Baysox to Participate in MiLB's Copa de la Diversión Initiative

By Bowie Baysox | March 2, 2018 4:06 PM

BOWIE, Md. - The Bowie Baysox will be participating in Minor League Baseball's Copa de la Diversión program during the 2018 season.

On Monday, Feb. 12, Minor League Baseball announced the launch of "Copa de la Diversión," or "Fun Cup," a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.

Based on the successful launch of its national "It's Fun to Be a Fan" (and corresponding Spanish-language "Es Divertido Ser Un Fan") marketing campaign in 2017, participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant gameday experience through music, concessions and promotions.

For more info on the Copa de la Diversión initiative, check out the links below from the MiLB offices. 

https://www.milb.com/milb/news/minor-league-baseball-expanding-hispanic-engagement-initiative-with-national-event-series/c-266252684

 

https://www.milb.com/milb/news/minor-league-baseball-launches-es-divertido-ser-un-fan/c-243980684

 

https://www.milb.com/milb/news/minor-league-baseball-anuncio-copa-de-la-diversion/c-266252686

 

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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