ST. PETERSBURG, Fla. and DETROIT -- Minor League Baseball today announced a strategic partnership with potato chip and snack maker Uncle Ray's, while America celebrates its favorite snack on National Potato Chip Day. The two brands are observing #NationalPotatoChipDay with Minor League Baseball's 160 teams in the U.S. and Canada, and more than 105 million MiLB fans.
Uncle Ray's will be the "Official Potato Chip of Minor League Baseball," which includes logo placement on more than 100 million bags of potato chips sold at key retailers across the country. With 15 fantastic flavors all made Uncle Ray's Way, the product will also be sold at Minor League Baseball ballpark concessions during the term of the partnership.
"The Minor League Baseball-Uncle Ray's partnership seamlessly brings together two quality, progressive brands that are enjoyed by millions of people," said David Wright, Minor League Baseball's Chief Marketing and Commercial Officer. "Looking to the future, both organizations have a shared vision and are positioned well for significant growth for years to come."
Brian Gaggin, VP Marketing and Sales for Uncle Ray's, added, "MiLB provides the opportunity for Uncle Rays to step onto the national stage in a way that is perfectly aligned with our values of hometown fun and family orientation. This partnership will come to life in a true win-win-win fashion: for Uncle Ray's retail customers through engagement and promotions, through ballpark fan experiences and consumer enjoyment of great baseball, and great tasting chips."
In addition to the national partnership with Minor League Baseball, Uncle Ray's will have strategic relationships with a number of MiLB clubs in target markets.
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