The 2018 Southern League champions are adding fresh firepower to their fan-friendly feature nights, including a tribute to Space Jam, a July celebration of A Christmas Story, and a "top-secret" Spy/Detective Night.
Replica championship rings, wizarding wands, specialty snow globes, and a vintage Generals bobblehead will punctuate the Generals' giveaway items. West Tennessee families and young professionals will also appreciate frequent bargain nights that populate this year's calendar, including Dollar Night on Thursdays, and "Belly Buster" all-you-can-eat offerings on Mondays. Pay-It-Forward opportunities on Fridays will give community organizations the chance to take the spotlight in a high-profile forum.
Specialty jerseys will be worn on several occasions and auctioned off for charitable proceeds, with uniform designs being released throughout the year. The Generals' 2019 promo schedule owes much of its creative force to promotions and productions manger Robbie Perry, as well as general manager Jason Compton.
Attachments to this release include a two-page breakdown of the Generals' 2019 home schedule, as well as a printable promotions graphic. An extended summary of the team's promotional offerings follows below.
The league-champion Generals and first-year manager Blake Lalli will begin their title defense in April 2019, with their home opener set for Wednesday, April 10 at 6:05 pm CT against Chattanooga. For further information on tickets or merchandise, contact the team by calling (731) 988.5299 or test out our revamped website at jacksongeneralsbaseball.com!
THEME NIGHTS & GIVEAWAYS: Spy/Detective Night, Space Jam tribute add to 2018 title fanfare
Post-game firework shows will complement each of the Saturday theme nights listed below, as well as the Generals' series finale with the Montgomery Biscuits on Wednesday, July 3 (sponsored by U.S. Marines).
April 13: "All We Do Is Win!" Night
(Sponsored by Advance Financial 24/7)
The reigning Southern League champions will celebrate their 2018 title by giving away replica championship rings to the first 500 fans in attendance, courtesy of Elite Contractors and ABC Supply Company. Memories of the special 2018 campaign will be part of the night's production.
April 27: Super Hero Night (Sponsored by Empire Theatre)
Suit up! The Generals are giving their fans a chance to salute the super hero characters that have exploded into 21st century culture over the past two decades. If you've been inspired by Aquaman, Captain Marvel, Black Panther, Ant-Man, or another super hero new or old, join Jackson's team in paying your respects to them. The Generals will undergo a costume change for this game, empowered by specialty jerseys that replicate the magic of a recent super hero film. If you are one of the first 1,000 fans to step inside The Ballpark that night, you'll receive a super hero T-shirt as a reward!
May 18: Harry Potter Night (Sponsored by JEA)
Did you catch a glimpse of He-Who-Must-Not-Be-Named at last year's celebration? The Generals need your spells to protect The Ballpark and The Chosen One! All Muggles who come to celebrate J.K. Rowling's fictional hero will be treated to wizarding hijinks, and the first 1,000 fans will earn their very own wands! You might even get the chance to see Hogwarts - one lucky attending family will win a vacation to Universal Studios in a game-night raffle!
June 1: Star Wars Night
Attend this game, you must! Whether you appreciate Yoda's wisdom, Luke Skywalker's bravery, or another angle of George Lucas' well-known science fiction film franchise, the Generals invite you to share your enjoyment with them on this night. In addition to the chance win a Hollywood Studios vacation in a game-night raffle, the first 1,000 fans in attendance will be given BB-8 themed baseballs. Generals players and coaches will wear Star Wars themed jerseys as they take on Chattanooga.
June 8: Spy/Detective Night
For your eyes only! This classified contest will draw on well-known themes from espionage and detective stories in mass media, using everything from James Bond to Sherlock Holmes to create a night of intrigue at The Ballpark at Jackson. The first 1,000 fans will receive detective-themed T-shirts as a giveaway item. Start planning your mission to the ballgame today - it's up to you, gumshoe!
June 15: Space Jam Night (Presented by Leaders Credit Union)
What's up, doc? Bugs Bunny and the Looney Tunes will get the spotlight as the Generals celebrate Michael Jordan's memorable silver screen debut from 1996. The first 1,000 fans in attendance will receive either a "Monstars" or "Tune Squad" T-shirt, and the Generals will wear specially-designed Tune Squad uniforms when they try to take down the Biloxi Shuckers. Hey, wait a second - don't they wear blue and white jerseys, like the Monstars? Hmmm…
July 12-13: Sarge's Carnival & A Tribute to A Christmas Story
Sarge has never celebrated Christmas with fans before - it's time to fix that! To show love to everyone's favorite bulldog mascot, Sarge's Carnival will be co-produced alongside a special mid-summer holiday tribute. Festivities will be inspired by the classic holiday film, A Christmas Story, and the first 1,000 attending fans will receive a snow globe as a welcoming present. (Careful - we hear the globe is "frah-gee-lay"!) Carnival rides will also be set up to help the big dog celebrate, and fireworks will happen on Saturday, July 13.
August 3: Disney Night (Sponsored by Alexander Thompson Arnold PLLC)
Whether classics or new releases are your pitch, make them a hit and join the Generals in celebrating a wide range of Disney productions! Recent Disney films like Toy Story 4 and 2019 live-action versions of Dumbo, Aladdin, and The Lion King will be among the many themes and characters that will inspire The Ballpark at Jackson's production staff on this night. As an added bonus, a Disney vacation will be raffled off to one lucky family in attendance.
August 17: Turn-Back-The-Clock Night
Let's take 'em back! The Generals will reverse the evolution process for one night only, donning throw-back West Tenn Diamond Jaxx jerseys for their contest against Montgomery. The retro revival will feature a vintage Generals bobblehead giveaway to the first 1,000 fans, commemorating memories from the franchise's storied past.
August 31: SEC Night
Kick it off! Jackson's final Saturday home contest in the regular season will provide fans with a chance to win tickets to college gridiron face-offs in the fall, including games featuring the Tennessee Volunteers, Memphis Tigers, Vanderbilt Commodores, and more!
Belly Buster Mondays
We're serving seconds (and thirds and fourths)! For the second year in a row, Monday nights at The Ballpark will be designated as "Belly Buster" concessions games, with special $16 ticket prices and all-you-can-eat food and beverage items. "Belly Buster" pricing will not apply to Monday lunchtime games that are designated as Education Days.
Thursday Dollar Night (Presented by Leaders Credit Union)
Everybody loves an original! 2019 will feature Thursday Dollar Nights the old-fashioned way: $1 tickets, popcorn, hot dogs, and soda will be available to fans of all ages, with $1 beers on sale for the 21-and-over crowd.
In addition to one-game specialty jerseys, Friday nights this season will feature brand new "tri-star" jerseys that make use of the three-star design of the Tennessee state flag. This jersey coincides with Jackson's new Pay-It-Forward theme, which will create customized single-night opportunities for community non-profit organizations to celebrate and create awareness for their brands and causes. Interested organizations can reach out to Generals GM Jason Compton or assistant GM Marcus Sabata by phone to find out more about Pay-It-Forward Friday opportunities for the 2019 season. Further information will be released at a later date.
Education Days & Splash Day
As a fun outlet for Jackson-area schoolchildren, the Generals will play four lunch-hour games during the season's First Half, featuring a pre-game program prior to the first pitch. School children can attend these games for free with their classmates, and lunch packs will be available for $6 per student. Education Day pricing will be available on the following dates: Monday, April 29 (11:05 am against Pensacola); Wednesday, May 8 (11:05 am against Birmingham); Monday, May 20 (11:05 am against Tennessee); and Wednesday, May 29 (12:05 pm against Chattanooga). Additionally, local fire department personnel will put on Splash Day on Tuesday, June 11 (12:05 pm against Mississippi), using fire hoses to cool and refresh day-camp children who attend with their fellow campers.
2019 Home Schedule Breakdown
2019 Promotions Graphic
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.