Intimidators Announce Participation in MiLB Hispanic Fan Engagement Campaign

Team will debut "Copa de la Diversión" persona to celebrate communities' multi-cultural fans

February 12, 2018 11:42 AM ET

KANNAPOLIS, NC - The Kannapolis Intimidators are proud to announce our participation in Minor League Baseballs' "Copa de la Diversión," or "Fun Cup," initiative. This is a season long event that is specifically designed to embrace the culture and values of our U.S. Hispanic/Latino communities. During the 2018 season the Intimidators will work to create a culturally relevant gameday experience and adopt a new alternate on-field moniker on select game dates throughout the season to reflect our unique and diverse fan base. The team will also work diligently to bolster its community engagement efforts to celebrate our communities' multi-cultural fans.

"We whole-heartedly share the passion that MiLB has on this initiative, "says Kannapolis Intimidators President/GM Brian Radle of the clubs' participation in the campaign. "Our brand is fun and is spoken in many different languages. It's already been a blast to sit down with the Hispanic and Latino members of our community to build our part in this campaign with integrity, originality, and substance. And we can't wait to activate it this season"

MiLB has worked with the Intimidators to create a culturally relevant on-field persona to honor our U.S. Hispanic/Latino communities. The persona is aimed to visually celebrate the diversity that defines our community and the Greater Charlotte Area. Our "Copa de la Diversión" team identity will be unveiled in the coming months. The Intimidators are one of 33 clubs participating in the initiative. Teams for the 2018 campaign span 19 states from coast-to-coast.

At the conclusion of the 2018 season, the Kannapolis Intimidators will auction its "Copa de la Diversión" branded game-used caps and jerseys and donate the proceeds to a U.S. Hispanic/Latino-focused organization.

The Intimidators are your #1 place for family fun in the Greater Charlotte Area! Season and group tickets are now available for the 2018 season, don't miss your chance to lock in seats for any of these amazing experiences. To purchase please call F&M Bank Box Office at (704) 932-3267 or visit www.intimidatorsbaseball.com.

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