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Fisher Cats Named Eastern League's Best for Promotional Effort & Community Involvement for Third Straight Year
10/20/2010 3:18 PM ET

Manchester, NH- The New Hampshire Fisher Cats, Double-A affiliate of the Toronto Blue Jays, have been named the Eastern League's top team for most outstanding promotional effort, community involvement and overall operation for the third consecutive year, earning the league's nomination for Minor League Baseball's prestigious Larry MacPhail Promotional Trophy.

Danielle Matteau, the Fisher Cats Director of Public Affairs, has been awarded the league's nomination for the Rawlings Woman Executive of the Year Award for the third straight season. The Rawlings Woman Executive of the Year award is given out annually to one woman who has made an outstanding contribution to her club, league or to baseball. 

The MacPhail Trophy and the Rawlings Award winners will be recognized at the Baseball Winter Meetings in Orlando, FL on Monday, December 6.

"We are truly honored to receive the Eastern League's nod for this tremendous award for a third consecutive season," said Fisher Cats President Rick Brenner. "With so many deserving teams in the league vying for this honor, we are humbled to again be recognized for the hard work and commitment our staff put forth all year long."

During the 2010 season, the Fisher Cats welcomed a total of 391,472 fans to regular season and playoff games at Merchantsauto.com Stadium, including 14 standing-room-only crowds. August saw the highest monthly attendance in the team's history with 110,285 fans enjoying Fisher Cats games.  

The team continued its work off the field as well. Since 2006, the team has helped to generate over $1.6 million for the community. The Fisher Cats Reading Challenge, presented by the Community College System of New Hampshire, saw an all-time high in participation, with over 21,000 New Hampshire and Massachusetts students learning the importance of reading outside of the classroom. The Granite State Baseball Dinner, presented by Northeast Delta Dental, enjoyed another record-breaking year raising $158,504.38 for the Children's Hospital at Dartmouth, the Ted Williams Museum and the Fisher Cats Foundation, a charitable organization that provides scholarships for New Hampshire and Massachusetts college-bound high school seniors.

Matteau makes significant contributions to the team's day-to-day operations, holding a key role in marketing, promotions, business operations and community relations. She spearheads the club's successful internship program, oversees the game presentation, directs the team's marketing and community relations strategies and serves as a leading corporate advertising executive.

"We are very proud of Danielle for earning our league's nomination for the Rawlings Woman Executive of the Year Award for a third straight season, and we offer our most heartfelt congratulations to her," said Brenner. "It is no accident that her individual honors have coincided with our team awards, as her leadership and performance have been integral to our overall success."

Matteau's honor headlines the list of accolades for the front office over the past year, which included Fisher Cat Head Turf Manager Shaun Meredith winning the 2010 Diamond Pro Turf Manager of the Year  Award for the Eastern League; Fisher Cats President Rick Brenner being named Ballpark Digest's Executive of the Year following the 2009 Season and the club being recognized as the 'Best Sporting Event to Take a Client' in the NH Business Review's Best of Business (BOB) Awards for the third straight year.

New Hampshire Fisher Cats Full- and Half-Season Tickets for the 2011 All-Star Season are on sale now, and tickets to the 2010 Granite State Baseball Dinner, presented by Northeast Delta Dental, scheduled for Saturday, November 20, are also on sale by calling (603) 641-2005 or visiting www.nhfishercats.com.


This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.