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RaceTrac Teams Up with Braves Organization for 2014 Season

Atlanta-based Convenience Store Initiates Season-long Partnership
By
May 13, 2014

ATLANTA - May 15, 2014 - "Play ball!" is guaranteed to be a favorite phrase among Atlanta area Trac Fanatics during the 2014 baseball season. This year, Atlanta-based RaceTrac is entering into a new partnership with the Atlanta and Gwinnett Braves as the two brands join forces for a summer full of fun.

Braves fans will see RaceTrac everywhere they look in Atlanta's Turner Field and Gwinnett's Coolray Field, from signage to in-game features. To kick off the partnership, RaceTrac celebrated Hank Aaron's 40th Home Run Anniversary on Opening Day by giving 40 $40 gift cards to Braves fans that checked in on the Braves At the Ballpark app.

Next up, RaceTrac is sponsoring the "RaceTrac Home Run Inning" at each Braves home game in 2014. During every home game, a random inning is selected as the "Race Trac Home Run Inning." If the Braves hit a home run during that selected inning, fans can take their ticket stub into their local RaceTrac the next day and redeem any combination of food or beverage items up to a $5 value for free.*

Additionally, RaceTrac's 2014 Sodapalooza cup will feature offers from some of Atlanta's favorite brands. "The Hometown Team" on this year's cup is comprised of RaceTrac, The Braves and Coca-Cola. Inside their cups, Trac Fanatics will find RaceTrac and Coca-Cola coupons, as well as a buy-one, get-one ticket offer from the Braves, allowing guests to buy one Braves ticket, get one for a friend for free!

"We are excited to have RaceTrac on board as a proud partner of the Atlanta Braves," said Jim Allen, Atlanta Braves Vice President of Corporate Partnerships. "RaceTrac is Atlanta's hometown convenience store and we look forward to Trac Fanatics joining the Braves during the 2014 season."

Throughout the regular season, RaceTrac will host RaceTrac Nights at both Atlanta and Gwinnett Braves games. Proceeds from RaceTrac Night tickets purchased via the links below will go to benefit Camp Sunshine. ** Braves fans can also bring new or gently used baseball equipment to the stadiums on RaceTrac Nights and all items collected will be donated to Metro Atlanta Boys & Girls Clubs.

Each RaceTrac Night will feature RaceTrac team members serving as team captains or throwing out the first pitch, as well as post-game coupon giveaways, Swirl World frozen yogurt samples and cameos from RaceTrac's mascot, Brewster!

"RaceTrac's partnership with the Braves is a fun way to share in America's favorite sport with our hometown team," said Allison Moran, CEO of RaceTrac. "We hope Atlantans enjoy all of the fun activities RaceTrac is hosting at Turner Field and Coolray Field this season."

RaceTrac Night Schedule:

Turner Field RaceTrac Nights:

Visit www.braves.com/sunshineracetrac to purchase a $25 game ticket, with $9 of the proceeds being donated to Camp Sunshine.

  • Monday, May 26 - Braves vs. Red Sox at 1:10 p.m.
  • Saturday, June 14 - Braves vs. Angels at 7:15 p.m.
  • Saturday, July 19 - Braves vs. Phillies at 7:10 p.m.
  • Saturday, August 9 - Braves vs. Nationals at 7:10 p.m.

 

Coolray (Gwinnett) Field RaceTrac Nights:

Visit www.gwinnettbraves.com/Sunshine14 and enter promo code: Sunshine14 to purchase a $15 ticket, with $5 of the proceeds being donated to Camp Sunshine.

  • Saturday, May 17 - Gwinnett Braves vs. Indianapolis Indians at 7:05 p.m.
  • Friday, June 20 - Gwinnett Braves vs. Louisville Bats at 7:05 p.m.
  • Sunday, July 6 - Gwinnett Braves vs. Syracuse Chiefs at 6:05 p.m.
  • Sunday, August 10 - Gwinnett Braves vs. Norfolk Tides at 2:05 p.m.

 

*Home run offer includes any combination of beverages (dispensed or bottled), Bakery, Cookies, Swirl World, Fresh Food, Roller Grill, Chips, Candy and other packaged goods up to a $5 value. Not included: Alcohol, FreeFill, Tobacco, lottery, gift cards, fuel and general merchandise.

**Camp Sunshine donations applicable to all RaceTrac Nights excluding May 26 at Turner Field. For handicap accessible seats, please call 678-277-0340.

About RaceTrac

Headquartered in Atlanta, GA, RaceTrac has been serving guests since 1934 and now operates more than 365 convenience store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new 6,000 square foot store design, featuring 24 hour Swirl World frozen yogurt, fresh salads and sandwiches, up to 24 fueling stations and more than 4,000 items to satisfy the needs of its guests. While operating under the mission of making people's lives simpler and more enjoyable, the company has been named a top workplace by the Atlanta Journal-Constitution (2011 - 2014), the South Florida Business Journal (2012), the Orlando Business Journal (2011, 2013), The Tampa Bay Times (2013 - 2014) and the Dallas Business Journal (2009 - 2010, 2013), as well as recognized on Forbes list of largest private companies (1998 - 2013). Convenience Store Petroleum named Carl Bolch Jr. "Retailer of the Year" in 2009 and Convenience Store News has honored RaceTrac on the Top 100 Convenience Stores list (2003 - 2013), Top 20 Growth Chain list (2013) and as Retail Innovator of the Year (2012). For more information, visit RaceTrac on Facebook, Twitter, Web and LinkedIn.

 

About Atlanta Braves

The Atlanta Braves are Major League Baseball's winningest franchise since 1991. During that time, Braves teams have earned two National League wild cards, 15 division championships, five National League pennants, and a World Series title. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. Atlanta Braves games are telecast on FS South and SportSouth. Radio broadcasts can be heard in Atlanta on 680 the Fan (AM), WYAY-FM (106.7) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves.

About the Gwinnett Braves

 The Gwinnett Braves are the Triple-A International League affiliate of the Atlanta Braves. The 2014 season marks the club's sixth season of play at Coolray Field in Lawrenceville, GA. Follow the G-Braves at GwinnettBraves.com, facebook.com/GwinnettBraves1 and twitter.com/GwinnettBraves. Tickets for all 2014 home games are on sale now by calling the Coolray Field Ticket Office at 678-277-0340 or by visiting GwinnettBraves.com.