Laurence M. Baer
Laurence M. Baer joined the San Jose Giants Board of Directors in 2012. He is currently the president and CEO of the San Francisco Giants. A fourth generation San Franciscan with impeccable credentials in the world of marketing, television, film and politics, Baer has gained a national reputation as one of professional sports' leading visionaries. A limited partner of the Giants' ownership group, he was named team president October 1, 2008, replacing Peter Magowan in this role upon his retirement. In Baer's second full year in this role, the Giants electrified the community and the baseball world-winning the franchise's first World Series in San Francisco.
After having served as executive vice president since December 1992, Baer was named chief operating officer of the franchise in May 1996. In that same year, he was named president of the China Basin Ballpark Corporation (CBBC), a private entity formed by Giants investors to finance and build the new ballpark, which opened in April 2000. Under his direction, the Giants opened Pacific Bell Park to widespread acclaim and sold 3,244,320 tickets, shattering the all-time club attendance record by more than 650,000. The new ballpark enjoyed rave reviews as one of the "best ballparks ever built," and Baer joined then-team president Peter Magowan in being honored with throwing out the first pitch at the park's historic Opening Day, April 11, 2000.
The San Francisco Lowell High School graduate was the driving force behind every phase of the ballpark project, including the park's original design by HOK Sports; the successful voter campaign in March 1996; the subsequent private financing package that featured the highly successful Charter Seat program; the unprecedented drive to secure a record 28,000 full-season ticket holders, and the final construction of the facility-a San Francisco landmark. The club enjoyed unprecedented support since opening the ballpark in 2000-becoming one of only four teams to exceed 3,000,000 in attendance eight consecutive years (2000 - 2007). The Giants have also been the standard bearer in all of baseball for sponsorship revenue, while branding the park as one of the most popular venues in the country for special events.
In the World Series Championship year of 2010, the Giants once again achieved this milestone, as 3,037,000 passed through the turnstiles during the regular season. The month of October featured seven sold out post-season home games, culminating in the November 1, 2010, World Series clincher in Texas. Baer and his staff worked with the City of San Francisco to stage the unforgettable Parade and Civic Celebration, attracting an estimated one million elated fans.
Baer is responsible for the overall day-to-day functioning of the San Francisco Giants organization, both on the business and baseball sides of the operation. A key leader in assembling the new ownership group and negotiating the 1992 sale which kept the Giants in San Francisco, he has been a key strategist and negotiator of the club's major transactions since that time, beginning with the Barry Bonds signing in November 1992 through the awarding of the 2007 All-Star Game. He was also a driving force in the Giants' partnership with Comcast on the new regional sports network, which debuted in 2008. Baer also negotiated the club's pact with KNTV/NBC Bay Area and its newly-expanded role with KNBR.
After earning Phi Beta Kappa honors at the University of California in 1980, Baer joined the Giants as the club's marketing director. In 1983, he left the Giants to attend Harvard Business School, followed by a four-year tenure at Westinghouse Broadcasting in San Francisco and New York. He finally returned to the Giants in December 1992 from CBS, Inc. in New York, where he had served as special assistant to the network's chairman, Laurence Tisch.
In 1996, Baer was accorded the San Francisco Distinguished Leadership Award, a highly coveted honor given to individuals who have contributed to their community and provided leadership for a better quality of life. In addition, the Giants executive received the prestigious "Sports Torch of Learning Award" by the Scopus Society of the American Friends of The Hebrew University in 1995 and the Anti-Defamation League's Torch of Liberty Award in 2001. In 2010, Baer was the featured "Person of the Year" honoree at the San Francisco Boys and Girls Club Annual Gala.
Baer serves on the Board of Major League Baseball Enterprises, which oversees national television and radio contract negotiations, national sponsorship and licensing programs as well as the overall marketing of the industry.
Baer is a member of the Board of Directors of KQED, Inc., the San Francisco Committee on Jobs, the Boys and Girls Club of San Francisco and the Bay Area Council. For many years, Baer's wife, Pam, has spearheaded fundraising efforts for San Francisco General Hospital. Baer has served as co-chairman of the Heroes and Hearts Luncheon at Union Square for the past two years, raising funds for the nationally acclaimed hospital.
Larry and Pam Baer reside in San Francisco with their four children.