MiLB in sponsorship deal with WowWee

Toymaker to have a presence in 22 MiLB ballparks

Founded in 1988, WowWee has focused on building cutting-edge technologies into its toys.

By Minor League Baseball | July 12, 2011 10:00 AM

ST. PETERSBURG, Fla. -- Minor League Baseball™ (MiLB) has teamed up with WowWee®, the maker of popular kids toys, including Paper Jamz® and Light Strike™, on a sponsorship for the 2011 Minor League Baseball season.

Under the agreement, WowWee will have a presence in 22 MiLB ballparks this season. Participating teams will give exposure to the WowWee brand and some of its select toy products through a series of video board commercials, public address announcements and product giveaways via radio broadcasts. Highlights of the sponsorship include an in-game, on-field promotion where kids will go head-to-head playing with the Paper Jamz and Light Strike products, and interactive toy displays located on the concourse of each ballpark during Friday and Saturday games from July 15 to Aug. 15.

"We've partnered with Minor League Baseball because they are the ideal destination for families," said Marc Rosenberg, representative of WowWee. "They provide us with access to a unique integrated marketing experience via media, both video and radio, as well as incredible on-field product demonstrations. Best of all, we're able to speak to parents and kids together at the same time, thanks to MiLB."

The association between MiLB and WowWee Toys is mutually beneficial.

"Our relationship with WowWee Toys allows us to cater to our biggest target demographic group, families," Minor League Baseball's vice president of sales and marketing, Rod Meadows, said. "What better way for our young fans and their parents to discover the WowWee products' features than through a hands-on opportunity at a Minor League Baseball game? The in-park product displays and on-field demonstrations allow fans of all ages to experience the toys, with no purchase necessary."

About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Fla., is the governing body for all professional baseball teams in the United States, Canada, Venezuela, and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. The Mexican League and Mexican Academy are also members of the organization, but are not affiliated with any MLB clubs. Total membership includes 20 leagues and 246 clubs.

Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at our ballparks.

In 2010, the 176 clubs that charge admission attracted more than 41.4 million fans to their ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901.

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About WowWee
WowWee, an award-winning designer and manufacturer of high-tech toys and consumer entertainment products, is globally recognized for creating imaginative and inventive products. WowWee's 2011 product line includes additions to the award winning Paper Jamz brand of musical instruments: Light Strike, which brings video gaming to life, and Lite Sprites™, which empowers girls to magically capture and share color and light in the interactive world of Lite-Topia.

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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