CASPER, WY - October 31, 2007 - The new Casper Ghosts Baseball Club (Colorado Rockies Rookie affiliate) unveiled their identity program at the Wonder Bar. The team was formerly known as the Casper Rockies. The new identity is part of a 14-month creative overhaul of the Casper franchise.
"Without any additional features, I believe our new logo would be a trendsetter and among the most popular in baseball," stated Casper Ghosts C.E.O. Kevin Haughian. "As the first professional baseball club with a glow-in-the-dark on field cap, we're ready to become America's best selling minor league baseball cap."
In 1998, Haughian spearheaded the design of the Lake Elsinore Storm cap, the longtime number one seller in Minor League Baseball.
"While working as the Lake Elsinore GM, the team's owner, Ken Stickney, urged me to think outside the box. The results of his advice speaks for itself," said Haughian. "When tackling this project, I had numerous people tell me that lightning wouldn't strike twice. I always answered, 'why not?'"
"The Lake Elsinore Storm accepts the Casper Ghosts' cap challenge," Lake Elsinore Storm President Dave Oster responded on Wednesday, "and will defend our rank as America's top selling cap!"
"We've got nothing to worry about and are confident we will remain the number one logo in Minor League Baseball." Lake Elsinore Storm President Dave Oster responded on Wednesday. "Storm Nation is now worldwide and unbeatable. They've got no shot at reaching our level for the simple fact that the last time I checked .......aren't ghosts invisible? But I do give Kevin and everyone at Casper some credit - at least his team has come up with an original and creative logo and haven't tried to duplicate or copy our logo like many others teams."
The Casper Ghosts' new look features a Glow-In-The-Dark mystical ghostlike logo with baseball stitches and western style "Casper Ghosts" lettering. Glow-In-The-Dark, Silver, Rust Orange, and Black make up the club's official colors, paying tribute to Wyoming's cowboy heritage.
The redesigned home uniforms feature sleeveless tops and showcase the team's "Ghosts" lettering across the chest. All jerseys and pants will have Rust Orange and Black trim. The black home cap featuring the club's ghostlike baseball with a 'secret' Glow-in-the-Dark "G." The black road cap features a Rust Orange bill and Glow-in-the-Dark ghostlike baseball, and a white alternate cap also features the Glow-in-the-Dark logo.
The Ghosts' makeover is the work of Plan B Branding, a San Diego-grown creative ideas company specializing in storytelling and branding ideas. Partners Casey White & Jason Klein dreamed up fresh looks for the Cincinnati Reds, the World Series and many prestigious Minor League Baseball clubs. Many of these clubs broke franchise merchandising records with Plan B.
"Plan B Branding, for over a year now, has been an absolute pleasure to work with. When we began this process, I had an idea of the concept I was thinking about but was unable to verbalize those thoughts," said Haughian. "Because of Jason and Casey's patience and remarkable talent I think we've been able to bring that look to life."
The development process began in August 2006 when Klein and White met with fans, staff and community members to learn about the stories, history, and personality of Casper, Wyoming. Plan B developed the logos, uniforms, and is providing ideas to enhance the 2008 fan experience.
"Our goal is to put Casper on the map as a merchandising powerhouse," said Plan B. Branding partner Casey White. "Casper baseball fans will also be treated to a creative twist in their ballpark experience."
Fans can purchase the new merchandise, including Glow-in-the-Dark game caps, online at www.GhostsBaseball.com The Ghosts will unveil the new uniforms for the 2008 season at a later date.