McLean, VA, February 24, 2010 - The Goldklang Group,
a sports entertainment consulting and management firm that provides operational
consulting and management services in all areas relating to sports franchise and
event acquisition, promotion and operation, has selected XCO Springboard, a
smartphone application and Content Management System for all of the company's
minor league baseball teams. The Charleston RiverDogs, Hudson Valley Renegades,
St. Paul Saints, and Fort Myers Miracle will now be able to connect directly
with their fans to share powerful content and create unique experiences using
the XCO SportsLink mobile technology.
The XCO SportsLink solution includes a comprehensive, simple to use, content management system, analytics, and technology services that will enable the Goldklang Group to create and manage content for these four teams so that fans can easily download dynamic applications to their smartphones. All content will be available through a cell carrier or Wi-Fi network connection to a fan's smartphone. By extending its presence to smartphones, the Goldklang Group is enabling their fans access to information on their favorite team anywhere, any time.
"By offering the XCO SportsLink solution, we are using the newest technology to give our fans access to an application that provides customizable content including inside news and information about our teams, the ability to take advantage of special promotions, participate in social networks, and a wide range of additional features when they download the application," said Tyler Tumminia, Vice President of Marketing and Operations for the Goldklang Group. "We pride ourselves on being one of the premiere ownership groups in the sport, and by being first in MiLB to develop a fan application, we remain true to our objectives."
With the XCO SportsLink solution, the RiverDogs, Renegades, Saints, and Miracle fans will be able to enjoy a wide range of custom content including video, images, commentary, promotions, and links including access to BYOFTV.com. The marketing initiative, called "Be Your Own Fan," also provides fans with unparalleled access to roster updates, real-time statistics, and "inside the club house" information for an incomparable team-to-fan encounter.
Initially, the "Be Your Own Fan" marketing initiative includes an iPhone™ "app" which will be available to fans early in the season, and will be followed by applications for BlackBerry ™ and other smartphone platforms in the future.
"We are very pleased that the Goldklang Group has selected XCO SportsLink to extend the fan experience of their teams to smartphones," said Alan Hayman, President of XCO SportsLink. "The Goldklang Group is committed to provide compelling, timely, and relevant content and features to their
fans. This is a tremendous opportunity for our company to be a part of the Goldklang Group's progressive initiative."
Promotions and internal links for sponsor partners can be published by the XCO solution for marketable and measurable ROI opportunities, creating a new and expansive platform for current and future Goldklang Group corporate partners to reach fans.
About the Goldklang Group
The Goldklang Group is a sports entertainment consulting and management firm. The Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation. (www.goldklanggroup.com).
About XCO SportsLink
XCO SportsLink (www.xcosportslink.com) is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients. XCO uses its rich
experience in software development to create innovative and effective marketing solutions across a range of organizational structures. The company was founded by former MICROS Systems, Inc. senior executives Paul Armstrong and Alan Hayman.