The Gwinnett Stripers have partnered with Slow Pour Brewing Company of Lawrenceville to launch the new "Slow Pour Brewing Taproom" at Coolray Field. The three-year partnership through 2021 unites two Gwinnett icons: The Stripers, Triple-A affiliate of the Atlanta Braves, and Slow Pour, the first brewery in Gwinnett County.
The Slow Pour Brewing Taproom, located on the main concourse behind home plate, will be a place for baseball fans and craft beer connoisseurs alike to gather during all Stripers home games. The Taproom will feature eight of Slow Pour's signature craft brews on draft.
The Taproom will include new décor and signage that fits with the style and theme of Slow Pour's Tasting Room location in Lawrenceville. Also new this season, a 15-foot movable garage door will replace the glass windows, making it possible to quickly change the Taproom from a cozy indoor hangout to an inviting outdoor space that will feature high-top tables. The Taproom will continue to honor Baseball Hall of Famer and legendary Atlanta Braves knuckleballer Phil Niekro, with several displays of Niekro and his accomplishments throughout his 24-year Major League career.
Slow Pour's partnership with the Stripers will extend beyond the Taproom and into the team's communications and marketing efforts. Stripers' social media platforms will feature the "Slow Pour Starting Pitcher" and "Slow Pour Mound Visit" throughout the season. A new monthly video feature called "Slow Pour Conversation" will pair radio broadcaster Tony Schiavone with a Stripers player or coach for an interview to be held inside the Taproom.
The three-year partnership between the Stripers and Slow Pour continues a relationship that began in 2018.
"We are thrilled to partner with a strong, community-focused local business like Slow Pour Brewing Company," said Gwinnett Stripers Vice President and General Manager Adam English. "This partnership will provide more exposure for Slow Pour's excellent lineup of craft beers while also enhancing the experience for fans at Coolray Field."
"We are very excited to be entering into this partnership with the Gwinnett Stripers," said John Reynolds, Co-Founder of Slow Pour Brewing Company. "At Slow Pour, we aim to create experiences that are centered around community and conversation, and what better way to do that than with beer and baseball."
About Slow Pour Brewing Company: Founded in Lawrenceville, Ga. in September 2017, Slow Pour Brewing Company is the first brewery in Gwinnett County. Slow Pour is committed to encouraging and building the local community through a shared passion for a slower and more intentional pace of life. Currently, Slow Pour crafts three year-round beer offerings: Nostalgia IPA, Southernality IPA, and Cotillion Blonde Ale, along with several rotating seasonal brews. With the belief that "Nothing Good Happens in a Hurry," Slow Pour continues to cultivate friendships and craft fine beer with a southern flare. For more information, visit slowpourbrewing.com.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.