Working 12-hour days for seven straight days of a weeklong homestand is a tall task for anyone. Doing it on a regular basis for an entire spring and summer sometimes requires an extra boost.
On those days where Hillcats President Chris Jones needs a pick-me-up to make it to the end of the game, Jones uses Rockstar Energy Drink to power through the long afternoons and evenings. For that reason, Chris Jones has signed a two-year deal to officially be sponsored by Rockstar. Additional terms of the contract were undisclosed.
The sponsorship is through the local Pepsi distributor in Lynchburg, Va., the home of the Lynchburg Hillcats. It is possible that this is the first time a Minor League Baseball executive has signed such an endorsement deal.
"I'm not sure if it was the wisest business decision for Pepsi and Rockstar to take one of our best customers out of the paying market," joked Pepsi representative Brandon Loving, "but Chris is a good friend and a great client. We are thrilled to have him on board in an official capacity."
In two years of leading the Hillcats, Jones has overseen numerous initiatives and projects for the organization, including the installation of a new playing surface, the resurfacing and expansion of the City Stadium parking lot, and an expanded netting system to improve fan safety at the ballpark. The team also went through a comprehensive rebranding last offseason with Jones at the helm. During that time, the Hillcats unveiled a new color scheme, three new logos, and four new jerseys for the team to don in 2017.
"Anyone who has been to my office or seen me walking around the ballpark at certain times during the day knows that I rely on Rockstar to keep my energy levels high," said Jones. "It's no secret that I've been a big consumer of their products for years. It's a rare honor for a Minor League executive to sign a sponsorship deal. It looks like I might be consuming even more Rockstar moving forward. Who knows what kind of heights we can reach now?!?"
The Hillcats have already qualified for the Carolina League playoffs by winning both the first-half and second-half Northern Division titles. Lynchburg's first home playoff game will be Friday, Sept. 8, at 6:30 p.m. All seated tickets are only $6, and there will be Postgame Fireworks.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.