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Express, ESPN Radio agree to deal03/10/2010 2:00 PM ET
Round Rock Express
ROUND ROCK, Texas -- Ryan-Sanders Baseball CEO Reid Ryan announced Wednesday an agreement between the Round Rock Express and Border Media out of Austin. The five-year deal makes 104.9, The Horn (KTXX-FM) ESPN Austin the flagship station of the Express. All Round Rock games will be aired on The Horn beginning this season.
"We are extremely excited about this agreement," Ryan said. "This gives us a major outlet on a powerful and regionally known FM station with a wide broadcast range. We have worked with The Horn through the years, and we're happy to expand our relationship."
The Horn currently covers the entire Austin-Round Rock-San Marcos metropolitan area, the nation's 36th-largest Metropolitan Statistical Area with a population of 1.65 million. It also reaches Marble Falls, Canyon Lake and north New Braunfels.
Mike Capps returns for his 11th season as the play-by-play voice of the Express; he is joined in the radio booth by color analysts and former Major Leaguers Kirk Dressendorf and Kelly Wunsch. Live audio will be streamed on "The Horn" website as well as at www.RoundRockExpress.com.
However, the agreement covers more than just broadcast of games. The Express also will have a presence on the Bud Light Morning Rush with Erin Hogan and Dan Neil with a weekly 15-minute segment in which Express players and front-office staff will discuss upcoming games and promotions.
"When we launched Central Texas' first and only FM sports talk station last November, our priority was to bring the best live, local sports talk and local sports play-by-play to the air waves," Border Media Vice President Jerry Del Core said. "This partnership with the Express is a major step toward doing that. The Ryans and the Express have become part of the fabric of Central Texas. We are thrilled to carry the games and bring baseball to the FM dial for the next five seasons."
The Express opens the 2010 season April 8 with a four-game series at New Orleans, followed by a four-game series at Oklahoma City. Round Rock's first home series is April 16-19 against New Orleans.