Erik Haag hired as Chief Business Development Officer

Industry vet brings more than 25 years of experience to Frisco

By Frisco RoughRiders | September 6, 2019 11:15 AM

FRISCO, Texas (Sept. 6, 2019) - The RoughRiders have added longtime industry veteran Erik Haag to the front office staff as the team's Chief Business Development Officer.

Haag brings more than 25 years of experience in the sports and entertainment industry to the RoughRiders, including stops with several Minor League Baseball franchises, the NBA, Total Sports Entertainment, Inc., and Notre Dame Sports Properties. He is also a partner of the Blackthorn Operating Group.


"With Erik's vast experience and success in the realm of corporate partnerships, the opportunity to add him to our team was too enticing to resist," Riders President and General Manager Andy Milovich said. "Erik recognizes the roles sports play in becoming part of the fabric of our community. He has the experience and ability to build the creative partnerships that connect the RoughRiders and our partners to the community in the way only minor league baseball does. I have no doubt he will flourish."


Haag and the RoughRiders are already hard at work preparing for the 2020 season, which begins April 16 at Dr Pepper Ballpark. The full schedule and ticketing information for next season will be revealed soon.

About the RoughRiders 

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The team was founded in 2003 and has finished first among all Double-A franchises in attendance in each of the last 15 seasons (2005-2019). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 160 former RoughRiders players have gone on to play Major League Baseball, including current Rangers players Elvis Andrus, Nomar Mazara and Joey Gallo. For more information on the Frisco RoughRiders and Dr Pepper Ballpark, please visit or contact Ryan Rouillard at

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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