Church & Dwight, maker of the ARM & HAMMER™ family of products and a founding sponsor of Trenton Thunder baseball, has expanded its sponsorship to include the name of the ballpark for the next 20 years, through 2032.
"We are proud and honored to expand our current partnership with Church & Dwight and have the iconic ARM & HAMMER brand as the new name of the ballpark," said Trenton Thunder president, Joe Finley. "The pairing of the world-wide recognized ARM & HAMMER brand with the Trenton Thunder and our brand of New York Yankees Minor League Baseball is something in which the people of Mercer County and the entire region can take pride."
"We're thrilled to be entering into this long-term partnership with the Trenton Thunder," said James Craigie, Church & Dwight chairman and chief executive officer. "We look forward to continuing Church & Dwight Company's longstanding tradition of supporting our local communities by working together with the Trenton Thunder through our sponsorship of Arm & Hammer Park."
Church & Dwight, a $3.0 billion company, was founded in 1846 and is headquartered in Princeton, N.J. Church & Dwight is a leader in the household consumer products and personal care industry, with such brands as ARM & HAMMER™, Nair™, Spinbrush™, Oxi Clean™, Orajel™ and more.
The Thunder began play in 1994 and will celebrate their 20th season in 2013. Trenton is the longest tenured team and the highest level of professional baseball (Double-A) in the state of New Jersey. On Aug. 30, 2012, the Thunder and New York Yankees announced that the Player Development Contract between the two clubs has been extended through the 2022 season.
The 2013 season will begin on April 4 at Portland with the home opener slated for Thu, April 11, against Richmond. Season tickets and group outings are on sale now by calling 609-394-3300.
The Trenton Thunder, Double-A affiliate of the New York Yankees, are located in Trenton, N.J., and play in the 12 team Eastern League. The Thunder have drawn more than 7.7 million fans in 19 years, and have won the three major awards that Minor League Baseball teams can win: the Johnson Trophy for the "Nation's Best Franchise" (2005), the Larry MacPhail Trophy for Outstanding Club Promotion (2003) and the Bob Frietas Award for Long-Term Success (1998, given byBaseball America). The team has given back more than $4.7 million worth of goods, services and monetary donations through Trenton Thunder Charities, under the Grand Slam We Care Foundation umbrella. The Thunder can be found online at trentonthunder.com, at facebook.com/trentonthunder, and at twitter.com/trentonthunder and on youtube.com by searching "AATrentonThunder."