WINSTON-SALEM, N.C. -- What began with over 3,000 submissions from the Winston-Salem community has reached a conclusion: the Winston-Salem professional baseball franchise will take the field in 2009 as The Dash.
The announcement was made Thursday at the Millennium Center in Downtown Winston-Salem. The team, previously the Winston-Salem Warthogs, revealed their news uniforms, hats and varied logo marks in the new team colors of purple, black, metallic silver and red.
Winston-Salem Mayor Allen Joines joined Dash owner Billy Prim and President Kevin Terry, along with new field manager and former Major Leaguer Joe McEwing, to unveil the logo to an excited crowd which counted down the final seconds to the reveal.
"This was an exciting process, but nothing compares to actually making the announcement and introducing our name," said Terry. "We reviewed logos for all of the finalists, looked at any conflicts with other team names and evaluated the suggestions and reasoning from the community. At the end of the day, Dash is a name that is associated with the community -- it brings Winston-Salem together."
The logo was created in association with the club by renowned designer Terry Smith, who is responsible for designs and logos utilized by Adidas, Mizuno, Nike, Reebok, National Hockey League (NHL), Major League Soccer (MLS), American Basketball League (ABL), San Francisco 49er's, Los Angeles Lakers, Golden State Warriors, NBA on TNT, San Francisco Giants, Oakland Athletics, San Jose Sharks, Mandalay Sports and Entertainment, Dayton Dragons, San Jose SaberCats, San Jose CyberRays, San Jose Earthquakes, Fleer Corp, Stanford University, University of California at Berkeley, and EA Sports.
"The logo is unique, compelling and provides a lot of opportunity for integration in our game entertainment and fan participation," said Terry.
The club unveiled home, road and alternate jerseys and the associated three caps. The occasion also marked the first availability of Dash merchandise, including multiple t-shirts and hats. Those items, along with certificates for official team jerseys, jackets and other merchandise, are available now at the team store.
"We're glad to bring the Dash name to life during the holiday season," said Terry. "It really does feel like a New Year's celebration for baseball in Winston-Salem, and we are excited about sharing the future with the community."
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.