MiLB.com is more fan-friendly in '07

The ancient Greek philosopher Heroclitus famously observed that "nothing endures but change," and that little nugget of wisdom certainly applies to the world of Minor League Baseball.

After all, the Minor Leagues are in a constant state of flux, characterized by frequent affiliation switches, new team names and logos, and near-constant roster turmoil. Fortunately, MiLB.com is here to help you make sense of it all. We provide you with the tools you need to keep track of your favorite teams and players, while emphasizing the fun and excitement that permeates the Minor League landscape on a day-in, day-out basis.

With Opening Day on the horizon, let's take a look at how you, the fan, can get the most out of MiLB.com during the 2007 season.

Live Scores and News
A real-time scoreboard, searchable by league, is readily accessible on the left-hand side of our home page. Box scores and play-by-play logs are available for all games, and most (including all Double-A and Triple-A games) feature concise recaps as well. Additionally, info about each night's most notable games (such as those featuring rehabbing Major Leaguers, prospect debuts, and/or noteworthy individual and team performances) are always included in the "News" section of the homepage.

And, don't forget, standings and schedules for every league in the Minors are one click away (see the menu at the top of the homepage).

Gameday, Audio and Video
Our coverage of Triple-A (and, for the first time, Mexican League) games goes a step further with the always-evolving Gameday application. Follow games in real-time, with pitch by-pitch updates of all the action on the field. Additionally, each day we will offer a wide array of audio and video feeds, which are accessible through the home page. It's the next best thing to being at the game.

Mobile
Once again, MiLB.com will be offering fans the opportunity to customize their cell phones. A wide assortment of Minor League-themed wallpaper is available for download, featuring the logos and mascots of teams from throughout the Minors. A smaller, but no less appealing, selection of baseball-themed ringtones is available as well.

Ticketing
There is so much going on in the Minor Leagues, and you'll want to see as much of it as possible. With MiLB.com, ordering tickets is quick, secure, and simple, and each week we'll highlight some of the most intriguing match-ups taking place throughout the country. Now, you'll never miss a pitch, prospect or promotion.

MiLB.com Shop
Sure, we have the usual array of hats, jerseys and T-shirts (which are always sure to please). But did you know that the MiLB.com shop also includes items such as trading card sets, alarm clocks, fleece blankets and office supplies? There isn't much that you can't slap a logo on these days, and we are all beneficiaries of this phenomenon.

Player Pages
Our player pages have evolved into an unparalleled and unprecedented information source on baseball's talent pipeline. The current stats for every player in the Minor Leagues are readily accessible, as well as comprehensive statistical breakdowns and detailed biographical information.

Original and Informative Content
In addition to all of the above, MiLB.com offers a wide array of in-depth features and stories relating to all aspects of Minor League Baseball. We cover the past (historical articles that highlight Minor League Baseball's rich and often tumultuous history), the present (loads of player profiles as well as features on significant Minor League events) and the future (prospect analysis and draft coverage) in equal detail. Taken together, our content helps fans contextualize and appreciate the unique sporting universe that is the Minor Leagues.

Like a highly touted prospect making his way up the Minor League ladder, MiLB.com just keeps on improving its game. With the 2007 season set to begin, there is no better time than now to get acquainted with all we have to offer. You'll be glad you did.