(Charlotte, NC) - Diamonds Direct Southpark, the premier jeweler in Charlotte, has teamed with the Charlotte Knights as the naming rights sponsor of the 4,000-square foot Upper Club interior on the first base side of BB&T Ballpark. The Diamonds Direct Luxury Lounge will service fans with suite level access as well as Upper Club seat holders and members.
"We are honored to partner with the Charlotte Knights and are excited about what the future holds," explained Dovy Klarberg, VP of Diamonds Direct Southpark. "We feel the buzz in the Charlotte Community with the new home of the Charlotte Knights Uptown and are proud to be a part of such a significant time in Charlotte's growth."
In addition to the 72 Knights home games, Team USA game on July 3rd and the Gildan Triple-A National Championship Game on September 16th, the team intends to utilize the Diamonds Direct Luxury Lounge for events year-round. The Knights special events department has booked more than a dozen future events, such as corporate meetings, wedding rehearsal dinners and reunions, already without even being officially open for business yet.
"Diamonds Direct is a perfect partner for the Knights," remarked Scotty Brown, general manager of baseball operations for the White Sox Triple-A affiliate. "They are synonymous with high quality products and outstanding customer service mirroring the goals of our organization. The Diamonds Direct Luxury Lounge provides first class amenities to our guests in the most unique and relaxing setting in Charlotte overlooking the Knights baseball diamond."
Known to sports fans in the Carolinas as the "Official Jeweler of the Carolina Panthers", Diamonds Direct will also sponsor the "Kiss Cam" at every Charlotte Knights home game, a fan favorite. At season's end, Diamonds Direct will reward the Knights most valuable player with a special gift.
Diamonds Direct has more than 50 years of experience in the diamond industry and handles all aspects of the process from the rough to the cutting to the finished product. Located on Sharon Road across from the Southpark Mall, Diamonds Direct also has showrooms in Austin, Birmingham Raleigh and Richmond.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.