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Rich Entertainment Group extends partnership with the Coca-Cola Bottling Company of New England to bring year-round refreshment to downtown Buffalo

Multi-year partnership ensures great-tasting Coca-Cola products to be served by the Buffalo Bisons, Canalside & the Outer Harbor
May 24, 2018

Rich Entertainment Group today announced that they have extended their partnership with the Coca-Cola Bottling Company of Northern New England to bring ice-cold refreshing soft drinks and beverages year-round to the millions of baseball fans, concert goers, outdoor enthusiasts and visitors that head to downtown Buffalo.The Buffalo Bisons and Coca-Cola

Rich Entertainment Group today announced that they have extended their partnership with the Coca-Cola Bottling Company of Northern New England to bring ice-cold refreshing soft drinks and beverages year-round to the millions of baseball fans, concert goers, outdoor enthusiasts and visitors that head to downtown Buffalo.
The Buffalo Bisons and Coca-Cola of Northern New England have extended their ballpark pouring rights for another five years through the 2023 season, while Canalside and the Outer Harbor will now serve great-tasting Coca-Cola beverages through 2022.
"Coca-Cola has been a tremendous partner of ours at the ballpark and we're excited to bring their full line of refreshing beverages to everyone that heads downtown for the many exciting games, concerts, festivals and outdoor activities that we scheduled every year. Enjoying a great-tasting Coca-Cola soft drink always seems like the perfect complement to an action-packed game or a concert by your favorite performer," said Jonathan A. Dandes, President of Rich Baseball Operations.
Along with pouring rights at all locations, Rich Entertainment Group and Coca-Cola of Northern New England will work on a number of marketing initiatives to bring fans to downtown Buffalo to enjoy all that these great venues have to offer. In 2017 alone, nearly two million enjoyed a year-long schedule of great baseball games and outdoor events and activities in downtown Buffalo.
"We are thrilled to continue our partnership with the Buffalo Bisons and look forward to working together even more closely in the years to come. This valued partnership has given us access to a new exciting opportunity to be part of the Canalside and Outer harbor venues. We are delighted to have the ability to share our brands with the people of downtown Buffalo this summer," said Don Girard, General Manager/Buffalo, Coca-Cola Bottling Co. of Northern New England.
Coca-Cola was the first soft drink ever served at the downtown home of the Buffalo Bisons and has been the exclusive soft drink provider for the Bisons since 2004. The Bisons also serve a full line of great Coca-Cola beverages, including Powerade, Gold Peak Iced Tea, VitaminWater, Monster energy drink and Dasani water. Bisons fans can purchase their favorite drinks in the ballpark's concession stands, inside the Consumer's Pub at the Park and in all ballpark group and party areas.

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