(Eastlake, OH) - The Lake County Captains, the 2010 Midwest League Champions and Class A affiliate of the Cleveland Indians, introduced its new team identity during a jam-packed event at Classic Park. The new identity represents the first major change to the team's logos and color scheme since the team arrived in Eastlake in 2003.
The new primary logo solidifies the Captains nautical theme and the organization's ties to Lake County. The primary colors in the new scheme will be navy blue, light blue, tan, yellow and apricot. The primary logo features a ship wheel with the new "Captains" script font across the center with a baseball below the name coming out of a wave of water. The handles of the ships wheel represent the knobs of baseball bats.
"We are proud to begin a new chapter in Captains history with the introduction of this team identity," explained Captains Vice President & General Manager Brad Seymour. "We feel the new logo and color scheme provides us not only with a great updated image that will be popular in our community, but it also honors the local nautical theme by which our team is named for."
The new identity was developed by Louisville, Kentucky-based Studio Simon. Studio Simon has teamed up with over 100 professional, collegiate and amateur sports teams, leagues and businesses on the development of complete team identity systems. The sports branding firm is the leader in Minor League Baseball identity design. Studio Simon's portfolio of work encompasses virtually the entire sports landscape, and includes the event marks for two Super Bowls and two NFL Pro Bowls, the brand identity systems for several Baseball Winter Meetings and the venue marks for Philadelphia's Citizens Bank Park.
The Captains will wear traditional white home uniforms, featuring the "Captains" script across the front chest in Navy Blue outlined in light blue. The "I" in Captains will be a lighthouse with a gold beacon light. The uniforms will be complimented by navy blue New Era caps featuring a new "C" logo on the front. The "C" will feature a lighthouse rising up from the bottom of the letter.
While on the road, the club will don traditional gray uniforms with "Lake County" script prominently displayed across the chest in navy blue trimmed in light blue. The team will wear the same hat while on the road as they do at home. The team will also wear a batting practice and alternate navy blue jersey with a "C" on the left side of the chest. The "C" will have stars and bars as part of the design. The batting practice and alternate hat will be navy blue and feature a gold bill and updated "Captain" logo on the front.
Merchandise featuring the Captains new team identity is available now at the Cargo Hold Merchandise Store located at Classic Park and also on-line at www.captainsbaseball.com.
Full season tickets plans, 7-, 12-, 20-, and 35-game mini ticket plans for the 2011 season are on sale now at great prices complete with several exclusive benefits. Information can be found at the Captains website www.captainsbaseball.com.
The Lake County Captains are a Class A affiliate of the Cleveland Indians and play their home games at Classic Park in Eastlake, at the corners of State Route 91 and Vine Street. For more information on the Captains, please visit the team's official website at www.captainsbaseball.com.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.