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Campesinos Unveil Official On-Field Uniforms

March 12, 2020

The Campesinos will take the field for the first time in 2020 with perhaps one of the most unique uniforms in all of baseball. Salem-Keizer's "Campesinos" moniker pays tribute to the collective contributions of farmworkers throughout the region that established Oregon as one of the leading agricultural areas in the

The Campesinos will take the field for the first time in 2020 with perhaps one of the most unique uniforms in all of baseball. Salem-Keizer's "Campesinos" moniker pays tribute to the collective contributions of farmworkers throughout the region that established Oregon as one of the leading agricultural areas in the United States.

The Salem-Keizer Volcanoes were selected by Minor League Baseball as one of 22 teams across the country to join their Copa de la Diversión program beginning this summer. "Copa de la Diversión," or "Fun Cup," is a season-long series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.
The on-field uniform features a bright yellow/gold jersey with the Campesinos' customized font prominently across the chest. The Campesinos' brilliant red bandana encircles the neckline. Sleeve patches will adorn each sleeve featuring the Campesinos primary logo and Señor Campo in the fertile fields of the Willamette Valley with the forests and mountain range in the background all within the outline of State of Oregon. A tip of the sombrero with the Volcanoes' plume accents the logo. A stylized # will adorn both the front and back of the jersey.
Perhaps the most unique feature will be the customized uniform pants modeled by Rawlings Sporting Goods to appear like denim blue jeans to honor the hard work of the Campesinos.
The two-tone hats feature the bust of Señor Campo strikingly displayed by the New Era Cap Co. against the hats black crown and bill contrasted by the yellow/gold rear and side panels.
Copa de la Diversión is designed to be an organic outreach program with the intent to bridge the gap between the Latinx community creating a decidedly more inclusive environment in the Stadium and in the community. Promoting and supporting the Hispanic culture in their ballpark, on specific nights - the Volcanoes will adopt a new identity themed around aspects of the Latino heritage that reflect both the spirit of the club and the community they represent. Sporting the vibrantly colored uniforms and new logos, the Campesinos will take the field to Spanish music while fans will enjoy food, games and special guests that celebrate the Hispanic culture. 
"The fact that kids are loving the program made it resonate loudly with us," said Mickey Walker, CEO for the Volcanoes. "We can hardly wait to take the field as the Campesinos this season."
The first opportunity will be Sunday, June 21 - Father's Day! "We're expecting a Sell Out," commented Walker. "Our first Campesinos Night and on Father's Day - Wow!!"
5 additional Campesinos dates have been selected: Sunday's July 5, July 26 and August 16. Plus, Saturday's August 8 and September 5.
"The Campesinos name, logos, wordmarks and "Señor Campo" symbol were developed and selected by members of our local Hispanic community including the Latino Business Alliance," said Mitche Graf, President of Business Operations for the Volcanoes. "That led us to something that is both exciting for our Hispanic fans -- I think even our non-Hispanic fans are going to be excited about this -- honoring our Hispanic community. We've been working on this since January 2019," said Graf. "It has come together very nicely and I want to thank Everando "Eve" Castro of Solo Inc, in Woodburn for his compelling design work and Bo Lane along with Eric Fisk for helping continuously to move this process forward - we could not be happier with the work they and the committee accomplished."
"This will also provide our Latino players the opportunity to feel more comfortable and get acclimated quicker to their new surroundings. It's truly a win-win scenario for everyone," added Walker.
Minor League Baseball reports that attendance saw crowd's 24.4 percent larger on Copa de la Diversión Nights in 2019 and the new logos, unlike anything most Minor League teams had ever attempted before, became a merchandising sensation.
Volcanoes and Campesinos' fans can purchase special Campesinos ticket packages and merchandise by visiting the team's website at www.volcanoesbaseball.com and clicking on Campesinos at the top of the page.
The Campesinos' uniform, official hat, and logos are displayed below.