Cougars To Take On New Identity, August 10-13, As Part Of MiLB Hispanic Focused Initiative

MiLB's new multi-cultural fan engagement platform focuses on Hispanic-friendly ballpark experiences

By Jacquie Boatman / Kane County Cougars | August 9, 2017 4:10 PM ET

GENEVA, Ill. - The Kane County Cougars, minor league affiliate of the Arizona Diamondbacks, along with Minor League Baseball (MiLB), announced that the Cougars will partake in a new multi-cultural fan engagement platform aimed at connecting with Hispanic/Latino baseball fans during the week of August 10-13. Tickets for the Cougars four-game homestand are on sale now by calling 630-232-8811 or by visiting

The Es Divertido Ser Un Fan initiative expands on MiLB's fan-centric marketing campaign It's Fun to be a Fan, that was unveiled in March. The Spanish-translated campaign provides teams with an additional option to better connect with and engage fans in culturally-relevant ways.

Tweet from @KCCougars: For our games on August 10-13, our identity will change. We are Los Cougars. #MiLBesDivertido MORE INFO:

Taking the field as Los Cougars, fans will be treated to a multi-cultural experience throughout every aspect of the ballgame, including Saturday, August 12 for Hispanic Heritage Night.

Tweet from @KCCougars: This week we take on a new identity as Los Cougars including Hispanic Heritage Night, August 12 #MiLBesDivertido🎟:

Of the five counties surrounding Chicago's Cook County, Kane County, Ill. has the largest population of U.S. Hispanic residents.

"Our goal has always been to provide affordable, family fun for all area residents," said Vice President and General Manager Curtis Haug. "Our Spanish-language outreach will encourage even more families to enjoy Kane County Cougars baseball."

The Cougars Hispanic Heritage night will kick off with a pre-game concert from local Santana Tribute Band, Rico, in the Acres Music Garden at 4:45 PM. Fans will be treated to traditional performances from a mariachi band and Ballet Folklorico with food specials available at the South of the Border Cart including 50% off margaritas and daiquiris. Nachos and the Nacho Grande, available at the concessions stands, will also be half-price.

In addition, an online jersey auction will take place beginning on Thursday, August 10 featuring the unique gold colored Los Cougars jersey the team will be sporting throughout the four-game homestand. A portion of the proceeds from the online jersey auction will benefit Centro de Información, a not-for-profit Hispanic social service agency located in Elgin, Ill. Fans who wish to bid on the game-worn jerseys can do so by visiting Registration is required to submit a bid. Bids can also be made by texting COUGARS to 79230. The online auction will close in the 7th inning of the game on Sunday, August 13.

Tweet from @KCCougars: Starting tomorrow fans can bid on game worn Los Cougars jerseys, which will be worn August 10-13, via an online auction! #MiLBesDivertido

Fans can join the Es Divertido Ser Un Fan conversation, share their experiences and exchange stories using the hashtags #MiLBEsDivertido and #MiLBIsFun.

For updates throughout the remainder of the regular season and the playoffs follow the Cougars on Twitter, Facebook or Instagram.

About the Kane County Cougars

The Cougars, Class-A Minor League affiliate of the Arizona Diamondbacks, have been at the forefront of family-friendly entertainment since 1991. In 2015, the franchise became the first Class-A team in Minor League Baseball history to welcome 11 million fans through the gates. A total of 157 former Cougars have reached the Major Leagues including Miguel Cabrera, Nelson Cruz, Josh Beckett, Adrian Gonzalez and Kyle Schwarber.  


This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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