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Pelicans launch 'Make a Splash' campaign

"Make a Splash Monday" headlines wide array of community-based initiatives
March 25, 2013

The Myrtle Beach Pelicans are launching their "Make a Splash" marketing campaign as part of the team's 15th Anniversary season on the Grand Strand. As part of the initiative, the Pelicans hope to raise $250,000 in an effort to make Myrtle Beach a better place to live, work and play. 

"The barometer for success in professional sports is determined by success at the turnstile and in how a franchise succeeds in becoming part of the fabric of their community," General Manager Andy Milovich said. "We want to celebrate our 15th anniversary season by making new memories and changing lives for the better.

Every Monday Pelicans home game will be a "Make a Splash Monday" at TicketReturn.Com Field. "Make a Splash Monday" enables fans to "connect with your community" and it is presented all season long by HTC.

The Pelicans have adopted the "Backpack Buddies" program as the primary charitable partner of "Make a Splash Mondays." "Backpack Buddies" provides food, books, clothing and school supplies to impoverished children so they have the tools to succeed outside of school hours.

Each "Make a Splash Monday," fans who donate an item listed on the "Backpack Buddies" donation list will receive half-price admission along with a complimentary autographed baseball card from a Pelicans player that features him doing work in the community. A full list of accepted items can be found here.

"Backpack Buddies" is part of the Help 4 Kids 501c3 and has been in existence since 1989 to provide basic necessities to the children of the working poor in Horry County.

In addition to Mondays at the TicketReturn.Com Field, the "Make a Splash" campaign will feature charity ticket fundraisers, more than 10 of which are already scheduled. Additional efforts include Bruce Dal Canton fundraising, Miracle League Improvement and American Red Cross Blood Drives. Pelicans players and front office members will continue to volunteer community service time.

The Pelicans will also be honoring companies and organizations that demonstrate their commitment to the community. Those organizations that submit a "Pelican Pledge" or are nominated by another party for their efforts in the community will receive complimentary tickets to "Make a Splash Monday" and will be recognized at the ballpark. Honorees will be recognized on the video board and would have a first pitch opportunity prior to a Pelicans home game.

Check out our Splash Park. For more information check out the "Tickets and Promotions" section of the Pelicans Web site. 

The Pelicans open the 2013 season on Thursday, April 4 at 7:05 p.m. against the Wilmington BlueRocks. The first "Make a Splash Monday" is slated for April 15. To buy tickets or for more information on the "Make a Splash" campaign, call 918-6000.