Squirrels Welcome Bypass Lane to The Diamond

New Mobile Technology Enables Fans to Order Concessions Via Smartphone

March 30, 2011 12:21 PM ET

RICHMOND, VA - The Flying Squirrels have announced that The Diamond is now offering Bypass Lane, a convenient solution for ordering food and beverages straight from your seat. The Flying Squirrels are implementing Bypass to enhance the fan experience by allowing patrons to skip time-consuming concession lines. Bypass will go live at The Diamond on April 7th, 2011, for 2011 Opening Night, and will be made available at all baseball and entertainment events year-round.

Guests of The Diamond are invited to use Bypass by downloading the mobile iPhone or Android app or navigating to www.BypassLane.com on their smartphones (Android, Blackberry OS6, Dell mobile devices, iPhone, Palm mobile devices among others). Through Bypass, fans are given the opportunity to view full food and drink menus of select concessions stands in the vicinity of their seats and are able to place orders by paying with a credit card using Bypass' secure payment platform. When the order is ready for pickup, a text message is sent to the fan from the nearest Bypass Lane, helping them get back to their seat in short order.

"We pride ourselves on being on the cutting edge when it pertains to providing our fans with the best possible experience," said Flying Squirrels' Vice President & COO Todd "Parney" Parnell. "We're thrilled to become one of the first minor league baseball clubs to offer this technology, which will help our fans miss less of the great show we have planned."

Bypass Lane, an Austin, Texas-based company, is the innovative team behind the ground-breaking mobile technology that allows fans to order and pay for food, drinks and souvenirs on their smartphones. In addition to servicing the fans, Bypass allows teams and venues to streamline the ordering process and add point of sale opportunities. A recent case study on the performance of this technology suggests Bypass cuts the average concession worker processing time from more than 77 seconds to 15-40 seconds.

"At Bypass, we're passionate about the fan experience and believe concession lines are an unnecessary disruption to enjoying a day at the ballpark," said Bypass Lane President Brandon Lloyd. "We are thrilled to be working with the Flying Squirrels and The Diamond this season and look forward to announcing additional Bypass Lane venues across the nation in the coming weeks ahead."

Bypass Lane has steadily gained traction and is now available in a wide variety of sports venues throughout Major League Baseball, Minor League Baseball, the NBA, NHL, and the collegiate ranks. Aside from the Richmond Flying Squirrels, Bypass' current partners also include the Texas Rangers, Milwaukee Brewers, Dallas Mavericks, Phoenix Coyotes, Carolina Hurricanes, and the University of Texas, among others.

Fans of the Richmond Flying Squirrels are encouraged to visit www.BypassLane.com or download the iPhone or Android app to register for their free account in advance of the game.

Press Contacts: Bypass Lane - Scott Dunaway, (512) 716-8241, scott@dunawaypr.com Richmond Flying Squirrels - Jon Laaser, (804) 359-3866 x309,jon.laaser@squirrelsbaseball.com

Individual game tickets for the 2011 season of Flying Squirrels baseball, including 2011 Opening Night on April 7th, are currently available. For more information, or to purchase tickets, fans can call (804) 359-FUNN (3866), visit the Flying Squirrels' ticket office at The Diamond or visit SquirrelsBaseball.com.

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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