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RoughRiders, InTouch agree on naming rights deal for InTouch Home Run Terrace

Hospitality area formerly known as the Diamond Deck will be the InTouch Home Run Terrace beginning in 2022
November 16, 2021

FRISCO, Texas (November 16, 2021) – The Frisco RoughRiders and InTouch Credit Union are excited to announce that they have come to terms on a five-year, multi-faceted corporate partnership. The new agreement continues to build on an already strong relationship, which originated in 2009, and will include category exclusivity (credit

FRISCO, Texas (November 16, 2021) – The Frisco RoughRiders and InTouch Credit Union are excited to announce that they have come to terms on a five-year, multi-faceted corporate partnership. The new agreement continues to build on an already strong relationship, which originated in 2009, and will include category exclusivity (credit unions) as well as the naming rights of the hospitality area beyond the left field wall formerly known as the Diamond Deck. Beginning in 2022, the area will be known as the InTouch Home Run Terrace.

"InTouch has been an incredible partner of the Riders since 2009 and we are ecstatic to expand on our relationship," said RoughRiders President and General Manager Victor Rojas. "The excitement to not only nurture, but also to grow the partnership was paramount from the start. InTouch's desire to remain committed to the RoughRiders as well as assume the naming rights to one of the main, fan-facing hospitality assets at Riders Field allowed this deal to be consummated quickly. Their commitment to the community and unwavering support of our organization has been nothing short of phenomenal."

"We couldn't be more excited to renew our long-standing relationship with the RoughRiders," said Tim McCoy, InTouch SVP of marketing and eCommerce. "Not only do the RoughRiders provide an outstanding, family-friendly fan experience that we also strive to deliver to our members, but our values closely align, too. We both believe strongly in giving back to the community through volunteerism and support of local, non-profit organizations. We look forward to continuing our relationship as a team sponsor but even more so as a community partner, working together to provide things like college scholarships, donations for area food banks and toys for children during the holidays. We can't wait for the next season to start. Go Riders!"

In addition to the InTouch Home Run Terrace, InTouch will sponsor community elements such as the Riders Classic Golf Tournament, high school baseball games at Riders Field and the Riders scholarship program. Additionally, as part of their strong outreach in North Texas, the InTouch Credit Union Community Team will also attend events throughout the area.

The RoughRiders will begin the 2022 season with Opening Day on April 8th at Riders Field. For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers. The team was founded in 2003 and has finished first among all Double-A franchises in attendance for 15 consecutive seasons (2005-2019). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 170 former RoughRiders players have gone on to play Major League Baseball, including current Rangers players Jose Trevino, Isiah Kiner-Falefa and Taylor Hearn. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].