MEMPHIS, Tennessee -- The Memphis Redbirds will become the "Memphis Música" three times during the 2018 season as part of Minor League Baseball's "Copa de la Diversión," or "Fun Cup," a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.
The Música will play at AutoZone Park on June 6, Aug. 3, and Aug. 26 and will have brand-new jerseys and hats, and the game experiences will have a culturally-relevant feel through music, concessions, promotions, and more.
"'Memphis Música' emphasizes how music is a vibrant part of both Hispanic culture and the culture of Memphis," Redbirds President/GM Craig Unger said. "From celebrations, to gatherings, to everyday life, 'the universal language' is a common thread between the Latin community and 'The Birthplace of Rock and Roll.'"
Based on the successful launch of its national "It's Fun to Be a Fan" and corresponding Spanish-language "Es Divertido Ser Un Fan" marketing campaign in 2017, participating teams will bolster their marketing and customer service efforts this season to engage and attract even more fans to the stadium.
The 160-game event series begins on April 8 in Round Rock, Texas. To build awareness and create excitement for the new national series, a 3-foot tall "Copa de la Diversión" trophy will embark on a tour of the participating cities, as part of a "Gira de la Copa" ("Cup Tour").
In addition to the Redbirds, the participating teams for the 2018 campaign, spanning 19 states from coast-to-coast include: Albuquerque Isotopes, Bowie Baysox, Brooklyn Cyclones, Charlotte Knights, Corpus Christi Hooks, Daytona Tortugas, Durham Bulls, El Paso Chihuahuas, Eugene Emeralds, Everett AquaSox, Greenville Drive, Hartford Yard Goats, Hillsboro Hops, Inland Empire 66ers of San Bernardino, Kane County Cougars, Kannapolis Intimidators, Lake Elsinore Storm, Las Vegas 51s, Lehigh Valley IronPigs, Oklahoma City Dodgers, Omaha Storm Chasers, Pawtucket Red Sox, Rancho Cucamonga Quakes, Round Rock Express, Sacramento River Cats, Salt Lake Bees, San Antonio Missions, San Jose Giants, Stockton Ports, Tulsa Drillers, Visalia Rawhide, and Winston-Salem Dash.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.