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Below is an advertisement.

Sponsorship Opportunities

Marketing Opportunities

The Johnson City Cardinals are one of the marquee entertainment desitnations in the Tri-Cities region, and the team averages over 40,000 fans per season! Want to get your company involved at the ballpark? There are tons of options, and the Cardinals are known for their unique partnerships. Below are just a few ways you can get involved:

Ballpark Signage

Outfield Banners: (8' x 16') & (16' x 44')

Put your business or message in front of thousands of fans at Cardinal Park. One of the most visible signage options available. Your billboard can be custom designed to best get your business in front of our fans. All signage is visible for all other events held at Cardinal Park throughout the year, including the off-season. Additional exposure is gained from local media covering the J.C. Cardinals.

Concourse Banners: (4'x6')

Located along the fencing and walls of the main concourse, concourse banners are the first thing fans see when they enter the gate, and the last thing they see at the end of a great night at the ballpark. All concourse signage is located in the "high traffic" areas of the ballpark which include the concessions area, merchandise booth, and restrooms.


Print Advertising

Souvenir Program

Each Year the Johnson City Cardinals make available a souvenir program that includes feature stories, team records, stats, lucky signatures and rosters. Handed out free at every game, the program provides immediate and long term value as a Johnson City Cardinals souvenir item. Ad sizes range from full page to 1/4 page and are available in full color. Approximately 15,000 are give out each year!

Pocket Schedules

The most requested printed item available with over 40,000 printed and distributed, Pocket schedules get your logo in in front of potential customers and in hundreds of wallets, refrigerators, and bulletin boards in Johnson City and surrounding communities.

Ticket Backs

Advertise your business on the back of every Johnson City Cardinals ticket distributed during the season. Great way to provide a coupon to a large group in the local area.


Promotional Options

On-Field Promotion

Let you business brand interact directly with the fans with a between innings promotion at each J.C. Cardinals home game. Contestants can compete in a game or competition on the field to win a prize selected by your business. Examples include "Tennessee Lottery Musical Chairs" and "Little Caesars Pizza Dance."

Fan Give-Away Item

Build awareness for your business with a fan give-away item such as a t-shirt or team bobblehead. Your give-away item can act like a walking billboard in the community.

Entertainment or Special Event Sponsorship

Your business can sponsor a special event at a J.C. Cardinals game such as a pregame concert of Fireworks night. Always fan favorites, these events allow your business to obtain increased publicity on a special and memorable night at TVA Credit Union Ballpark.


Package Opportunities

Boyd Sports and the Johnson City Cardinals are eager to work with new businesses and organizations to create a new and unique marketing opportunities at TVA Credit Union Ballpark. We are always willing to create a custom partnership "package" that fits your needs.