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Riders name Sam Torres Chief Sales Officer

Torres joins Riders executive team from IMG College and UTEP
October 13, 2015

The Frisco RoughRiders have announced the addition of Sam Torres as the franchise's new Chief Sales Officer. Torres, who will oversee the team's corporate partnership development, joins the Riders' executive team after 3 1/2 years as a General Manager for IMG College.

Most recently, Torres served as General Manager of Sports Properties at the University of Texas El Paso. From 2013-14, he was the GM of IMG College's Rice University property in Houston.  

Torres joins the RoughRiders following a nationwide search led by nationally-renowned executive search firm, Eastman & Beaudine.

"Sam was identified as one of the top corporate partnership executives in the country and a rising star in the industry," said General Partner & CEO Chuck Greenberg. "We are thrilled that someone with such a proven track record of success, along with a passion for building unique and dynamic partnerships, will be joining President Scott Sonju, Executive Vice President/GM Jason Dambach and Chief Operating Officer Scott Burchett on our RoughRiders' senior management team.

Torres' career in sports also includes stints as Senior Account Executive of Corporate Sales for Major League Soccer's Houston Dynamo (2009-12) and Director of Corporate Sales with Arena Football's Corpus Christi Sharks (2006-09).

"I'm excited to take this next step in my career as the new Chief Sales Officer with the Frisco RoughRiders," said Torres. "I've been able to create long-lasting partnerships and drive revenues with all of the organizations I've worked for, giving credit to the fans and sponsors that supported each team. I know the RoughRiders have that same support with the City of Frisco and throughout the Dallas/Fort Worth Metroplex."  

Torres was born in Corpus Christi and raised in Southern Indiana. He attended Indiana Wesleyan University, where he earned a degree in Business Administration and was a sprinter and long jumper for the University's track team. He and his wife, Meagan, will be relocating to the Frisco area with their two French Bulldogs, Lucy and Romo.

The RoughRiders will open the club's 14th Texas League season next April. The club's 2016 schedule will be announced this month. Season ticket packages and group and hospitality offerings for the 2016 season can be reserved by calling (972) 731-9200 or emailing [email protected]