HILLSBORO, OR (March 18, 2019) -The Hillsboro Hops (@HillsboroHops) announced that the team will rebrand themselves as "Soñadores de Hillsboro" for four home games during the 2019 season starting on June 28. This rebrand is part of MiLB's national "Copa de la Diversión" initiative and 72 teams from across the country will participate.
Further expanding its award-winning brand identity, the Hops will wear special uniforms and caps on field for all Soñadores de Hillsboro Nights at Ron Tonkin Field during the 2019 season. The uniforms are made by Nike.
In an effort to bring authenticity to the Soñadores nights, the Hillsboro Hops hosted their first Latinx listening session during the off-season. The community chose the promotions they wanted to see:
June 28: El chavo del ocho night - A generational family comedy show
July 20: Salsa dancing night
July 30: Taquiza or Taco-fest
August 18: Texan and Mexican music night - Featuring music from La reina del, The Queen of Texmex, Selena Quintanilla.
Each night will feature food specials that align with the promotions. The Hillsboro Hops hope to make the new Latinx fans welcomed at their casa - Ron Tonkin field.
A "Plan de Soñadores" will be available for fans wanting to purchase a mini-season ticket plan to the 4 games where the Hops will celebrate their Spanish-speaking fans and players. Purchase tickets online or at the Hops ticket office.
"We are really excited to launch this brand which we think will resonate with our entire fan base," said Hops President K.L. Wombacher. "Everyone has a dream and we see our Soñadores brand to be a unifying connection among all ethnic backgrounds."
The Hops merchandise store will feature Soñadores de Hillsboro replica jerseys as well as on-field caps.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.