Due to his background in agriculture with Haymes Cattle Company, he also enjoys attending stock shows and helping others with their livestock.





Ross Lanford Senior Corporate Marketing Manager

Ross Lanford

Ross joined the RoughRiders in the Fall of 2011. He graduated from the University of Oklahoma with a BBA in Management and a M.Ed in Intercollegiate Athletics Administration.

While in school he was a sports marketing and licensing intern.

Ross enjoys playing all sports and loves the outdoors. He likes to enjoy these activities with his family and friends.





Daniel Higginbotham Corporate Marketing Manager

Daniel Higginbotham

Daniel joined the RoughRiders in December of 2011. Daniel is from Bedford, Texas and graduated from Arkansas Tech University with a degree in Business Administration with an emphasis on management and marketing. During his time at ATU, Daniel was a member of the Arkansas Tech University baseball team where he played catcher. In his spare time he enjoys running, watching ESPN and hanging out with friends.





Jeff Cambra Corporate Marketing Manager

Jeff Cambra

Jeff joins the RoughRiders for the 2012 season after graduating from Oklahoma State University with a degree in Sports Management. After spending a summer interning with the San Angelo Colts baseball team of the United League he is excited to be a part of the RoughRiders team. Jeff is very passionate about Oklahoma State University and the University of Tulsa athletics and has brought that same passion and enthusiasm to the RoughRiders. In his free time he enjoys playing basketball and softball with his friends and co workers.





Bryan Henderson Corporate Marketing Manager

Bryan Henderson

Bryan Joined the RoughRiders in June 2012 after completing his internship with the RoughRiders at the beginning of the year. Originally from Dallas Texas, he graduated from Texas A&M with a Sport Management degree in 2012. He enjoys hunting, fishing, and playing sports. He has 3 black labs; Star, Lucky, and Stelle.





David Dwyer Corporate Marketing Manager

David Dwyer

David joined the RoughRiders in October of 2012.

He moved to Frisco, TX in August 2012 with his wife Michelle and dog Ajax after Michelle took a job at Prince of Peace Christian School in Carrollton. There she works as a middle school teacher and high school volleyball coach.

Before moving to Texas, David earned his Masters in Business Administration from Concordia University Chicago where he also earned undergraduate degrees in Business Management, Marketing and a minor in Sports Management. While completing his degrees, David was a member of the football team where he was a 3 time All-Conference Noseguard for the Cougars.

David was born and raised in St. Louis, MO and is a fan of all the city's sports teams. He knows it's only a matter of time before Mizzou starts their reign of dominance in the SEC and the Rams return to their former glory.





Alex Stefanescu Group Sales Coordinator

Alex Stefanescu

Alex joined the RoughRiders in January of 2013.

Originally from Bucharest, Romania, Alex moved to Charlotte, NC in 2000 with his immediate family through the Permanent Visa Lottery program. Alex attended North Mecklenburg High School in Huntersville, NC and currently resides in Dallas, TX.

Alex graduated in December 2011 with a degree in Communication Studies with an emphasis on Public Relations from the University of North Carolina at Charlotte.

While attending UNC Charlotte, Alex interned with the Charlotte Bobcats and was heavily involved in the campus spirit group, Niner Nation Gold. Alex is a big fan of his Charlotte 49ers, Carolina Panthers, Charlotte Bobcats and San Francisco Giants. In his free time, Alex travels and attends sporting events.





Roman Crescimanno Group Sales Coordinator

Roman Crescimanno

Roman joined the RoughRiders in October of 2013. He was born and raised in Dingmans Ferry, Pennsylvania and graduated East Stroudsburg University with a B.S is Sport and Business Management.

Before coming to the RougRiders, Roman took a small hiatus and worked for his family owned and operated construction company while volunteering as a wrestling coach. Some of his previous positions include Event Operations for an LPGA tournament, Field Operations for the Scranton/Wilkes-Barre RailRiders, and Night Sales Associate for the New York Yankees.

Roman is a huge Yankees and Giants fan and agrees with Sharbel when saying they are the real New York teams. Some of his favorite hobbies include going to the gym, playing sports, meeting new people, and going to various sporting events.





Lisa Gonzalez Group Sales Coordinator

Lisa Gonzalez

Originally from a suburb of Houston in La Porte, TX, Lisa made the move to Frisco from San Angelo after joining the RoughRiders in November of 2013.

She attained her Associates of Arts degree from Navarro College. After she received her Associates she went on to receive her B.S. in Kinesiology and a Masters in Coaching, Sport, Recreation, and Fitness Administration emphasizing both Coaching and Sports Management from Angelo State University. During her time there she was a member of the Angelo State Ram Belles soccer team. Here she also served as the Graduate Assistant Soccer Coach for a year.

Lisa has experience working for Angelo State Athletics, the San Angelo Bandits arena football team, and the San Angelo Colts independent baseball team in both sales and game day operations. She is excited to join the RoughRiders sales team.

Despite her being from Houston, she loves to cheer on the Yankees and Saints. She enjoys spending time with her friends and family. In her spare time she enjoys anything involving sports, drawing/painting, and playing her guitar.





Tyler Ellis Group Sales Coordinator

Tyler Ellis

Tyler joined the RoughRiders in January of 2014 after graduating from Elon University with a degree in Sport and Event Management. During his time there he interned for the Burlington Royals, an advanced rookie league affiliate of the Kansas City Royals.

Born and raised in High Point, NC he is fan of the Carolina Panthers and the UNC Tarheels. In his free time he enjoys playing and watching sports as well as spending time with friends.





Jessica English Group Sales Coordinator

Jessica English

Jessica joined the RoughRiders in January of 2014 after graduating from California State University San Bernardino in December of 2013. She spent her first two years of college at Northwestern State University where she was a pitcher for the softball team. She received degrees in Marketing and Sports and Entertainment Marketing. While earning her degree, Jessica interned with the High Desert Mavericks, Single-A Advanced Affiliate of the Seattle Mariners.

Jessica was born and raised in Yucaipa, California, but has always wanted to live in Texas. She is a huge fan of the Pittsburgh Steelers and Cincinnati Reds, but her all time favorite pitcher is Nolan Ryan. She enjoys working on her fitness, watching football and baseball, and attending sporting events.





Kayla Lara Group Sales Coordinator

Kayla Lara

Born and raised in San Antonio, Tx she headed up to the Panhandle in 2009 to attend Texas Tech University. Kayla graduated from Texas Tech in 2013 with a Bachelor of Arts in Public Relations.

While attending Tech, she served as a member of President's Select, an elite student ambassador program representing the Offices of Admissions, Athletics, and the President. During her tenor, Kayla recruited athletes for Mike Leach, Tommy Tuberville, and Kliff Kingsbury.

Along with Kayla's involvement in multiple student organizations, she served as a Social Media Expert for AT&T, Seagull Institute, and Wilk's Broadcasting. On her time off, Kayla enjoys attending music festivals, watching college football, and playing outdoors with her dog Darla.





Garrett McGregor Group Sales Coordinator

Garrett McGregor

Garrett joined the RoughRiders in January of 2014 after completing his degree in Sports Management at the great Oklahoma State University.

Garrett was born and raised in Allen, TX. He is a huge Dallas Cowboys and Dallas Mavericks fan. In his free time he enjoys playing basketball, eating unhealthy foods, and working out.




Garrett Randle Group Sales Coordinator

Garrett Randle

Garret joined the Roughriders in January 2014 and graduate in August '13 with a master's degree in journalism from the University of North Texas.

Before attending UNT, Garret attended Northwood University where he pitched for the Knights and was part of two conference championship teams. While pursuing his degree in Entertainment and Sports Management at Northwood he earned Academic All-American honors, and won the National Association of Intercollegiate Athletics "Champion of Character" award.

Garret was born and raised in Irving, Texas. In his free time he enjoys working out, reading, and coaching baseball.



Logan Brown Inside Sales Representative

Logan Brown

Logan joined the RoughRiders in February of 2014 and is a graduate of Texas Tech University with his Master's degree in Sports Management.

While pursuing his bachelor's degree in Exercise & Sport Sciences, Logan played baseball for Texas Tech University. Following his playing career, he was the baseball graduate assistant coach while pursuing further education.

Logan was born and raised in Harlingen, Texas. In his free time, he enjoys coaching baseball, snowboarding, and playing golf.




Kasey Carlock Inside Sales Representative

Kasey Carlock

Kasey, a Texas native, joined the RoughRiders in February of 2014.

She received her Associates of Science Degree and then transferred to Henderson State University where she then received her BBA in Business Management. She played collegiate softball as a pitcher for 4 years and earned All Region and All Conference Honors.

In 2012 she interned at the University of North Texas in the marketing/promotions for the athletic department. The sports industry is where her passion is.

She is a big military supporter, movie fanatic, and loves sports.





Monica Man Inside Sales Representative

Monica Man

Monica joined the RoughRiders in Febuary of 2014.

The Joshua, TX native is a graduate of Tarleton State University in Stephenville, TX. There she earned her B.S. in Kinesiology with a minor in Communication.

While at Tarleton, she was an Intramural Supervisor for TSU Recreational Sports and a member of several student organizations on campus.

In her free time, she enjoys spending time with her family and friends, shopping, music, watching her brother's baseball games and anything else sports related.




LaKeisha James Inside Sales Representative

LaKeisha James





Matt Martin Inside Sales Representative

Matt Martin





Ticket Office

Jason Brayman Director of Ticket Operations

Jason Brayman

Jason Brayman, Director of Ticket Operations joined the RoughRiders in January 2011.

Jason graduated from Mitchell College in the fall of 2006 with a Bachelor's Degree in Sport Management. He began his career in sports as a Ticket Office Intern with the Portland Sea Dogs (AA Affiliate of the Boston Red Sox) in 2006. He has also served in ticket sales and operations positions with the Bridgeport Bluefish, Portland Pirates, Maine Red Claws, and Macon Pinetoppers.

Jason is originally from Mystic, CT and currently resides in Frisco.




Kyle Kahn Ticket Operations Coordinator

Kyle Kahn





Scott Arnold Director of Operations


Scott Arnold, Director of Operations, a native of Southern California. Scott moved to Texas in 1997. Scott began working for the RoughRiders in 2003 as a Game Day staff member.

Scott has since worked various jobs with the RoughRiders. He has helped run Security and assisted in all aspects of stadium and team operations.

In his free time, Scott enjoys spending time with his two children, Kaila and Jake.




Alfonso Bailon Director of Maintenance

Alfonso Bailon




Gustavo Bailon Maintenance Manager

Gustavo Bailon




David Bicknell Head Groundskeeper

David Bicknell

David Bicknell, Head Groundskeeper, joined the RoughRiders in the fall of 2007. David oversees the conditions of the field here at beautiful Dr Pepper Ballpark.

After earning a bachelors degree in agronomy from Texas A&M University, David went on to work for the Texas Rangers on their grounds crew and later the San Antonio Missions as their field superintendent. David is a Dallas native and enjoys spending time with his family and friends.




Ben Blankenship Sr. Director of Food & Beverage

Ben Blankenship

Ben Blankenship joined the RoughRiders in October of 2012 as the team's Senior Director of Food & Beverage through Professional Sports Catering.

Ben was hired by PSC in 2004 and spent four years in Montgomery, AL with the Montgomery Biscuits before moving on to open up PSC accounts in Savannah, GA, Quad Cities, IA and Laredo, TX. Originally from the Charlotte, NC area, Ben graduated from Clemson University in 2003 with a Sport Marketing degree. Although he dedicates most of his time at work, Ben makes sure to allow time for friends, his family in NC and traveling the world.

He has recently taken up an interest in distance running and is participating in his second marathon this November in Las Vegas.




Kirk Hansen Executive Chef

Kirk Hansen

Kirk Hansen joined the RoughRiders in November of 2012 as the team's Executive Chef through Professional Sports Catering.




Gregg Kraly Concessions/Warehouse Manager

Gregg Kraly

Gregg Kraly joined the RoughRiders in November of 2012 as the team's Concessions Manager & Warehouse Manager through Professional Sports Catering.

A Chicago area native, Gregg is a big Chicago sports fan but is truest to his Cubs. He graduated from Olivet Nazarene University with a BS in Sports Management. He spent two seasons working in baseball prior to joining the RoughRiders

Gregg is excited about working in Frisco at Dr Pepper Ballpark and enjoys spending as much time as possible with his wife.





Dustin Alban Vice President of Accounting & Finance

Dustin Alban

Dustin Alban, Vice President of Accounting & Finance, joined the RoughRiders in September of 2006.

Dustin is a CPA with public accounting experience who began his career with KPMG where he participated in the audits of a wide variety of clients in varying industries including professional sports, telecommunications, retail, and home security.

Following his time at KPMG, Dustin worked as a senior associate at PricewaterhouseCoopers where his worked was mainly focused in the energy sector.

A Plano, TX, native, Dustin graduated from Baylor University with a BBA and a Masters in Accountancy. Dustin enjoys watching Baylor sports, Rangers baseball and Mavericks basketball.

Dustin and his wife Courtney currently reside in McKinney with their children Hannah, Lauren and Grant.




Broadcasting & Media Relations

Alex Vispoli Manager, Broadcasting & Media Development

Alex Vispoli

Alex Vispoli, Manager of Broadcasting and Media Development, joined the RoughRiders in March of 2012. Alex serves as the "Voice of the RoughRiders" on radio and television and is the primary liaison between the team and the local media. He also coordinates the RoughRiders' Speakers Bureau.

Alex joined the 'Riders after spending two years as the Director of Media Relations and broadcaster for the Winston-Salem Dash, the Advanced-A affiliate of the Chicago White Sox. While with the Dash, Alex coordinated the media coverage of the opening of BB&T Ballpark, a newly constructed $48 million baseball facility. He has also broadcast baseball for the Dayton Dragons (Reds, Midwest League), Lynchburg Hillcats (Pirates, Carolina League), and Salem Avalanche (Astros, Carolina League).

Alex has experience in college sports, spending four seasons as a studio host and producer at IMG College (formerly ISP). In his time with IMG, Alex anchored the football and basketball broadcasts on the Georgia Tech, Florida State, and Kent State radio networks. He also hosted coverage of the Big East and ACC Men's Basketball Tournaments and broadcast women's basketball for Wake Forest University.

A native of Andover, Massachusetts, Alex graduated from Syracuse University and Phillips Academy Andover. He currently lives in Frisco.




Game Entertainment

Gina Pierce Director of Game Entertainment

Gina Pierce

Regina Lyn Pierce (Gina) joined the RoughRiders in January of 2009. She spent four years as the on-field emcee at Dr Pepper Ballpark before becoming the team's Director of Game Entertainment in February of 2013.

Gina was born and raised in Katy, TX and moved to Dallas in 2003. Along with the RoughRiders, she has represented 1310 The Ticket, ESPN, the Dallas Cowboys Event Presentation Staff and you might have even heard her on a commercial here or there. She loves that Dallas has been very good to her and she is proud to call it home!

Gina loves to dance, enjoys all kinds of music, shooting pool, and her dream vacation is a Mediterranean cruise.