FRISCO, Texas (March 16, 2017) - We Are Baseball, the cutting-edge collaboration and celebration of baseball and technology, will be coming to Dr Pepper Ballpark, home of the Frisco RoughRiders, beginning on April 5. For only 10 days, baseball fans in North Texas will have the unique opportunity to expand their baseball experiences with a special visit to We Are Baseball featuring baseball and technology integrations interwoven into the exhibits such as virtual reality (VR), an original IMAX® movie and specially curated artifacts from The National Baseball Hall of Fame and Museum in Cooperstown, N.Y.
We Are Baseball's general public tickets for the Dr Pepper Ballpark experience go on sale Wednesday, March 22 at 10 a.m. exclusively via the Tour's official website powered by MLBAM, HallofFameTour.com. We Are Baseball and the Hall of Fame Tour will be located in the parking lot directly south of Dr Pepper Ballpark and open daily (10 a.m. - 7 p.m.) from April 5-14. Opening Day for the RoughRiders is Thursday, April 6 at 7:05 p.m. and the first homestand runs through Tuesday, April 11.
MLBAM partnered with VR company Jaunt to give fans up close and personal experiences of being present next to the game's brightest stars, on field, in the dugout and even in the clubhouse. Through content filmed by MLBAM during the dramatic 2016 Postseason, Jaunt will present an emotionally-charged storyline featuring behind-the-scenes access, exclusively shot in VR, to the most meaningful moments from the very first clinch all the way through the final out of the World Series - and even the championship parade through Chicago.
VR - HOME RUN DERBY
In addition to the VR narrative-based experience of the 2016 Postseason, fans visiting We Are Baseball at Dr Pepper Ballpark will be among the first to play MLBAM's newest mobile video game - Home Run Derby. This VR game, the first developed by any professional sports league and originally released in December, allows fans to compete in the Home Run Derby using VR technology with unparalleled 3D environments featuring eight iconic ballparks.
New to We Are Baseball in 2017, "Squaring Up" will be special interactive sessions with prominent figures in baseball and entertainment, including Hall of Famers. These hour-long sessions will feature a live interview, followed by a Town Hall style conversation with the studio audience. Seating will be very limited and will be first come, first served until the theater is at capacity (150 seats). All sessions will be archived and available on HallofFameTour.com. A schedule of guests will be released at a later date.
Showing in a first-of-its-kind mobile IMAX® theater will be an original IMAX® film, immersing fans into the past, present and future of baseball with never-before-seen content and historical footage. Thomas Tull and Tom Werner produced the film.
ARTIFACTS AND TECHNOLOGY
One-of-a-kind artifacts have been curated by baseball historians and are exhibited in unprecedented ways through state-of-the-art technology. This dynamic, customizable and sharable traveling exhibit will allow fans to "experience" the stories, traditions and stars that make up baseball's past and present like never before - from the game's greatest luminaries - including the cap worn by Jackie Robinson during the 1955 World Series, the bat used by Bobby Thomson to hit a walk-off home run in the 1951 regular season playoffs, mitt worn by Yogi Berra during Don Larsen's Perfect Game in 1956 and the ball hit by Babe Ruth for the 714th and final home run of his career in 1935.
Technology will be interwoven into the experience like never before. Examples include:
· History Selfie: Fans can put themselves right into some of baseball's most iconic moments and share the selfie with friends, family and followers via social media
· Hall of Fame Plaques in HD: Scroll through an interactive experience of the Hall of Fame plaques for every Cooperstown inductee
· Personal Plaques: Using touch screen technology and high resolution cameras, fans can take their own photos, creating a personal Hall of Fame replica plaque while crafting their own Hall of Fame stories
Ticket prices for We Are Baseball are as follows: $17 (Adult) and $5 (Youth ages 5-17). In addition, college student/military/senior citizen with ID are $10 and children under 4 are admitted free of charge. All tickets purchased are subject to a convenience fee.
The global leader in licensed sports apparel and official MLB digital commerce partner, Fanatics will operate a pop-up We Are Baseball retail store, providing an array of officially licensed gear and customized products. Fans attending the experience can shop a wide selection of merchandise and Baseball Hall of Fame throwback designs, while also sifting through Cooperstown memorabilia and collectibles. Fans unable to visit in person will be able to showcase their passion and pride by shopping all Hall of Fame Tour merchandise online at mlbshop.com and fanatics.com.
IMAX® is a registered trademark of IMAX Corporation.
We Are Baseball was developed with content provided by The National Baseball Hall of Fame and Museum and through a partnership with IMAX Corporation, MLBAM, Boston Red Sox chairman Tom Werner, CAA, and United Talent Agency, along with Grand Slam Productions.
About the RoughRiders
The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The team was founded in 2003 and has finished first among all Double-A franchises in attendance in each of the last 12 seasons (2005-2016). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg and Scott Sonju. The new ownership group, together with the city of Frisco, has spearheaded numerous major franchise improvements over the past two seasons, investing more than $7 million in a wide array of facility upgrades and improvements, including a new state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store, and the newest and biggest creation, the 174-foot Choctaw Lazy River. The upgrades made prior to the 2015 season earned the Riders and the City of Frisco "Best Ballpark Renovation" of 2015 by Ballpark Digest. The same publication also honored the Choctaw Lazy River as the best ballpark improvement over $1 million for the 2016 season. More than 140 former RoughRiders players have gone on to play Major League Baseball, including All-Stars Chris Davis, Adrian Gonzalez, Ian Kinsler, and Nelson Cruz, as well as current Rangers stars Elvis Andrus, Rougned Odor, and Nomar Mazara. For more information on the Frisco RoughRiders and Dr Pepper Ballpark, please visit RidersBaseball.com or contact Art Garcia at AGarcia@RidersBaseball.com or Ryan Rouillard at RRouillard@RidersBaseball.com.