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(Reading, Pa.)---Reading Phillies General Manager Scott Hunsicker was named the 2012 Eastern League Executive of the Year by the Eastern League on Thursday afternoon. Hunsicker, who also won the award following the 2007 season, will receive the award at the Baseball Winter Meetings in Nashville, Tennessee during the Opening Session on Monday, December 3rd.
2012 was Hunsicker's 21st season with the Reading Phillies, and his sixth as the team's general manager. Hunsicker was named the Reading Phillies General Manager in September of 2006 after serving as the team's assistant general manager for nine seasons.
"The award is called the 'Eastern League Executive of the Year', but with all due respect to the Eastern League, I really consider it the Eastern League Front Office of the Year Award," said Hunsicker. "It's a team award achieved by 22 creative front office people and great friends. Their collective efforts, combined with that of our incredible interns and passionate game staff family, resulted in a tremendous season here in Baseballtown. We've got a great front office team here and an atmosphere that makes it fun to come to work every day. I'm humbled and honored to accept this award on behalf of owner Craig Stein and the entire Reading Phillies family."
As general manager, Hunsicker's day-to-day responsibilities include overseeing the team's business operations and managing a front office staff of 22 full-time employees. On game nights, Hunsicker interacts with the fans of Baseballtown, serving as the team's on-field emcee.
This past season, the Reading Phillies attracted 426,623 fans in 67 openings at FirstEnergy Stadium, averaging a league-best 6,368 fans per game under Hunsicker's leadership. For a record-breaking 15th consecutive season, the R-Phils drew at least 400,000 fans in total attendance.
Baseballtown also played host to the 2012 Baseballtown All-Star Classic for the first time since 1974. The two-day event drew a Double-A all-star game record 18,532 fans between July 10th and July 11th. Along with the 67 gate openings, all-star events, and 222 Showcase exhibition game, 454,018 fans passed through the turnstiles at America's Classic Ballpark.
In addition to the handful of innovative promotions during the regular season, Hunsicker and the R-Phils staff created one of the most talked-about events in minor league baseball, the Baseballtown All-Star Home Run Derby and Autograph Session. The one-of-a-kind hitting challenge featured players attempting to hit select targets spread throughout the playing field of FirstEnergy Stadium as they tried to score the most points in a two-minute window. While the hitting challenge was going on, an exclusive VIP party took place directly on the infield. The VIP guests were protected by a net as they ate, drank, and partied away throughout the event.
The Reading Phillies paired with the United Way of Berks County for the Baseballtown All-Star Classic Home Run Derby in order to raise awareness and funds for the organization and its partner agencies. Over $30,000 was raised through ticket sales and a jersey raffle and auction.
"The efforts of Scott and the entire Reading staff in putting together the 2012 Baseballtown All-Star Classic showcase why the R-Phils are one of the premier franchises in all of Minor League Baseball," said Eastern League President Joe McEacharn. "Those efforts alone would be enough to recognize Scott and the Reading organization, without taking into account the fact that the R-Phils also provided their fans with a full season worth of exciting and creative promotions that they've come to expect in Baseballtown. The commitment of Scott and the organization to the Reading community was also on full display with their partnership with the United Way for the home run derby, which was above and beyond their normal contributions to the community such as their work at Gordon Hoodak Stadium."
A 1992 graduate of Albright College, Hunsicker began his career with the Reading Phillies as an intern in 1992. Shortly after, he was named to a full-time position as the Ticket/Concessions Assistant. Since then, Hunsicker has held the positions of Director of Group Sales and Tickets (1995-96), Director of Sales and Marketing (1997), and Assistant General Manager (1998-2006). He currently resides in Wyomissing with his wife Marisa and their three sons Tommy, Christo, and Gram.
The Reading Phillies and Philadelphia Phillies continue their 47-year affiliation, the longest in minor league baseball, at FirstEnergy Stadium when the team opens up its season on April 12th against the Erie SeaWolves. Season ticket and mini-plans for the 2013 season can be purchased online at RPhils.com, by phone at 610-370-BALL, and in-person by visiting the R-Phils Ticket Office at FirstEnergy Stadium.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.