JetHawks to Rebrand as "El Viento de Lancaster" for 10 Games in 2019
Lancaster participating in Minor League Baseball's Copa de la Diversión Initiative
Lancaster, CA - March 18, 2019 The Lancaster JetHawks announced today that they will become "El Viento de Lancaster" for ten Friday night games throughout the 2019 season, as they celebrate local Hispanic and Latin culture in the Antelope Valley. The Friday night games will include free activities for kids, taco trucks, music, dancing and more as part of Minor League Baseball's Copa de la Diversión program, and in partnership with High Desert Medical Group. The Copa program began in 2018 as a way for Minor League Baseball to celebrate Hispanic culture and heritage, and to pay tribute to the many Hispanic baseball fans throughout the entire country.
"El Viento" is the Spanish translation of "The Wind", the defining weather element of the Antelope Valley. Often overlooked by many teams at The Hangar, the wind has the power to turn doubles into home runs, and home runs into outs.
"The El Viento de Lancaster initiative is our way of celebrating the Hispanic population of the Antelope Valley," says JetHawks Executive Vice President Tom Backemeyer. "We want to truly make it a memorable experience for every fan that walks through our gates."
The JetHawks' alter ego will include many aspects of the original organization, such as new merchandise, new uniforms and caps for the players to wear during games, and even "El Viento" themed giveaways. JetHawks fans will have the option of purchasing hats, shirts, blankets, and other "El Viento" merchandise both online at jethawks.com or elvientodelancaster.com, and in-person at The Hangar.
The first El Viento night will be April 5th, featuring a sugar skull bobblehead giveaway presented by the City of Lancaster for the first 1,000 fans, taco trucks, fruit carts, authentic decorations, and post-game fireworks. Other themes throughout the season include a Michelada Festival on April 26th, a Cinco de Mayo celebration on May 3rd, and more.
The full promotional schedule can be found at elvientodelancaster.com. Single game tickets are also available at elvientodelancaster.com, or by phone at 661-726-5400.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.