(Allentown, Pa) - The Lehigh Valley IronPigs are pleased to announce that the team has been selected as the International League's nominee for the Larry MacPhail Award. One team from each of the 14 leagues in Minor League Baseball is nominated each year. The winning team will receive Minor League Baseball's top honor at Major League Baseball's Winter Meetings Banquet on Sunday, December 8 in San Diego, CA.
"We are truly honored to be selected as the International League's nominee for the Larry MacPhail Award", stated IronPigs President and General Manager, Kurt Landes. "The IronPigs work hard in making sure fans have a rewarding experience each night the come to the ballpark."
The Larry MacPhail Award symbolizes the top promotional effort in Minor League Baseball. The Lehigh Valley IronPigs lived up to their reputation as having one of the industry's most creative promotional schedules, showing why the organization has captured more "Golden Bobblehead" awards than any other in Minor League Baseball.
The jam-packed calendar in 2019 included theme nights such as "Jawn", "IronPugs", Hispanic Heritage, The Office Night, LGBT Pride Night and Wizard Night. In July the team was rechristened as the "Jawn" for Lehigh Valley's annual salute to its parent club's home city of Philadelphia. For one game in August the team played as the "IronPugs", turning a typo by President/General Manager Kurt Landes into a promotion featuring a new logo and free t-shirts for 3,000 fans. The full promotional schedule in 2019 included 21 fireworks shows and over 60,000 premium giveaways to fans.
"Within MiLB during the past decade there has been no franchise that has consistently demonstrated the ability to come up with new, fan engaging marketing and promotional elements like the Lehigh Valley franchise has," said IL President Randy Mobley. "2019 was no different in this regard. Day-in and day-out this franchise is creatively pushing the envelope in ways that continue to resonate with fans. The 'food identity' phenomenon that has ballooned across the industry whereby the local team renames themselves for a night or two based on a food item popular in the area originated with the Lehigh Valley club and its bacon identity. Dozens and dozens of teams have now benefited from this one highly successful program."
Follow the IronPigs on Twitter at @IronPigs and like them on Facebook via www.facebook.com/LHVIronPigs.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.