Triple-A Baseball unveils new sponsor

Activewear company Gildan signs three-year national deal

By Triple-A Baseball | February 23, 2012 1:34 PM ET

Triple-A Baseball and Gildan announced Thursday a three-year agreement to make the leading supplier of t-shirts, activewear, underwear and socks an official national sponsor of Triple-A Baseball.

In addition to its sponsorship across all 30 Triple-A clubs, Gildan will be the Title Sponsor of the Gildan Triple-A Baseball National Championship Game and telecast which will air on the NBC Sports Network. In 2013 and 2014, Gildan will also be a presenting sponsor of the Triple-A All-Star Game, currently televised on the MLB Network.

The national sponsorship includes an in-park presence at every stadium throughout the season as well as integrated media components such as game programs, website banners, radio and television advertising in addition to game tickets and more.

"This all-encompassing partnership with Gildan is such a perfect fit for Triple-A Baseball. The Gildan and Triple-A Baseball consumer is truly one and the same," said Triple-A Baseball chairman Branch Rickey.

Recognized for quality, comfort, durability and value, the Gildan® brand is worn by active families, aspiring athletes and enthusiastic fans on the playing fields and in the stands everywhere. Gildan's partnership portfolio emphasizes engagement in fun family events. With its nationwide reach and loyal fan base, the Triple-A Baseball sponsorship is a valuable addition.

"Triple-A Baseball is a great American tradition. Generations have grown up feeling they're an intimate part of this accessible experience. At Gildan, we have been part of fun family events in our customers' lives since the early 1990's," said Rob Packard, vice-president of marketing and merchandising, Gildan Retail.

"This partnership, supporting 30 talented teams bringing home runs to hometowns with dedicated and passionate fans in great cities across America, is a perfect fit for our brand."

"We are very excited to be partnering with Gildan," said Randy Mobley, CEO, Triple-A Baseball. "We view this sponsorship as a brand match on numerous levels as both organizations are value-driven and heavily associated with great times and special family memories."

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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