Riders annouce Ticket Sales Department promotions

Ross Lanford promoted to VP, David Dwyer to Sr. Director

By Frisco RoughRiders | January 24, 2018 4:04 PM

FRISCO, Texas (Jan 24, 2018) - The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, have announced the promotion of Ross Lanford to Vice President, Ticket Sales & Services, and David Dwyer to Senior Director, Ticket Sales & Services, along with six other promotions in the Ticket Sales Department.

Lanford, who previously served as Senior Director of Ticket Sales, is entering his seventh season with the franchise. He began his tenure with the club in an entry-level ticket sales position in the fall of 2011. Dwyer, now entering his sixth season with the Riders, most recently was the team's Director of Group Sales. He also started his career in an entry-level sales role with the club following the 2012 season.

The club also promoted Kasey Carlock (Senior Premium Corporate Sales Manager), Josh Bray (Premium Corporate Sales Manager), Tyler Ellis (Premium Corporate Sales Manager), Monica Man (Premium Group Sales Manager), Tom Baker (Senior Corporate Sales Executive) and Johnny Coenen (Senior Group Sales Executive) to elevated roles within the organization.

"What's so exciting and rewarding about the announcement of these eight promotions is that each of them has grown and developed their talent with the RoughRiders, and have demonstrated their commitment to the passion for our values and community over a number of years," said RoughRiders' Executive VP & General Manager Jason Dambach. "The continuity they have provided our front office allows us to offer an even higher level of service to our customers."

The RoughRiders will open the franchise's upcoming 15th Anniversary Season on Thursday, April 5 at Dr Pepper Ballpark. Season ticket, group and hospitality packages are now available by calling (972) 731-9200 or emailing info@ridersbaseball.com.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The team was founded in 2003 and has finished first among all Double-A franchises in attendance in each of the last 13 seasons (2005-2017). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. The new ownership group, together with the city of Frisco, has spearheaded numerous major franchise improvements over the past three seasons, investing nearly $8 million in a wide array of facility upgrades and improvements, including a new state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the newest and biggest creation, the 174-foot Choctaw Lazy River. The upgrades made prior to the 2015 season earned the Riders and the City of Frisco "Best Ballpark Renovation" of 2015 by Ballpark Digest. The same publication also honored the Choctaw Lazy River as the best ballpark improvement over $1 million for the 2016 season. More than 140 former RoughRiders players have gone on to play Major League Baseball, including All-Stars Chris Davis, Adrian Gonzalez, Ian Kinsler and Nelson Cruz, as well as current Rangers stars Elvis Andrus, Rougned Odor and Nomar Mazara. For more information on the Frisco RoughRiders and Dr Pepper Ballpark, please visit RidersBaseball.com or contact Art Garcia at AGarcia@RidersBaseball.com or Ryan Rouillard at RRouillard@RidersBaseball.com.

View More