ST. PETERSBURG, Fla. -- Minor League Baseball announced today that it has signed a national sponsorship agreement with The Pep Boys -- Manny, Moe & Jack (NYSE: "PBY"), the nation's leading automotive aftermarket service and retail chain. The promotional elements, focused on Pep Boys' "Trust the Boys to get you there" theme, will be activated in targeted MiLB markets and clubs across the country this season with opportunities for league-wide expansion in future years.
"As our more than 41 million game attendees enjoy another exciting season of Minor League Baseball action, they can look to Pep Boys for all of their automotive needs while at home or during their travels," said Michael Hand, Minor League Baseball's Chief Marketing Officer and President of MiLB Enterprises. "Minor League Baseball's reach includes 160 clubs in 43 states and one Canadian Province, while Pep Boys' 800 stores can be found across 35 states in the U.S. and Puerto Rico. It's clear that this partnership successfully pairs two highly-recognized and trusted brands."
"Pep Boys is Minor League Baseball fans' one-stop resource for all of your automotive service and replacement parts needs," stated Ron Stoupa, Pep Boys' Chief Marketing Officer. "As American as baseball and apple pie, Pep Boys has been in a neighborhood near you for 93 years, and we want you to 'Trust the Boys to get you there' when getting your vehicle road-trip ready to attend the games, both near and far," added Stoupa.
Pep Boys will be a "proud partner" of each participating club and activate various in-stadium elements from April through the beginning of September; including, signage, on-field promotional activities, video board messaging, public address announcements, print advertisements and couponing.
"The histories of both Minor League Baseball and Pep Boys date back to the early 1900s, and through the years, both have become staples with the American family," added Hand. "We're enthusiastic about the growth potential of this partnership and bringing the Pep Boys' brand to a greater number of MiLB teams and fans in the near future."
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Fla., is the governing body for all professional baseball teams in the United States, Canada, Venezuela and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2013, Minor League Baseball attracted more than 41 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information about Minor League Baseball, visit www.MiLB.com.
About Pep Boys
Since 1921, Pep Boys has been the nation's leading automotive aftermarket chain. With more than 7,500 service bays in 800 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.pepboys.com.