Flying Squirrels? No, Ardillas Voladoras!

Guest reporter Canetti examines Richmond's Copa identity

The Richmond Flying Squirrels' "Las Ardillas Voladores" identity helped the team connect with their Latino fans.

By Benjamin Hill | October 18, 2019 3:02 PM ET

Guest writer Jae Canetti visited Richmond's The Diamond, where the Flying Squirrels transformed into their Las Ardillas Voladoras Copa de la Diversión identity.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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Planning for 2020 in Jacksonville

Chapter 1: Evolution of the Jumbo Shrimp promo schedule

The Jacksonville Jumbo Shrimp staged a wide array of unique and attention-getting promos in 2019. What will they do for an encore?

By Benjamin Hill | October 17, 2019 10:01 AM ET

In the first installment of a series, Ben Hill speaks with Jacksonville Jumbo Shrimp promotions director David Ratz to find out how the team's promos come to be.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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Beyond the Bobblehead: Ben's Best Promos

Veteran MiLB scribe lists favorite theme nights of 2019 season

The Golden Bobblehead Awards represented the tip of the best promo iceberg. These are six of Ben Hill's overlooked favorites.

By Benjamin Hill | October 10, 2019 10:15 AM ET

Last month, Minor League Baseball announced the winners of its Golden Bobblehead Awards. Ben Hill takes a look at some of the promos that got snubbed.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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Designated Eater: Improvisations in Auburn

Cotton candy dog inventor creates new item at Doubledays game

The Auburn Doubledays offer the complementary triumvirate of cheeseburgers, salt potatoes and macaroni and cheese.

By Benjamin Hill | October 9, 2019 12:34 PM ET

When MiLB.com's Ben Hill visited the Auburn Doubledays, Tom Ando was his Designated Eater. Tom took matters into his own hands and invented a new burger.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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Fredericksburg makes Nationals news

P-Nats transform to FredNats in advance of 2020 relocation

On Saturday, Oct. 5, Fredericksburg's new Carolina League team announced that it would be known as the Nationals.

By Benjamin Hill | October 5, 2019 11:54 AM ET

Fredericksburg is set to field a Carolina League team, which is relocating from Potomac, in 2020. On Oct. 5, the team announced its name: the Nationals.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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And the Golden Bobblehead goes to...

El Paso Innovators Summit concludes with awards for promos

At the conclusion of the Minor League Baseball Innovators Summit, six teams won a Golden Bobblehead Award. (Danny Wild/MiLB.com)

By Benjamin Hill | October 3, 2019 10:27 AM ET

At the conclusion of the 2019 Innovators Summit in El Paso, Golden Bobbleheads were awarded to the year's top promotions. Ben Hill has all the details.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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Back to the Future at the Innovators Summit

Annual symposium reflects on 2019 season and plans for 2020

Ben Hill's presentation at the Innovators Summit marked his second straight year of speaking at the seminar. (Danny Wild/MiLB.com)

By Benjamin Hill | September 26, 2019 10:08 AM ET

MiLB.com's Ben Hill reports from the Innovators Summit in El Paso, where teams share ideas from the season that was while planning for the season to come.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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Top promos go head-to-head in El Paso

Innovators Summit highlighted by Golden Bobblehead Awards

Golden Bobbleheads, honoring the best promotions in Minor League Baseball, will be awarded this week at the Innovators Summit in El Paso.

By Benjamin Hill | September 23, 2019 10:26 AM ET

At this week's Innovators Summit in El Paso, 2019's top promos vie for the Golden Bobblehead Awards. Ben Hill takes a look at the Theme Night category.

oBenjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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Been a while: Minors' longest title droughts

A league-by-league look at teams waiting the longest to win it all

By Benjamin Hill | September 19, 2019 10:34 AM ET

In Minor League Baseball, as in life itself, glory is not equitably distributed. Ben Hill takes a look at the teams with the longest title droughts.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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A simple truth: New parks equal big gains

Five teams played an outsized role in 2019 attendance increase

By Benjamin Hill | September 16, 2019 11:03 AM ET

Minor League Baseball attendance increased by over one million fans in 2019. Ben Hill looks into this gain, and finds that new parks played a big role.

Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter. This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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