Las Vegas Reyes de Plata ("Silver Kings")
MiLB Es Divertido Ser Un Fan - "It's Fun To Be A Fan Campaign!"
The 51s will transform to the Las Vegas Reyes de Plata ("Silver Kings") eight times during the 2018 season at Cashman Field. The dates are: Tuesday, April 17, May 8, May 15, May 29, June 5, July 24, August 21, August 28.
MiLB (on July 24, 2017) launched Es Divertido Ser Un Fan, a new multi-cultural fan engagement platform aimed at specifically connecting with Hispanic/Latino baseball fans in 160 markets throughout the U.S. and Canada. The program debuted in August, 2017 in select MiLB markets, including Las Vegas, Charlotte, North Carolina; Kane County, Illinois; and Visalia, California, with a national expansion planned for 2018!
The Las Vegas Reyes de Plata will take the field celebrating the city and state's pioneering history at the forefront of the precious metal mining business that continues to define the Silver State today.
"The Reyes de Plata name plays off the fact that Nevada is the Silver State and embraces the impact and history that the Hispanic/Latino community had early in the precious metals mining industry that ultimately made Nevada state-worthy during the final months of the Civil War," 51s General Manager/VP of Sales & Marketing Chuck Johnson said. "The Tuesday re-branding in 2017 and, in 2018, is something that is unique in professional sports and goes beyond one-off heritage nights."