LicensingThe Minor League Baseball licensing program encompasses 160 exciting team brands from the RookieŽ leagues up through Triple-AŽ. The program, in partnership with licensing agent Major League Baseball Properties, promotes the league and its member teams; assists licensees, retailers and sponsors who want to collaborate with individual or multiple teams, and protects these valuable brands from unauthorized use. Minor League Baseball licensing offers a wide range of products and promotional opportunities for retailers through experienced licensing partners, appealing logos, and accessible team assets.
Retail sales of Minor League Baseball merchandise have more than doubled over the last 10 years. New licensing relationships and product lines have recently bolstered already positive sales numbers and set the table for another solid year over all product categories. Long time licensing partners and major national brands such as New Era Cap Company, Topps, Majestic Athletic, Nike, Outdoor Cap,'47 Brand, Bimm Ridder, Rawlings, MV Sport and Coopersburg Sports provide a solid foundation for this ever-growing program.
The success of Minor League Baseball merchandise begins at our ballparks, where more than 42.5 million fans attended games in 2015 -- surpassing that of the NFL, NBA, NHL, and MLS. Minor League Baseball provides an unmatched national footprint -- 127 MiLB teams located in top 100 U.S. DMAs -- and a fan base with strong purchasing power -- 50 percent of attendees have a household income of $75,000 or more -- that provides sales opportunities to extend outside the ballpark. The broad appeal of the creative team logos, coupled with unique promotional opportunities, can help retailers achieve their core sales and business objectives.
Sales Associate Contests
Gift with Purchase
Point-of-Purchase Material (Sample Pictured)
Print Advertising Opportunities
Retailers: For a list of our national licensees, please click here. For more information on promotional opportunities, please call (212) 931-7900 and ask for the Minor League Baseball Licensing Department.
Manufacturers: Are you interested in becoming part of Minor League Baseball's national licensing program? Do you have a new or unique product for baseball fans? To discuss the opportunities available as a Minor League Baseball licensed manufacturer, please call (212) 931-7900 and ask for the Minor League Baseball Licensing Department.