RoughRiders name Garcia and Rouillard to communications staff

Riders also announce staff promotions, additions to sales team

Art Garcia and Ryan Rouillard will lead the Riders communications staff, starting this season. (Frisco RoughRiders)

By Frisco RoughRiders | February 10, 2017 4:05 PM ET

The RoughRiders announced the hiring of Art Garcia as Director of Communications, and promotion of Ryan Rouillard to Radio Broadcaster and Communications Assistant on Monday.

FRISCO, Texas (February 13, 2017) - The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, today announced the hiring of Art Garcia as Director of Communications, and promotion of Ryan Rouillard to Radio Broadcaster and Communications Assistant.

Garcia's primary responsibilities include developing and growing strong relationships with media outlets, social media influencers and key stakeholders in the Dallas/Fort Worth market. Garcia joins the RoughRiders with more than 20 years experience in media and communications, largely in Dallas/Fort Worth. A 1992 graduate of Texas A&M and longtime Arlington resident, Garcia served as University of Texas at Arlington Assistant Athletic Director for Communications (2012-16) and Dallas Mavericks Interactive Content Manager (2007-08). Garcia also had sports writing stints at (2008-2011), the Fort Worth Star-Telegram (1999-2007) and the San Antonio Express-News (1995-1999).

Rouillard returns to the Riders for a second season after serving as a broadcasting and communications assistant with the club in 2016. He came to Frisco after spending the previous three seasons broadcasting in the West Coast League (collegiate summer ball). The 22-year-old University of Oregon graduate hails from Mercer Island, Washington.

In addition to Garcia and Rouillard, the RoughRiders have made additional hires and promotions. Amanda Nishikubo and Jerry Hazleton were hired as Corporate Sales Executives, Juan Gonzalez and Enrique Saldana as Ticket Sales Coordinators, and Alejandro Luna and Armando Ramirez as Group Sales Executives. David Dwyer was promoted to Group Sales Director; Ross Lanford to Ticket Sales Senior Director; Josh Bray, Tyler Ellis and Jonathan Fletcher to Senior Corporate Sales Executives; and Adam Smith and Tommy Burrell to Group Sales Executive.

The 2017 Frisco RoughRiders season begins on April 6, when the RoughRiders host the Springfield Cardinals at Dr Pepper Ballpark. For all 2017 ticketing information, including tickets for the Choctaw Lazy River and ticket packages for the 2017 Texas League All-Star Game at Dr Pepper Ballpark on Tuesday, June 27, fans can visit, email, call (972) 731-9200, or stop by in-person to the RoughRiders Ticket Office.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The team was founded in 2003 and has finished first among all Double-A franchises in attendance in each of the last 12 seasons (2005-2016). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg and Scott Sonju. The new ownership group, together with the city of Frisco, has spearheaded numerous major franchise improvements over the past two seasons, investing more than $7 million in a wide array of facility upgrades and improvements, including a new state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store, and the newest and biggest creation, the 174-foot Choctaw Lazy River. The upgrades made prior to the 2015 season earned the Riders and the City of Frisco "Best Ballpark Renovation" of 2015 by Ballpark Digest. The same publication also honored the Choctaw Lazy River as the best ballpark improvement over $1 million for the 2016 season. More than 140 former RoughRiders players have gone on to play Major League Baseball, including All-Stars Chris Davis, Adrian Gonzalez, Ian Kinsler, and Nelson Cruz, as well as current Rangers stars Elvis Andrus, Rougned Odor, and Nomar Mazara. For more information on the Frisco RoughRiders and Dr Pepper Ballpark, please visit or contact Art Garcia at or Ryan Rouillard at



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