Print  Print © MLB Advanced Media, L.P. All rights reserved.


Register for Bypass Lane and Avoid the Line
03/29/2011 3:50 PM ET
Make sure to register for Bypass Lane prior to your trip to Coca-Cola Park to enjoy hassle-free, line-free food and beverage ordering directly from your Smartphone! Bypass Lane is now available for iPhone, Android and Blackberry Smartphone users!

Bypass is a ground-breaking technology that allows fans to order and pay for food, drinks and more on their Smartphones. Fans can use Bypass by downloading the mobile app (available on iPhone, Android and Blackberry) or navigating to www.bypasslane.com on their Smartphone’s (Android, Blackberry OS6, Dell mobile devices, iPhone, Palm mobile devices among others).  Bypass is also integrated within the IronPigs’ iPhone and Android-based applications developed by Critical Technologies Group (http://www.ctgweb.biz).

Through Bypass, fans are given the opportunity to view full food and drink menus of select concessions stands in the vicinity of their seats and are able to place orders by paying with a credit card using Bypass' secure payment platform.  When the order is ready for pickup, a text message is sent to the fan from the nearest Bypass Lane.  Fans can then avoid the line by using the exclusive Bypass Lane at the designated pick-up areas located at the concession stands.

“We, as an organization, are constantly seeking new ways to improve the overall experience of attending an IronPigs game at Coca-Cola Park,” remarked IronPigs General Manager Kurt Landes. “The Bypass Lane is so easy and so convenient that we believe it will be a true game-changer for our fans.” 

Added Bypass President Brandon Lloyd: “We are excited to introduce Bypass to the most popular baseball and entertainment venue in Minor League Baseball.  We share a common goal with Coca-Cola Park and the Lehigh Valley IronPigs to continuously enhance the fan experience.”

Bypass has been extremely popular during the first two months of the season, with over one thousand orders having already been placed. Recently, the IronPigs add a brand-new Field Level Bypass Lane to deal with the demand. In total, there are five Bypass Lanes (four on the Field Level and one on the Club Level) at Coca-Cola Park. There is a 99-cent convenience fee levied to each order. 

Bypass has steadily gained traction and is now available in a wide variety of sports venues throughout Major League Baseball, Minor League Baseball, the NHL, the NBA and the collegiate ranks. Aside from the IronPigs, Bypass’ current partners also include the Texas Rangers, Milwaukee Brewers, Phoenix Coyotes, Carolina Hurricanes, Dallas Mavericks and the University of Texas, among others.

Register for your free account today at www.bypasslane.com take advantage of a brand-new way to order food and beverages at Coca-Cola Park! 

Named Ballpark Digest’s “Ballpark of the Year” in 2008, Coca-Cola Park continues to be received with an unmatched level of excitement and fanfare in the Lehigh Valley and surrounding regions.  Since 2008, the IronPigs have now drawn 1,889,273 fans to the foremost baseball and entertainment venue in the Minors.  9,227 fans frequented Coca-Cola Park per game in 2010, making the highly-acclaimed venue the most visited in all of Minor League Baseball.

Bypass is a mobile ordering and payment solution for public venues and campuses. Bypass empowers fans and consumers to skip the line, not the game by ordering concessions using their Smartphone. Headquartered in Austin, TX, the company’s experience in food service, transactions, and development equips the Bypass team to create the premier mobile solution for the fan, venue, team, and concessionaire. Bypass was created to enhance the fan experience through innovations in technology and consistent, trustworthy execution. For more information on Bypass, please visit www.bypasslane.com.


This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.