The Nashville Sounds announced today that, in partnership with BUSH'S® Beans, they will provide a donation to Second Harvest Food Bank of Middle Tennessee as part of #GivingTuesday, a global day of giving fueled by the power of social media and collaboration, on Tuesday, Nov. 28.
Celebrated on the Tuesday following Thanksgiving and the widely-recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports generosity and philanthropy.
This past season, Renato Nuñez was named the BUSH'S Most Valuable Player (MVP) for the Pacific Coast League at the 2017 Triple-A All-Star Game in Tacoma, Washington, after belting a three-run home run in the PCL's 6-4 win over the International League. As an extension of this award, BUSH'S and the Sounds will provide a $1,000 donation to Second Harvest Food Bank of Middle Tennessee.
"In the spirit of giving, the Sounds are pleased to team with BUSH'S Beans to make a donation to Second Harvest Food Bank of Middle Tennessee on behalf of the MVP performance by slugger Renato Nuñez," said Sounds General Manager Adam Nuse. "The effort and work of Second Harvest Food Bank is vital to providing meals for the hungry in Nashville and the surrounding communities. The Sounds organization is honored to pair with such outstanding people trying to better our community."
BUSH'S Beans sponsored 11 All-Star Game MVP awards throughout Minor League Baseball this summer. BUSH'S is making a donation to a local charitable organization chosen by each MVP Award winner's home club.
"One of the things that attracted BUSH'S to Minor League Baseball is how the clubs and their local communities support each other," said Mike Morris, Senior Brand Manager at Bush Brothers & Company. "We are proud to recognize the contributions of each BUSH'S MVP Award winner by giving back to his team's local charity."
Minor League Baseball unveiled a multi-year, strategic partnership with BUSH'S Beans last December, making it the "Official Beans of Minor League Baseball," and a "Preferred Partner" of a number of MiLB teams, beginning in 2017. Bush Brothers & Company is the recognized brand leader in beans. The partnership was activated across a range of touch-points this year, including in-ballpark celebrations such as National Baked Bean Month in July and the integration of a variety of BUSH'S Beans products in teams' concessions.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.