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Intimidators Announce Participation in MiLB Hispanic Fan Engagement Campaign During 2019 Season

September 24, 2018

KANNAPOLIS, NC - The Kannapolis Intimidators are proud to announce we will be participating in Minor League Baseballs' "Copa de la Diversión," or "Fun Cup," initiative again during the 2019 season. This is a season long event that is specifically designed to embrace the culture and values of our U.S.

KANNAPOLIS, NC - The Kannapolis Intimidators are proud to announce we will be participating in Minor League Baseballs' "Copa de la Diversión," or "Fun Cup," initiative again during the 2019 season. This is a season long event that is specifically designed to embrace the culture and values of our U.S. Hispanic/Latino communities. During the 2019 season the Intimidators will work once again to create a culturally relevant gameday experience and adopt a alternate on-field moniker on select game dates throughout the season to reflect our unique and diverse fan base. The team will also work diligently to bolster its community engagement efforts to celebrate our communities' multi-cultural fans. 

Minor League Baseball™ (MiLB™) also revealed today an expanded roster of 72 teams set to participate in its "Copa de la Diversión," or "Fun Cup," a season-long event series in 2019. The cornerstone of MiLB's U.S. Hispanic/Latino fan engagement initiative, "Copa de la Diversión" established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide. All 33 teams who participated in the inaugural 2018 campaign will return for the expanded 2019 edition. The new "Copa de la Diversión" teams will bring the total number of states represented to 29 and includes a diverse mix of market sizes and community demographics. 

Retail sales of "Copa"-specific licensed merchandise via MiLB ballparks' team stores and MiLB teams' online stores far exceeded participating teams' preseason goals, with current sales projected to be more than 500 percent higher than pre-campaign estimates. MiLB will report final "Copa de la Diversión" results at the Baseball Winter Meetings™ in Las Vegas this December.

All new culturally-relevant "Copa de la Diversión" on-field brands will be unveiled in March 2019. For more information on "Copa de la Diversión," visit MiLB.com/Copa.