For three decades, the Bisons famous fridaynightbash!® series marked the start of the weekend for sports fans in Western New York and Southern Ontario. Thanks to a new multi-year partnership with one of Buffalo's premier craft brewers, the good times will now officially begin with the Resurgence Brewing Happy Hour.
The all-new Resurgence Brewing Happy Hour will precede each Bisons fridaynightbash!® game starting with the Herd's May 5 matchup against the Lehigh Valley IronPigs. At each happy hour, ballpark gates will open at 5:00 p.m. (a full two hours before scheduled 7:05 p.m. first pitches) and Bisons fans will have the opportunity to enjoy Resurgence Brewing Co.'s line of truly Buffalo flavors, like their Sponge Candy Stout and Loganberry Wit. All 14 oz. beers purchased at the ballpark's Consumer's Craft Beer Corner, which also includes their Resurgence IPA, Blood Orange Siason and game-by-game special offerings, will cost just $3.00 from 5:00 p.m.-6:30 p.m. during each Resurgence Brewing Happy Hour.
Several of the great-tasting craft beers that Resurgence Brewing Co. makes at their main headquarters on Niagara St. will also be served in Pettibones Grille & Catering Center as well as in all ballpark rental suites all season long.
"The fridaynightbash!® is one of the ballpark's best traditions, and to be able to pair our popular happy hour promotion with one of Buffalo's top craft brewers was a perfect match for us," said Robert Free, Buffalo Bisons' Director of Food and Beverage. "Coca-Cola Field has become a home for great tasting craft beers, so there's no better place for fans to enjoy Resurgence Brewing Co.'s dedication to high-quality ingredients as well as flavors that are culturally significant to our area."
"We are very excited to partner with the Bisons on this. The fridaynightbash!® has been a staple for my family since we were kids," said Jeff Ware, owner of Resurgence Brewing Co. "I cannot think of a better way to spend a summer night than watching a game with the family while enjoying a fresh pint of local beer!"
The Bisons have nine fridaynightbash!® games scheduled from May 5 through the end of the season that will begin with a Resurgence Brewing Happy Hour. Each night will also have a unique promotional theme, such as One Hit Wonder Night on May 19, Bull Durham Night on June 16, Hall of Fame Night on June 30 and Family Campout on July 28. Tickets to all fridaynightbash!® games are on sale at Bisons.com.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.