Sea Dogs and Bissell Brothers Introduce "Hadlock Lager"

PORTLAND, Maine — The Portland Sea Dogs, in collaboration with Bissell Brothers, are proud to announce the launch of Hadlock Lager, a brand-new American-style lager brewed specifically to enhance the ballpark experience at Delta Dental Park at Hadlock Field.

Purpose-built for the enjoyment of America’s pastime, Hadlock Lager features a starting lineup of pilsner malt, Maine-grown corn, and a touch of citrusy hops. Fermented low and slow for “extra innings” of refreshment, the beer delivers a crisp, clean, and classic profile—making it the ideal companion for cheering on the Portland Sea Dogs throughout the 2026 season.

“We are proud to have a great partnership with Bissell Brothers,” stated Sea Dogs General Manager Jesse Scaglion. “Hadlock Lager is everything you want in a ballpark beer—refreshing, approachable, and crafted with care. Partnering with Bissell Brothers, a brewery that shares such strong roots in our community, makes this launch even more special for our fans.”

The collaboration represents a natural partnership between two iconic Portland brands; both are deeply connected to the local community and the shared experience of summer nights at the ballpark.

“The Portland Sea Dogs are rooted in a lot of great memories for us at Bissell Brothers,” said Noah Bissell, co-owner and co-founder of Bissell Brothers. “So many people on our team grew up going to games at Hadlock Field and now enjoy sharing that experience with friends and family season after season. Launching Hadlock Lager feels like a true full-circle moment that celebrates how special our partnership is. This beer is crisp, classic, and absolutely built for baseball. We’re excited to be back at the park in 2026 and look forward to another great season with the Sea Dogs.”

Hadlock Lager will be available throughout Delta Dental Park at Hadlock Field beginning Opening Day of the 2026 season, giving fans a new hometown favorite to enjoy all summer long.

For more information on the Portland Sea Dogs and the 2026 season, visit seadogs.com or follow the team on social media.

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