The best sports family entertainment experience and value in Western New York will continue to have a home at Coca-Cola Field as the Buffalo Bisons announced their entire 2013 Promotional Schedule. A summer filled with exciting events and great giveaways will begin on Opening Day, Thursday, April 4 against the Rochester Red Wings (2:05 p.m.)

The 2013 season will be the Bisons 128th season of professional baseball in Buffalo.

"We cannot wait to start a new era of Bisons Baseball at Coca-Cola Field on Opening Day," said Mike Buczkowski, Bisons Vice President/General Manager. "Our jam-packed promotional schedule for the upcoming season will be the perfect complement to all the exciting changes our franchise has made this winter."

Each fridaynightbash!® Game Gets its Own Theme
In 2013, no two fridaynightbash!® games will be the same. That's because each fridaynightbash!®, presented by Seneca Niagara Casino & Hotel, will come with its own unique theme. Fans will be encouraged to come dressed in their grooviest outfit on Disco Night (May 24) or bust out their comfy clothes on Pajama Jam Night (August 9). There will be tributes to our area's great volunteers on Salute to Service Night (May 3) and to the country's top celebrities on Hollywood Night (August 16). Other fridaynightbash!® games include Zombie Night (June 7), Summerbash! (June 21), Christmas in July/Toy Drive (July 19) and Mascot Racing Night (August 23).

After a smashing debut last season, the Bisons will continue their popular Bisons Happy Hour before fridaynightbash!® games starting in May. The gates will open two hours early so fans can enjoy 14 oz. Flying Bison craft beers for only $2.00 from 5:00 p.m. - 6:30 p.m. as well as great food specials from BW's Barbeque. There will be live entertainment on the dugouts, special features on the BisonsTV HD Scoreboard and live batting practice on the field.

Of course, every fridaynightbash!® doesn't end until a spectacular post-game Fireworks show.

The KeyBank Independence Eve Celebration with the Buffalo Philharmonic Orchestra and Chorus
Every Bisons promotional schedule must begin with one special night. In its 19th season, the KeyBank Independence Eve Celebration with the Buffalo Philharmonic Orchestra and Chorus and the Largest Fireworks Show of the Year is a celebration of everything that makes this country great. Our nation's pastime played before a post-game concert with stirring military tributes. This year's edition is set for Wednesday, July 3 (6:05 p.m.) against the Rochester Red Wings.

The Star Wars Night Saga Continues on June 22
The Star Wars Night tradition at Coca-Cola Field has swept Western New York as fast as the Millennium Falcon itself. Now in its 6th season, Star Wars Night has become a must-attend event for fans of all ages. There will be character appearances before the game and an epic battle between the Jedi Knights and the Dark Side during the Bisons game against the Durham Bulls. The Herd will once again wear customized uniforms that will be auctioned off to benefit the American Heart Association.

Giveaways Feature Exciting New Team Logo
This off-season, the Bisons introduced a new team logo that celebrates the team's past as well as its exciting future. When the games start at Coca-Cola Field, the team will give fans several great chances to get their hands on the great new design. Logo Beach Towel Giveaway Night is on May 23 with Bisons Youth Home Jersey Night on May 26. A new twist on the team's annual Play Catch on the Field event is that July 14 will be Father/Daughter Day with a Logo Softball Giveaway. The Bisons annual Logo Cap Day, presented by the New Era Cap Co. is July 21 and there will be a Logo School Supply Giveaway on Back to School Day on August 25.

Celery Bobble Head, Niagara Falls Replica also in Giveaway Schedule
She may not have won a race in two years, but there's no doubt who's won over the hearts of Bisons fans. Celery will have her day in the sun on Celery Bobble Head Giveaway Night, presented by ROAR Logistics, on August 3. The team's popular Local Landmark Replica Series continues with a Niagara Falls Replica Giveaway on August 15, presented by NAPA Auto Parts. A season of giveaways begins right on Opening Day as the Bisons' 2013 debut on April 4 will include a Magnetic Schedule Giveaway. There will also be a New Era Blue Jays Cap Giveaway on July 13 as the Bisons celebrate their new major league partner on Blue Jay/Canadian Night. All giveaways in 2013 will be to the first 3,000 fans through the Swan St. Gate.

Pirate Night, Turn the Park Pink, School Kids Day Highlight Amazing Summer
The 26th season of Bisons Baseball at Coca-Cola Field is loaded with amazing dates that will give fans of all ages plenty of great games to choose from. As many as two kids will be admitted for FREE with the purchase of an adult ticket on Kids Weekend (April 12-14), presented by Anderson's Ice Cream. Foul Ball Night, where each foul can earn you a great prize, is May 18 and Western New York United Against Drug & Alcohol Abuse will host Family Fun Day on May 19. This year's School Kids Day with 10:35 a.m. start is June 6 and Youth Baseball Day will be June 23.

Bring your canine companion in for FREE on Dog Day at the Ballpark on May 25 with Recycling Day, presented by Twin Village Recycling, set for June 5. Celebrate Western New York's amazing history on Heritage Night on July 6 or help Turn the Park Pink on July 20 to benefit the Vera Bradley Foundation for Breast Cancer. Home Run Derby Night with fireworks is August 4, First Responders Night to benefit the 100 Club is August 8 and the team's annual post-game Family Camp Out is on August 9.

Whose autograph will you get on Mystery Ball Night (August 22) to benefit Women and Children's Hospital? Pirate Festival Night on August 28 will come complete with character appearances while Bisons fans will be able to meet their favorite players on Bisons Autograph Day on August 28.

Every Bisons season concludes with the fan-favorite Fan Appreciation Night with special giveaways every half inning and spectacular post-game fireworks show.

Daily Promotions Fill Bisons Schedule
You know every game at Coca-Cola Field is going to come complete with unparalleled value and an amazing ballpark experience. Sometimes, you just have to know what day of the week it is to know what great events are on tap.

Sunday afternoon games are once again Bisons Kids Club Sundays. Quite possibility the best deal at the ballpark, a Kids Club membership costs just $10 and include two undated flex tickets for the 2013 season, a customized t-shirt, a meet n' greet with a Bisons player and many more discounts throughout the season. On Kids Club Sundays, members receive special privileges all day, including the ability to participate in on-field games and contests as well as the chance to 'cut the line' for the post game Kids Run the Bases, presented by Tim Hortons.

All Monday games in 2013 are Markdown Mondays with an $8 ticket ($7 if purchased in advance of game day) and $1 ice cream and popcorn. There will also be a special merchandise discount on every Monday. Fans will have the chance to win amazing prizes and other concession deals based on baseball events throughout the game.

TWOsdays return in 2013 for April and May. Fans can purchase two tickets for the price of one on Tuesday April 9 and 23 and May 7 and 21. There will also be $2 concession items throughout the park.

Tuesdays evenings from June on will continue to host the popular Ethnic Festival Nights with post-game Pyrotechnics Display. The schedule includes German Night (June 4), Irish Night (June 18), Italian Night (July 23) and Polish Night (August 6).

Season tickets and ticket packages are now available at bisons.com or by calling THE-HERD (843-4373). All promotions as well as game dates and times are subject to change.

-the herd-