LicensingThe Minor League Baseball licensing program encompasses 160 exciting team brands from the Rookie® leagues up through Triple-A®. The program, in partnership with licensing agent Major League Baseball Properties, promotes the league and its member teams; assists licensees, retailers and sponsors who want to collaborate with individual or multiple teams, and protects these valuable brands from unauthorized use. Minor League Baseball licensing offers a wide range of products and promotional opportunities for retailers through experienced licensing partners, appealing logos, and accessible team assets.
Retail sales of Minor League Baseball merchandise have more than doubled over the last 10 years. New licensing relationships and product lines have recently bolstered already positive sales numbers and set the table for another solid year over all product categories. Long time licensing partners and major national brands such as New Era Cap Company, Topps, Majestic Athletic, Nike, Outdoor Cap,'47 Brand, Bimm Ridder, Rawlings, MV Sport and Coopersburg Sports provide a solid foundation for this ever-growing program.
The success of Minor League Baseball merchandise begins at our ballparks…where more than 41.2 million fans attended games in 2012, a figure that surpasses that of the NBA, NHL and NFL. Combine national reach (teams in 43 states and 1 Canadian province) and a fan base with buying power (more than half of our fans are in the prime 18-44 age demographic and almost half have a household income of more than $75,000) with innovate and exciting team logos, and Minor League Baseball also drives retail sales beyond the ballparks. The broad appeal of creative team logos, coupled with unique promotional opportunities, can help retailers achieve their sales and marketing goals.
Sales Associate Contests
Gift with Purchase
Point-of-Purchase Material (Sample Pictured)
Print Advertising Opportunities
Retailers: For a list of our national licensees, please click here. For more information on promotional opportunities, please call (212) 931-7900 and ask for the Minor League Baseball Licensing Department.
Manufacturers: Are you interested in becoming part of Minor League Baseball's national licensing program? Do you have a new or unique product for baseball fans? To discuss the opportunities available as a Minor League Baseball licensed manufacturer, please call (212) 931-7900 and ask for the Minor League Baseball Licensing Department.